scholarly journals Pengaruh Kualitas Pelayanan Pembelian Tiket Bioskop Online Tix Id Terhadap Loyalitas Pelanggan

Prologia ◽  
2019 ◽  
Vol 3 (2) ◽  
pp. 381
Author(s):  
Gilang Ramadhan Martha ◽  
Muhammad Gafar Yoetadi
Keyword(s):  
Regression Analysis ◽  
Customer Loyalty ◽  
Quantitative Method ◽  
Test Validity ◽  
Strong Relationship ◽  
Normality Test ◽  
Supporting Tool ◽  
Science Information ◽  
Test Correlation

The existence of the smartphone is usual to use today, so that everyone should have as a supporting tool in finding information. Smartphones are increasingly diverse functions even easier for users on the move, one example is the emergence of buying and selling online applications. TIX ID is one of the applications that support the purchase of cinema tickets online. This study aims to determine the effect of service quality cinema tickets online TIX ID on customer loyalty. The method used is quantitative method. The number of respondents used in this study were 85 students of the Faculty of Computer Science Information Systems Mercu Buana University. Analysis of data using Test Validity, Test The reliability, normality test, Correlation, Regression Analysis test, and test hypotheses. Based on this research, it was found that there is significant influence and strong relationship between the quality of service on customer loyalty. Keberadaan smartphone merupakan hal yang lazim untuk digunakan saat ini, sehingga semua orang harus memilikinya sebagai alat penunjang dalam mencari informasi. Fungsi smartphone yang kian beragam semakin memudahkan penggunanya dalam beraktivitas, salah satu contohnya adalah munculnya berbagai aplikasi jual-beli online. Tix Id adalah salah satu aplikasi yang mendukung pembelian tiket bioskop secara online. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan pembelian tiket bioskop online Tix Id terhadap loyalitas pelanggan. Metode penelitian yang digunakan adalah metode kuantitatif. Jumlah responden yang digunakan dalam penelitian ini sebanyak 85 orang mahasiswa/ mahasiswi Sistem Informasi Fakultas Ilmu Komputer Universitas Mercu Buana Jakarta. Analisis data menggunakan Uji Validitas, Uji Reliabilitas, Uji Normalitas, Uji Korelasi, Uji Analisis Regresi, dan Uji Hipotesis. Berdasarkan hasil penelitian, ditemukan bahwa terdapat pengaruh yang signifikan dan hubungan yang kuat antara kualitas pelayanan pada loyalitas pelanggan.

PENGARUH KUALITAS PRODUK TERHADAP BRAND IMAGE PRODUK ROTI BREADTALK DI JAKARTA

2020 ◽  
Vol 4 (1) ◽  
Author(s):  
Fitrie Handayani ◽  
Adhi Bawono ◽  
Viktor Viktor
Keyword(s):  
Product Quality ◽  
Research Method ◽  
Quantitative Research ◽  
Brand Image ◽  
Strong Relationship ◽  
Bakery Products ◽  
Normality Test ◽  
Calculation Results ◽  
Test Correlation

The culinary industry is an industry that is always developing. One area of business that is currently starting to develop is bakery products The purpose of this research is (1) To know the effect of product quality toward brand image of Bread Talk as bakery shop that use open kitchen concept. The method used in this study is a quantitative research method. Populations and samples (questionnaires) in this study were 85 valid questionnaires. Data analysis was performed by testing the validity, reliability, normality test, correlation coefficient test, determination test, linear regression and T test. The results of this study indicate that the product quality variable and brand image variable have a strong relationship with a correlation value of 0.777 and the product quality variable has a significant effect on the brand image variable with t count of the product quality is 11.237 with a significant value of product quality is 0.000. The calculation results of the product quality variable influece on the brand iamge variable is 60.3% and the remaining 39.7% is influenced by other variables outside of the study. Thus, BreadTalk should be able to continue to maintain and improve the quality of its products in order to maintain the achievements of its brand image Keywords: Product Quality, Brand Image, Branding

scholarly journals PENGARUH PELAYANAN PRIMA TERHADAP LOYALITAS PELANGGAN PADA PT FAST FOOD INDONESIA TBK KFC CABANG RAMAYANA CIBUBUR JAKARTA TIMUR bilgah 1) [email protected] Unversitas BSI fakultasTeknik Informasi

2019 ◽  
Vol 19 (2) ◽  
pp. 231-236
Author(s):  
Bilgah -ga -gah
Keyword(s):  
Regression Analysis ◽  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Fast Food ◽  
Quantitative Method ◽  
Strong Relationship ◽  
Literature Study ◽  
Determination Coefficient ◽  
Excellent Service ◽  
Interview Questionnaire

Abstract  - The best service the company provides to customers can create customer satisfaction. In this research, the method used is a quantitative method and using software SPSS 22.0. The data used are observation, interview, questionnaire, and literature study. The number of samples as many as 100 respondents on KFC customers RAMAYANA CIBUBUR Branch. The result of the correlation calculation of 0.771 means a strong relationship between excellent service to customer loyalty. In determination coefficient test is known that the value of R Square is 59.3% and the remaining 40.7% influenced by other factors that affect customer satisfaction such as suitability, endurance, and ease. And then the result regression analysis obtained Y = 14.447 + 0.926X which indicates that if the excellent service is considered constant, then customer loyalty will be positive and significant. Keywords: Excellent Service, customer loyalty           

scholarly journals Customer Satisfaction and Customer Loyalty: Leading Super Markets in Jaffna District, Sri Lanka

2017 ◽  
Vol 8 (2) ◽  
pp. 67
Author(s):  
Kumaradeepan V. ◽  
Pathmini, M G S
Keyword(s):  
Social Sciences ◽  
Regression Analysis ◽  
Sri Lanka ◽  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Random Sampling ◽  
Quantitative Method ◽  
Sampling Technique ◽  
Primary Data ◽  
The Impact

The topic of the research is Customer Satisfaction (CS) and Customer Loyalty (CL); special reference to the leading supermarkets in Jaffna. The objective of the research is to identify the impact of Customer Satisfaction on Customer Loyalty of leading Supermarkets in Jaffna, Sri Lanka. The research is simply deductive approach to find out the impact between Customer satisfaction and Customer loyalty. Quantitative method is available based on primary data. At present there are 08 numbers of supermarkets functioning in Jaffna district and popular three were selected. Random sampling technique is used to collect the data from customers of supermarkets in selected area. The analysis is carried out using a sample of 240 customers in Jaffna and only 218 were taken to analyze. ‘Statistical Package for Social Sciences’ (SPSS) 22.0 version was used in order to analyze the data. Correlation was used to find the connection between Customer Satisfaction and Customer Loyalty. Also Regression analysis is used to predict the value of a variable based on the value of two or more other variables. Also found that about 40 percent connection between Customer Satisfaction and Customer Loyalty and also found around 16% affect by Customer satisfaction to Customer loyalty.

scholarly journals The Effect of Price and Service Quality on Customer Satisfaction of PT Huda Express Courier Services at Mcdonald’s Bintaro Restaurant

2020 ◽  
Vol 7 (1) ◽  
pp. 29
Author(s):  
Putri Nilam Kencana
Keyword(s):  
Regression Analysis ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Quantitative Method ◽  
Statistical Tests ◽  
Coefficient Of Determination ◽  
Main Aspect ◽  
Testing Hypotheses ◽  
Positive Effect

Customer satisfaction is the main aspect that must be met by the company, with the creation of customer satisfaction, demand will also rise. This study aims to determine the effect of price and service quality on customer satisfaction PT. Huda Express at McDonald’s Bintaro Restaurant. The method used is a quantitative method with an associative approach, with 100 respondents. Statistical tests using multiple regression analysis, coefficient of determination, and hypothesis testing with t test and F test. The results of the study, showed that price and service quality have a positive effect on customer satisfaction with the regression equation Y = 2,279 + 0,307X₁ + 0,130X₂. Price contributed 62.5% to customer satisfaction, while service quality contributed 59.6% to customer satisfaction. From testing hypotheses using statistical tests Fcount> F table or (163.410> 3.09), this is also strengthened with a probability of 0,000 <0.05. Thus H0 is rejected and H1 is accepted. This means that there is a positive and significant effect simultaneously between price and quality of service on customer satisfaction.

scholarly journals Cyberbullying behavior: A study of emotional maturity Yogyakarta students

2021 ◽  
Vol 2 (1) ◽  
pp. 1-10
Author(s):  
Chornelius Hutagaol
Keyword(s):  
Quantitative Method ◽  
Early Adulthood ◽  
Sampling Technique ◽  
Strong Relationship ◽  
Correlation Technique ◽  
Emotional Maturity ◽  
Purposive Sampling ◽  
Behavior Study ◽  
Analysis Technique

Purpose -  The research objective was to determine the relationship between emotional maturity and cyberbullying behavior among students.Method - This research is a case study using a quantitative method based on a post-positivism approach. The sampling technique in this study using purposive sampling technique. The number of subjects in this study amounted to 60 students. The data analysis technique used product moment correlation.Result - The results of the research analysis using the "product moment" correlation technique showed a correlation number of -0.720 (p 0.01). The correlation coefficient value shows -0.720 which means that it has a very strong relationship level. Thus, the higher the emotional maturity, the lower the cyberbullying behavior, and the lower the emotional maturity, the higher the cyberbullying behavior.Implications – To define university-Students are included in the early adulthood stage which should have good emotional maturity. High emotional maturity allows individuals to have the ability to understand reality and facts and the quality of responding to situations by separating pressure and attraction for pleasant and unpleasant feelings.Originality - This research is cyberbullying behavior study using a quantitative method based on a post-positivism approach.***Tujuan -  Penelitian ini bertujuan untuk mengetahui hubungan antara kematangan emosi dengan perilaku cyberbullying pada mahasiswa.Metode - Penelitian ini merupakan studi kasus dengan menggunakan metode kuantitatif dengan pendekatan post-positivisme. Teknik pengambilan sampel dalam penelitian ini menggunakan teknik purposive sampling. Jumlah subjek dalam penelitian ini berjumlah 60 siswa. Teknik analisis data menggunakan korelasi product moment.Hasil - Hasil analisis dengan teknik korelasi product moment menunjukkan angka korelasi sebesar -0,720 (p0,01). Nilai koefisien korelasi menunjukkan -0,720 yang berarti memiliki tingkat hubungan yang sangat kuat. Dengan demikian, semakin tinggi kematangan emosi maka semakin rendah perilaku cyberbullying, dan semakin rendah kematangan emosi maka semakin tinggi perilaku cyberbullying.Implikasi - Untuk mendefinisikan mahasiswa termasuk dalam tahap dewasa awal yang harus memiliki kematangan emosi yang baik. Kematangan emosi yang tinggi memungkinkan individu memiliki kemampuan untuk memahami realitas dan fakta serta kualitas dalam merespon situasi dengan memisahkan tekanan dan ketertarikan terhadap perasaan menyenangkan dan tidak menyenangkan.Originalitas - Penelitian ini merupakan penelitian perilaku cyberbullying dengan menggunakan metode kuantitatif dengan pendekatan post-positivisme.

scholarly journals PENGARUH KUALITAS PELAYANAN JASA DAN HARGA TERHADAP LOYALITAS PELANGGAN PADA HOTEL PERMATA LAND RANTAUPRAPAT

2019 ◽  
Vol 4 (2) ◽  
pp. 125-134
Author(s):  
Pitriyani, Pitriyani
Keyword(s):  
Quality Of Service ◽  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Customer Loyalty ◽  
Hypothesis Test ◽  
Primary Data ◽  
Customer Commitment ◽  
Positive Results

Customer Loyalty is customer commitment toward a registered, services or suppliers(Company), based on a very positive attitude and reflected in the re-purchase consistent.Customer Loyalty can be affected by many factors including the quality of service and price.The object of this research is the Permata Land Rantauprapat Hotel. The purpose of thisresearch is to analyze the influence of service quality and price of customer loyalty in the HotelPrecious Land Rantauprapat . The population in this research is the consumers who stay inHotel Permata Land Rantauprapat . The sample in this research is 98 respondents. The typeof data is the primary. Data collection method using questionnaires. The analysis techniquesused is multiple regression. The results of multiple regression analysis between the quality ofservice to the customer loyalty get the positive results of 0.035 hkd and from the results of thehypothesis test using test - t shows the results of a significant number of 10.532 and sig. 0,003<a = 0.05. The results of multiple regression analysis between the price of consumersatisfaction obtain positive results of 0,734 and from the results of the hypothesis test using test– t shows the results of a significant number of 11.583 and sig. 0,000 <a = 0.05. This can beconcluded that the quality of service and prices have positive and significant impact oncustomer loyalty

scholarly journals Pengaruh Kualitas Produk Terhadap Minat Beli Konsumen Pada Home Industri Pia Deisy Desa Kapitu Kecamatan Amurang Barat

2019 ◽  
Vol 8 (2) ◽  
pp. 83
Author(s):  
Nikita Karundeng ◽  
Johnny A. F. Kalangi ◽  
Olivia F. C. Walangitan
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Product Quality ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Test Validity ◽  
Improve Product Quality ◽  
Simple Linear Regression ◽  
Analysis Techniques

This study aims to determine whether Product Quality has an effect on Consumer Buying Interest. Speaking with quality and buying interest is certainly very tied to marketing. The essence of marketing according to Daryanto (2011) "marketing is a social and managerial process where individuals and groups get their needs and desires by creating, offering, and exchanging something of value with each other". This type of research is quantitative research with data analysis techniques using a skla likert research instrument, test validity, reliability, simple linear regression analysis and hypothesis testing. Based on the results of the study the influence of product quality is a variable that does not affect consumer buying interest. Then it can be concluded that product quality does not significantly influence consumer buying interest. If the quality of the product is good, there will be buying interest and consumers will feel satisfied. In this case, Pia Deisy's business must further improve product quality so that it will be more attractive and will have a good impact on Pia Deisy's home business.

scholarly journals PENGARUH KUALITAS PRODUK DAN BRAND IMAGE TERHADAP LOYALITAS PELANGGAN (Studi Empiris Pada Konsumen Wardah di Gerai Pusat Grosir Cililitan)

2020 ◽  
Vol 10 (2) ◽  
pp. 195-207
Author(s):  
Tri Wijayani ◽  
Bono Prambudi
Keyword(s):  
Linear Regression ◽  
Product Quality ◽  
Customer Loyalty ◽  
Brand Image ◽  
Test Validity ◽  
T Test ◽  
Simultaneous Effect ◽  
Regression Test ◽  
Casual Relation ◽  
Test Correlation

The purpose of this research is to find out the influence of product,brand image partial and simultaneous to the customer loyalty of product cosmetik Wardah. The data collected using the Rao pubra formula invloing 100 respondents which is Wardah cosmetik customers. Metodology this research is casual relation with test validity, reability tets, classic assumption test, correlation test, multipe linear regression test, t-test, F-test, and determinants. Base on result of reseach partial know that product quality (X1) influence on custemers loyality Wardah cosmetik, brand image (X2) not influence on custemer loyalty Wardah cosmetik. The qualty of product of the simultaneous effect on custumer loylity. The better the Product Quality, the Customer Loyalty will increase and the worse the Product Quality, the Customer Loyalty will decrease. The better the Brand Image the Customer Loyalty is increasing and the worse the Brand Image the customer loyalty will decrease.

scholarly journals Pengaruh Kualitas Produk, Harga dan Promosi terhadap Keputusan Pembelian Konsumen Sepeda Motor Honda Beat di Dealer MPM Motor Kalisat - Jember

2019 ◽  
pp. 161-169
Author(s):  
Ahmad Fambang Hermawan ◽  
Retno Endah Supeni ◽  
Akhmad F. Rozi
Keyword(s):  
Regression Analysis ◽  
Product Quality ◽  
Linear Regression Analysis ◽  
Test Validity ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Reliability Test ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Normality Test

ABSTRACT This study examines the Effect of Product Quality, Prices, and Promotions on Purchasing Decisions of Honda Beat Motorcycle Consumers at the Kalisat-Jember Motor MPM Dealer. The purpose of the research is to find out and analyze the influence of product quality, price, and promotion on purchasing decisions both partially and simultaneously. The study was conducted on consumers who use Honda Beat Motors in the District of Kalisat. The population in this study were all users of Honda Beat Motorbikes in the District of Kalisat as many as 100 respondents. The technique of collecting data using a questionnaire. The analysis used included the research instrument test (validity and reliability test), multiple linear regression analysis, classic assumption test (multicollinearity test, heteroscedasticity test and normality test) and hypothesis testing (t test, F test and coefficient of determination). Data is processed using IBM SPSS 20. The results of the analysis using regression can be seen that the variables of product quality, price, and promotion have a significant effect on the decision to buy Honda Beat motorbikes in Kalisat sub-district. ABSTRAK Penelitian ini menguji Pengaruh Kualitas Produk, Harga, dan Promosi Terhadap Keputusan Pembelian Konsumen Sepeda Motor Honda Beat di Dealer MPM Motor Kalisat-Jember. Tujuan penelitian adalah untuk mengetahui dan menganalisis pengaruh kualitas produk, harga, dan promosi terhadap keputusan pembelian baik secara parsial maupun simultan. Penelitian dilakukan pada konsumen yang menggunakan Motor Honda Beat di Kecamatan Kalisat. Populasi dalam penelitian ini adalah seluruh pengguna Sepeda Motor Honda Beat di Kecamatan Kalisat sebanyak 100 orang responden. Teknik pengumpulan data menggunakan kuesioner. Analisis yang digunakan meliputi uji instrumen penelitian (uji validitas dan uji reliabilitas), analisis regresi linier berganda, uji asumsi klasik (uji multikolinearitas, uji heteroskedastisitas dan uji normalitas) dan uji hipotesis (uji t, uji F dan koefisien determinasi). Data diolah menggunakan IBM SPSS 20. Hasil analisis menggunakan regresi dapat diketahui bahwa variabel kualitas produk, harga, dan promosi berpengaruh signifikan terhadap keputusan pemebelian sepeda motor honda beat di kecamatan kalisat.

ANALISIS PENGARUH KUALITAS PELAYANAN DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN

2020 ◽  
Vol 9 (2) ◽  
pp. 132-144
Author(s):  
Davia Sri Astuti ◽  
Mohamad Lutfi
Keyword(s):  
Regression Analysis ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Customer Loyalty ◽  
Sampling Method ◽  
Test Reliability ◽  
Internet Service ◽  
Business World ◽  
Normality Test ◽  
Competitive Products

The business world is getting really competitive these days. Including in providing internet service business. The Supra Primatama Nusantara Inc. or known as Biznet, is one of the services company that runs in the field of providing internet service. Biznet has several products. The product which will be analysed is Biznet Home, a product provided for housing and for apartment that lots of them recently known in need of internet service. Although there are lots of similar competitive products, but Biznet is remain able to stand by doing several strategies. This research itself has the purpose to find out how far is the effect from the Service Quality (X1), the Customer Satisfaction (X2), towards Customer Loyalty (Y), of Biznet Home in Bali. The sample of this research is in amount of 90 respondents by doing the accidental sampling method with the whole population of Biznet Home customers in Bali. The method which is used in this research is quantitative with regression analysis method. There are examination steps such as validation test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple regression analysis, correlation test, determination coefficient test, simultaneously F test, and t statistic test.. This research results that independent variables of service quality (X1) and customer satisfaction (X2) have the significant positive relation towards dependent variable of customer loyalty (Y).

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