Innovation in Practice for Maximum Utilization of Library Resources

2018 ◽  
Vol 05 (03) ◽  
pp. 22-26
Author(s):  
Tejas H Shah ◽  
Keyword(s):  
Library Resources ◽  
Maximum Utilization

Ranganathan's Law of Library Science: A Guiding Principle for Marketing Library Services

2019 ◽  
Vol 7 (2) ◽  
pp. 189
Author(s):  
Adegoke Kudirat Abiola
Keyword(s):  
Growth And Development ◽  
Services Marketing ◽  
Information Services ◽  
Information Resources ◽  
Library Science ◽  
Library Services ◽  
Guiding Principle ◽  
Parent Organization ◽  
Library Resources ◽  
Maximum Utilization

Artikel ini mendiskusikan secara detil tentang penerapan Lima Hukum Dr. S. R. Ranganathan tentang Ilmu Perpustakaan dalam pemasaran sumber-sumber informasi dan layanan perpustakaan. Pemasaran ialah menyangkut perencanaan, pengorganisasian, diseminasi, dan pengawasan setiap layanan informasi yang diberikan secara proaktif dan berorientasi pada pengguna untuk memastikan kepuasan pengguna dalam mencapai visi utama organisasi. Lebih jauh, tulisan ini menekankan pada sisi pentingnya menggunakan kelima hukum ini sebagai pedoman prinsip memberikan layanan yang terbaik kepada pengguna. Untuk maksimalnya pemanfaatan perpustakaan, pustakawan harus meningkatkan kemampuannya dalam mempromosikan layanan perpustakaan yang disediakan karena pemasaran atau promosi adalah hal yang penting untuk membangun dan mengembangkan perpustakaan.ABSTRACT:This paper discussed in detail the implication of Dr. S. R. Ranganathan’s Five Laws of Library Science in marketing library and information resources and services. Marketing in librarianship is an act of planning, organizing, dissemination and controlling of information services on a proactive and users’ oriented way that ensures the patron's satisfaction while achieving the objectives of the parent organization. The paper, therefore, emphasized more on the importance of using the laws as a guiding principle to provide adequate service delivery to the users. To achieve maximum utilization of library resources, librarians must improve the way they market their services because marketing is vital to the growth and development of any library irrespective of the parent organization.

Library Resources for Education in Favor of Sustainable Development": Environmental Information and Library Projects

2010 ◽  
pp. 112-116
Author(s):  
Anna V. Krukova
Keyword(s):  
Sustainable Development ◽  
Round Table ◽  
Environmental Information ◽  
Russian State ◽  
Library Resources ◽  
State Library

About "a round table" "Library Resources for Education in Favor of Sustainable Development", taken place in the Russian state library in June 2010.

L.I. Strakhovsky: Between Symbolism and Acmeism (Based on Foreign Publications)

2020 ◽  
Vol 17 (4) ◽  
pp. 426-437
Author(s):  
Nikolay N. Nosov
Keyword(s):  
Mutual Influence ◽  
Cultural Influence ◽  
Russian Language ◽  
Literary Studies ◽  
Usual Sense ◽  
Creative Evolution ◽  
Russian State ◽  
Library Resources ◽  
Individual Features ◽  
State Library

The article is devoted to L.I. Strakhovsky (alias Leonid Chatsky; 1898—1963), a Russian writer and poet of the first wave of emigration, and his poetry and prose reflected in foreign publications of his works in Russian. Returning to our culture the name of this author, now half-forgotten in his homeland, and introducing this name into literary studies, the article tries to reveal the thematic and stylistic diversity of L.I. Strakhovsky’s poetry and prose. The research’s object is foreign publications of L.I. Strakhovsky’s artistic works in separate books, almanacs and periodicals published in Belgium, Germany, Canada and identified through collection catalogues of leading Russian libraries (the Russian State library, the Alexander Solzhenitsyn House of Russia Abroad) and library resources that display foreign Russian-language publications by L.I. Strakhovsky. The article highlights and analyzes the main stylistic (symbolism, acmeism, “junior acmeism”) and thematic (autobiographical, English, mystical) components of L.I. Strakhovsky’s works, reveals the components’ individual features, the originality of their constancy and mutual influence. The main of these features is that L.I. Strakhovsky’s works can be stylistically periodized on the basis of the author’s increased propensity to cyclize his works though without creative evolution in the usual sense and with the stable nature of his working throughout his life. To review the publications and analyze the nature of L.I. Strakhovsky’s works, the article draws on the context of Russian and emigrant literature of his era, creatively associated with L.I. Strakhovsky and its main figures, and notes his literary and cultural influence.

Marketing of academic library resources and services

2017 ◽  
Vol 4 (24) ◽  
Author(s):  
Raysh Thomas
Keyword(s):  
Market Segmentation ◽  
Community Involvement ◽  
Academic Library ◽  
Marketing Mix ◽  
Societal Impact ◽  
Positive Perception ◽  
Web Marketing ◽  
Library Resources ◽  
Physical Features

Marketing is important for any organization that provides services to consumers. Marketing allows an organization to inform, remind, or persuade the consumer by sharing information about goods or services, community involvement, or societal impact. Simply stated, these efforts encompass anything libraries do to let the community know who they are, what they do, and what they offer. The goal of marketing is to keep the product in the minds of the customer: in the case of libraries it is to keep the customer aware of the library, to provide them with knowledge about the library’s physical features, resources, services, programs, and events, and to let them know about the benefits libraries offer. Marketing benefit the library by increasing usage, educating users, and increasing or at least maintaining a positive perception of the library.This paper discusses about functions ,elements, different strategies of marketing, marketing mix,market segmentation and web marketing in detail.

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