scholarly journals A Study on the Relationship between Festival and Special Event Attitude, City Brand Image and Behavioral Intentions from the Perspective of Visitor

2018 ◽  
Keyword(s):  
Behavioral Intentions ◽  
Brand Image ◽  
City Brand ◽  
Special Event ◽  
The Relationship

FASILITAS, TARIF, PROMOSI DAN CITRA MEREK TERHADAP KEPUASAN PENGGUNA TRANSPORTASI ONLINE l(GO-JEK) DI KOTA SURAKARTA

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Eva Tusti Anggraini ◽  
Djumali Djumali ◽  
Sri Hartono
Keyword(s):  
Data Collection ◽  
Infinite Number ◽  
User Satisfaction ◽  
Brand Image ◽  
Sampling Technique ◽  
Likert Scale ◽  
City Brand ◽  
The Relationship ◽  
The City

The purpose of this study is to analyze whether or not the influence of Facilities, Rates, Promotions and Brand Image on Online Transportation (Go-Jek) User Satisfaction in Surakarta City. The population in this study are all online motorcycle transportation users in Surakarta, whose numbers are infinite or unknown. The sampling technique is an infinite number using the Lemeshow formula, with a total of 100 respondents. Data collection uses a Likert scale questionnaire to measure respondents' answers identifying the relationship between Facilities, Rates, Promotions and Brand Image to Online Transportation (Go-Jek) User Satisfaction in Surakarta City. The results show that Facilities, Rates, Promotions and Brand Image influence simultaneously and significantly on Online Transportation User Satisfaction (Go-Jek) in Surakarta City. Facilities a positive and significant leffect on Online Transportation User Satisfaction (Go-Jek) in the City of Surakarta. Rates have a positive and significant effect on Online Transportation User Satisfaction (Go-Jek) in Surakarta City. Promotion has a positive and significant effect on Online Transportation User Satisfaction (Go-Jek) in Surakarta City. Brand Image has positive and significant effect on Online Transportation User Satisfaction (Go-Jek) in Surakarta City. Keywords: Facilities, Rates, Promotion, Brand Image, User Satisfaction

scholarly journals HUBUNGAN IKLAN DAN CITRA MEREK DENGAN KEPUTUSAN PEMBELIAN SHAMPO CLEAR PADA SWALAYAN FADILLAH KOTA BENGKULU

2018 ◽  
Vol 6 (2) ◽  
Author(s):  
Tito Irwanto ◽  
Wahyu Hariyadi
Keyword(s):  
Strong Correlation ◽  
Brand Image ◽  
Hypothesis Test ◽  
Rank Correlation ◽  
Purchase Decision ◽  
Analysis Method ◽  
City Brand ◽  
Relationship Of ◽  
The Relationship ◽  
Test Result

This study aims to determine the relationship of advertising and brand image with purchase decision of shampo clear on Swalayan Fadillah of Bengkulu City. The sample in this study as many as 50 customers who purchase shampoo clear. The data collection method was used questionaire. The analysis method was used spearman rank correlation and hypothesis test with t test. Advertisement has a strong correlation with purchase decision of shampoo clear on Swalayan Fadillah of Bengkulu City with correlation value of 0.757, means that the better the advertisement made by the company of shampoo clear then the higher of purchase decision of shampoo clear at Swadayan Fadillah Bengkulu City. This result is reinforced by the hypothesis test result that t count is bigger than t table (8,025> 1,677). Thus the result of the hypothesis is H 01 rejected and H a1 accepted. This means that the advertisement has a significant correlation with purchase decision of shampoo clear on Swadayan Fadillah Bengkulu City. Brand image with the decision to purchase decision of shampoo clear on Swadayan Fadillah Bengkulu City has a very strong correlation with a correlation value of 0.831, this means that the better brand image Clear Shampoo then the higher of purchase decision of shampoo clear on Swadayan Fadillah Bengkulu City. This is reinforced by the result of hypothesis test that t count is bigger than t table (10,358> 1,677). Thus the result of the hypothesis is H 02 rejected and H a2 accepted. This means that the brand image has a significant relationship with purchase decision of shampoo clear on Swadayan Fadillah Bengkulu City.

I’ll have the usual: how restaurant brand image, loyalty, and satisfaction keep customers coming back

2018 ◽  
Vol 27 (6) ◽  
pp. 599-614 ◽  
Author(s):  
Jennifer A. Espinosa ◽  
David J. Ortinau ◽  
Nina Krey ◽  
Lisa Monahan
Keyword(s):  
Behavioral Intentions ◽  
Brand Image ◽  
Research Approach ◽  
Two Phase ◽  
Content Type ◽  
Casual Dining ◽  
Casual Dining Restaurant ◽  
Revisit Intentions ◽  
The Relationship ◽  
Depth Interviews

Purpose The purpose of this paper is to study how repeat customers utilize their established overall restaurant brand image (ORBI), overall restaurant loyalty, satisfaction and behavioral intentions (revisit, recommend) to reengage with a casual-dining restaurant brand. Design/methodology/approach The study design consists of a mixed-methods, two-phase research approach that includes both qualitative and quantitative data. First, focus groups and in-depth interviews with adult customers reveal preliminary insights on restaurant dining patterns and familiarity with franchised casual dining restaurants. Second, an online self-administered survey tests the influence of ORBI on repeat customers’ overall restaurant loyalty, satisfaction and behavioral intentions. Findings For repeat customers, ORBI positively predicts loyalty and satisfaction. Loyalty and satisfaction mediate the relationship between ORBI and intentions to recommend, while loyalty alone mediates the relationship between ORBI and intentions to revisit a casual dining restaurant. Practical implications Managers looking to stimulate recommendation intentions can increase ORBI, loyalty or satisfaction among repeat customers; or choose some combination of these three predictors. To improve revisit intentions, managers should first increase loyalty, followed by ORBI. Importantly, management needs to tailor information given to repeat customers differently than other customers. Originality/value This paper provides a first conceptualization of how both loyalty and satisfaction jointly mediate the relationships between ORBI and two behavioral intentions (revisit, recommend). The results show that loyalty plays a significant role in these predictive relationships and is more important than satisfaction for enhancing intentions to revisit a restaurant.

LOYALITAS PELANGGAN: PERAN CITRA MEREK DAN KUALITAS PRODUK

2019 ◽  
Vol 4 (3) ◽  
pp. 391-400
Author(s):  
Machmed Tun Ganyang
Keyword(s):  
Regression Analysis ◽  
Product Quality ◽  
Customer Loyalty ◽  
Brand Image ◽  
Dominant Factor ◽  
Consumer Loyalty ◽  
The Relationship

This study aims to examine the relationship between brand image and product quality on customer loyalty in sports products. Data were collected through a questionnaire of 68 respondents. Through regression analysis, the results show that brand image and quality can explain variations in consumer loyalty with the brand image as a dominant factor. This finding implies that producers can increase consumer loyalty by enhancing brand image. Companies need to think about how to develop key messages so that consumers can clearly understand the position of the product. The unique aspects of the product need to be improved to create a special impression on the customer. Keywords: brand image, produk quality, customer loyalty

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