Perception Differences on City Brand between Residents and Non-Residents with Different Types of Experiences: Impact on the City Brand Image and Likability

2017 ◽  
Vol 25 (1) ◽  
pp. 155-182
Author(s):  
Jee Hye Choi ◽  
Hyo Bok Lee ◽  
You Kyung Kim
Keyword(s):  
Brand Image ◽  
City Brand ◽  
Different Types ◽  
The City

scholarly journals City brand image formation by urban heritage initiatives

2020 ◽  
Vol 25 ◽  
pp. 29-42
Author(s):  
Miglė Černikovaitė ◽  
Žaneta Karazijienė
Keyword(s):  
Content Analysis ◽  
Brand Image ◽  
Qualitative Content Analysis ◽  
Business Development ◽  
Economic Factors ◽  
Structured Interviews ◽  
City Brand ◽  
Effective Strategies ◽  
Urban Heritage ◽  
The City

In today's world, as cities compete in the marketplace, strategies for creating a city brand image are often shaped solely to meet the aspirations of profit, business development, and awareness. The preservation of culture, historical, and urban heritage remains important only in urban development strategies and not in actual development actions. The truth is, the image of a city is shaped by different historical, political, demographic, sociological, and economic factors which make up what we perceive as the brand image of a city. However, one of the most noticeable elements of the brand image of a city is the urban heritage based on national traditions. The aim of this article is to evaluate the effects of urban heritage initiatives in the creation of the brand image of the city of Vilnius. Research methods used in this article are qualitative content analysis and expert semi-structured interviews. Main conclusions stimulate debate, hesitation and criticism from communities and city researchers for using new heritage object and culture initiatives in order to create the brand image of Vilnius. The influence of urban heritage is inevitable when modelling the brand image of Vilnius, but there are no effective strategies to deal with the new urban heritage initiatives by creating the brand image of Vilnius yet.

FASILITAS, TARIF, PROMOSI DAN CITRA MEREK TERHADAP KEPUASAN PENGGUNA TRANSPORTASI ONLINE l(GO-JEK) DI KOTA SURAKARTA

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Eva Tusti Anggraini ◽  
Djumali Djumali ◽  
Sri Hartono
Keyword(s):  
Data Collection ◽  
Infinite Number ◽  
User Satisfaction ◽  
Brand Image ◽  
Sampling Technique ◽  
Likert Scale ◽  
City Brand ◽  
The Relationship ◽  
The City

The purpose of this study is to analyze whether or not the influence of Facilities, Rates, Promotions and Brand Image on Online Transportation (Go-Jek) User Satisfaction in Surakarta City. The population in this study are all online motorcycle transportation users in Surakarta, whose numbers are infinite or unknown. The sampling technique is an infinite number using the Lemeshow formula, with a total of 100 respondents. Data collection uses a Likert scale questionnaire to measure respondents' answers identifying the relationship between Facilities, Rates, Promotions and Brand Image to Online Transportation (Go-Jek) User Satisfaction in Surakarta City. The results show that Facilities, Rates, Promotions and Brand Image influence simultaneously and significantly on Online Transportation User Satisfaction (Go-Jek) in Surakarta City. Facilities a positive and significant leffect on Online Transportation User Satisfaction (Go-Jek) in the City of Surakarta. Rates have a positive and significant effect on Online Transportation User Satisfaction (Go-Jek) in Surakarta City. Promotion has a positive and significant effect on Online Transportation User Satisfaction (Go-Jek) in Surakarta City. Brand Image has positive and significant effect on Online Transportation User Satisfaction (Go-Jek) in Surakarta City. Keywords: Facilities, Rates, Promotion, Brand Image, User Satisfaction

scholarly journals Research on Urban Brand Image Design Integrating Regional Culture

2021 ◽  
Vol 8 (8) ◽  
pp. 21-23
Author(s):  
Jia You ◽  
Keyword(s):  
Brand Image ◽  
Regional Culture ◽  
City Image ◽  
City Brand ◽  
The Core ◽  
Culture Extract ◽  
Development Concept ◽  
The City

Urban brand image essentially reflects the regional culture, revealing the core spirit and culture of the city, and embodies value pursuit and development concept, which shows spiritual symbol of unique distinctive and specific temperament. To enhance the internal cohesion and arouse the cognition of city brand, it is vital to make the city brand known worldwide. We should deeply tap the profound connotation of regional culture, extract elements, strive to create a more attractive city image, and create unique regional culture of an internationally influential brand.

scholarly journals City Brand Image Building and Its Impact on the Psychological Capital of New Entrepreneurs Following Cultural Construction

2021 ◽  
Vol 12 ◽  
Author(s):  
Yingji Li ◽  
Penghang Hsü ◽  
Guanghui Hao ◽  
Kaiyang Sun ◽  
Yahong Wang
Keyword(s):  
Influencing Factors ◽  
Public Transportation ◽  
Brand Image ◽  
Nationwide Survey ◽  
Cultural Construction ◽  
City Image ◽  
Educational Levels ◽  
City Brand ◽  
City Culture ◽  
The City

The purpose of the study is to provide effective direction and ideas for urban modernization and promote the development of the city innovation economy and the stability of the employment rate. First, the main contents and influencing factors of urban culture construction are introduced. Second, the construction of city cultural images and the social capital of new entrepreneurs are discussed, and the relationship between the two is analyzed. Then, Interpretative Structural Modeling Method (ISM) is put forward, and five influencing factors of city entrepreneurial environments are expounded. A questionnaire survey is designed based on the ISM model, and a nationwide survey of new entrepreneurs is carried out. The survey results show that entrepreneurs of different genders, ages, and educational levels have different degrees of concern for the city image. Among them, the entrepreneurs with different educational levels have the most obvious difference in their attention to the cultural image of the city (p < 0.05). In addition, public transportation, educational conditions, tourism resources, air quality, and image orientation are the most obvious factors affecting the construction of city brand images (p < 0.05). The influence of the educational level of residents and investment environment on new entrepreneurs is more prominent. This shows that in the process of shaping the city brand image, the improvement of city culture is helpful for new enterprises. The more perfect the city culture is, the more attractive it will be for highly educated entrepreneurs. The study can help relevant decision-makers to plan the future development direction of the city more accurately and realize the stable development of city brand images.

The narrative rhythm of terror: a study of the Stockholm terrorist attack and the “Last Night in Sweden” event

2018 ◽  
Vol 4 (4) ◽  
pp. 484-494 ◽  
Author(s):  
Cecilia Cassinger ◽  
Jorgen Eksell ◽  
Maria Mansson ◽  
Ola Thufvesson
Keyword(s):  
Digital Media ◽  
Urban Space ◽  
Brand Image ◽  
Terrorist Attack ◽  
Online News ◽  
Spatial And Temporal Patterns ◽  
Content Type ◽  
City Brand ◽  
Terror Attacks ◽  
The City

Purpose The purpose of this paper is to examine how the mediatisation of terror attacks affects the brand image of tourism cities. Design/methodology/approach Informed by theories of mediatisation and space, the study analyses two different types of terror attacks in Sweden during 2017 as media events. The focus of analysis is on identifying spatial and temporal patterns that underpin the narrative rhythm of the discussions of the events on Twitter and online news platforms. Findings The findings demonstrate that the unfolding of the events can be divided into three phases of varying intensity in rhythm and implications for city brand image. The manifestation of an imaginary terror attack in a digital environment had a greater impact on the narratives of the city than an actual one. Research limitations/implications Rythmanalysis is introduced as a useful device to examine how urban space is mediatised through social media and online news flows. Originality/value The study contributes with novel knowledge on the mediatisation of city space on digital media platforms in a post-truth world. It shows that city administrations need to deal with both real and imaginary terror attacks, especially when there is an already established negative image of the city.

scholarly journals Influence of perceived city brand image on emotional attachment to the city

2018 ◽  
Vol 11 (1) ◽  
pp. 60-77 ◽  
Author(s):  
Simon Manyiwa ◽  
Constantinos Vasilios Priporas ◽  
Xuan Lorna Wang
Keyword(s):  
Brand Image ◽  
Emotional Attachment ◽  
City Brand ◽  
The City
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