Effects of Native Content on Consumer Attitudes: Focusing on Content Appeal, Ad Skepticism and Website Type

2017 ◽  
Vol 25 (6) ◽  
pp. 27-53
Author(s):  
Ana Clara Meirelles Vitale ◽  
Sooyoung Cho
Keyword(s):  
Consumer Attitudes

STRATEGIC INSIGHTS FOR THE GLOBAL COMPANIES: A STUDY ON CONSUMER ATTITUDES TOWARDS COUNTERFEITS OF LUXURY FASHION GOODS

2015 ◽  
Vol 3 (9) ◽  
pp. 421-437
Author(s):  
Elif Borekci ◽  
◽  
Selime Sezgin ◽  
Gulberk Gultekin Salman ◽  
Nimet Uray
Keyword(s):  
Consumer Attitudes ◽  
Global Companies

The influence of Country of Origin Image on HCMC consumer attitudes towards Vietnamese garments

2020 ◽  
Author(s):  
Ha Nam Khanh Giao
Keyword(s):  
Strong Influence ◽  
Positive Relationship ◽  
Country Of Origin ◽  
Consumer Attitudes ◽  
Competitive Advantages ◽  
Age And Gender ◽  
Managerial Implications ◽  
And Gender ◽  
Country Of Origin Image ◽  
Relationship Of

The study analyses the factors of Country of Origin Image influencing Vietnamese consumer attitudes towards Vietnamese garments by surveying 366 customers. Cronbach's Alpha analysis and EFA analysis together with multiple regression analysis were used with SPSS. The results show that only two components having a strong influence are "Country of Origin Image" and "Country of Origin Image of Product"; only "Country of Origin Image of Product" affects consumer’s perceived cost of garments; finally, there is a positive relationship of perceived benefits and a negative one of perceived cost of attitudes towards Vietnamese garments. There is no difference in terms of "income", "age" and "gender" for consumer attitudes towards Vietnamese garments. The study also suggests a number of managerial implications for the garment companies to have better competitive advantages.

The Impact Of Mobile Advertisement Services On Consumer Attitudes Among Jordanian User's : Empirical Study

2018 ◽  
pp. 39
Author(s):  
مالك محمد المجالى ◽  
أمين عايد نهار البشابشة
Keyword(s):  
Empirical Study ◽  
Consumer Attitudes ◽  
The Impact

Wybrane socjodemograficzne determinanty postaw konsumentów wobec żywności o obniżonej zawartości cukru

2016 ◽  
pp. 145-157
Author(s):  
Katarzyna Staniewska ◽  
Danuta Jakubowska ◽  
Monika Radzymińska
Keyword(s):  
Research Method ◽  
Sugar Content ◽  
Consumer Attitudes ◽  
Demographic Variables ◽  
Demographic Characteristics ◽  
Educational Institutions ◽  
Gender And Age ◽  
Indirect Technique ◽  
The Impact ◽  
Interview Questionnaire

The aim of this study was to determine the impact of socio-demographic variables on consumer attitudes towards food with a reduced sugar content. The study was conducted in educational institutions, a university and educational centers for seniors located in the Warmia-Mazury, using a survey research method, indirect technique (an original interview questionnaire). In total, 750 respondents were interviewed. The majority of respondents, regardless of socio-demographic characteristics, assesses the health benefits of the sugar content reduction as large and rather large. Despite this, a relatively small portion of respondents, varied by gender and age, used in their diets sugar substitutes and was interested in products with a reduced sugar content. According to the most of the respondents, lowering the sugar content of a product affects the deterioration of its flavor.

scholarly journals Functional Food—Consumer Motivations and Expectations

2021 ◽  
Vol 18 (10) ◽  
pp. 5327
Author(s):  
Kinga Topolska ◽  
Adam Florkiewicz ◽  
Agnieszka Filipiak-Florkiewicz
Keyword(s):  
Functional Food ◽  
Consumer Attitudes ◽  
Evidence Based ◽  
Nutritional Knowledge ◽  
Future Perspectives ◽  
Research Papers ◽  
Adequate Knowledge ◽  
Food Market ◽  
And Behavior ◽  
Insight Into

This review provides insight into consumer attitudes toward functional food (FF), with the purpose of better understanding the needs and behavior regarding this kind of product. A total of 47 articles were selected for this paper. The available studies from last 20 years differ according to the focus (awareness, attitudes, motivations, willingness, acceptance by consumers) and methodologies used. Several factors, including socio-demographic, cognitive and attitudinal ones, seem to be serve as the basis for the acceptance of functional products. The research papers showed that nutritional knowledge is the most important of these. Older people are more interested in functional products than younger consumers, because of their stronger belief in the health benefits of FF. Moreover, women are more open to compromise between taste and health properties. Claims concerning the disease preventative properties of FF are the most attractive for consumers. This review focuses also on future perspectives for the functional food market. Adequate knowledge and evidence-based communication seem to be the most promising ways to increase consumers’ interest in these kinds of products.

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