Consumer Attitudes Toward Product Obsolescence and Perceptions of Product Quality and Sales Promotion

2012 ◽  
Author(s):  
Chien-Wei Chen ◽  
Nai-Hwa Lien
Keyword(s):  
Product Quality ◽  
Consumer Attitudes ◽  
Sales Promotion

Consumer attitude towards sales promotion techniques: a multi-country study

2019 ◽  
Vol 31 (2) ◽  
pp. 437-463 ◽  
Author(s):  
Kim-Shyan Fam ◽  
Pedro Q. Brito ◽  
Mahesh Gadekar ◽  
James E. Richard ◽  
Ugtakh Jargal ◽  
...  
Keyword(s):  
Mail Survey ◽  
Cultural Influences ◽  
Demographic Factors ◽  
Consumer Attitudes ◽  
Sales Promotion ◽  
Consumer Attitude ◽  
Content Type ◽  
Delayed Reward ◽  
The Impact ◽  
Country Specific

PurposeThe purpose of this paper is to examine and compare the influence of age, education, income, product involvement and sales promotion (SP) characteristics on consumer attitudes towards SP across eight culturally dissimilar environments.Design/methodology/approachA multi-country mall intercept and mail survey was conducted in Brunei, China, Hong Kong, Indonesia, Malaysia, New Zealand, Singapore and Thailand (n=4,125 respondents).FindingsCountry, education level and income significantly influence consumer attitudes towards SP. Some countries show a significant monetary value interaction effect. Consumers using delayed-reward SPT reported a significantly more positive attitude towards SP. Discounts and coupons are the two most highly ranked SP across the sampled countries.Research limitations/implicationsLimitations include the use of intercept and mail sampling. Extending the study to include additional Asian countries and other regions would benefit the understanding of cultural influences on SP.Practical implicationsMultinational marketing managers should consider three aspects of SP implementation strategy: cultural and demographic factors, interaction between delayed-reward SP and socio-demographics variables; country specific SP preferences to promote both sales and brand equity.Originality/valueThis study investigates and extends research on SP across cultures. In particular the research helps better understand the impact of demographic factors and culture on attitudes towards SP, and implementation of global promotions.

scholarly journals CONSUMER BEHAVIOR TOWARDS SHOPPING MALLS: A SYSTEMATIC NARRATIVE REVIEW

2018 ◽  
Vol 14 (1) ◽  
pp. 81-94
Author(s):  
Shahzad Nasim ◽  
Keyword(s):  
Consumer Behavior ◽  
Literature Review ◽  
Product Quality ◽  
Consumer Preferences ◽  
Sales Promotion ◽  
Shopping Mall ◽  
Shopping Centers ◽  
Shopping Malls ◽  
Good Product ◽  
Good Product Quality

The purpose of the study is to recognize the factors that influence the consumer’s behavior towards shopping centers. Along with this study endeavors have been made to investigate different components which influence the consumer behavior towards shopping mall. This literature review found the consumer preferences towards shopping mall. Customers do not go shopping mall only for shopping but also for entertainment. Different studies denote that there are numerous factors that appeal the customer towards shopping mall. This work will definitely help shopkeepers or retailers to make changes (if any) in the mall in order to attract customers and satisfying their needs and wants and also important for the development of a mall. After reexamining of 100 papers on consumer behavior towards shopping mall author recognized that shopping environment, ease of shopping, availability of different products, showbiz offered at malls, parking facility, good product quality, discount and sales promotion are the factors that convince the Shoppers to visit shopping malls with entertainment.

How sales promotion display affects customer shopping intentions in retails

2020 ◽  
Vol 48 (12) ◽  
pp. 1337-1355 ◽  
Author(s):  
Mohammadbagher Gorji ◽  
Sahar Siami
Keyword(s):  
Product Quality ◽  
Sales Promotion ◽  
Price Fairness ◽  
Cross Sectional ◽  
Content Type ◽  
Repurchase Intentions ◽  
Perceived Product Quality ◽  
Cross Sectional Design ◽  
The Impact ◽  
The Relationship

PurposeThe purpose of this paper is to examine the impact of sales promotion display on customer intentions to purchase and repurchase, focusing on the moderating roles of perceived product quality and price fairness.Design/methodology/approachThis study employs a descriptive, quantitative, non-experimental research method using a cross-sectional design with a self-administered questionnaire. In total, 415 department store customers responded to the survey through an online research panel provider in Australia.FindingsThe results indicated that sales promotion display significantly affects the purchase and repurchase intentions. The findings also highlight the moderating role of perceived product quality and price fairness on customer shopping intentions. Lastly, it is confirmed that the joint moderating effects of perceived product quality and price fairness in the relationship between sales promotion display, purchase and repurchase intentions are significant.Practical implicationsBased on the study findings, managers could drive customer purchase and repurchase intentions using suitable visual objects in sales promotion and their appropriate in-store placement.Originality/valueThe present study introduced sales promotion display as a new dimension of store physical environment. This is the first study to investigate the relationship between sales promotion display and customer shopping intentions and incorporates customers' cognitive perceptions of price and quality in the conditioned effect of sales promotion display on shopping intentions. Moreover, this study brings up new insight into retailing literature by applying the classical conditioning theory in examining the links between sales promotion display and customer shopping intentions.

scholarly journals PENGARUH KUALITAS PRODUK, PROMOSI PENJUALAN, DAN LOKASI GERAI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN TAS EIGER DI KOTA BOGOR

2019 ◽  
Author(s):  
Heruwansyah
Keyword(s):  
Product Quality ◽  
Sampling Method ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Statistical Test ◽  
Sales Promotion ◽  
Purchase Decision ◽  
Significant Variable ◽  
Purchasing Decisions ◽  
Independent Variables

This study aims to examine the effect of Product Quality, Sales Promotion, and Outlet Location on Consumer Purchasing Decisions on Eiger Brand Bags in Bogor City. This study uses independent variables namely Product Quality, Sales Promotion, Outlet Location. The dependent variable is the Consumer Purchase Decision. The data in this study are secondary data.The sample of this study is consumers who have already bought the Eiger brand bag products. The sample is done by non-probability sampling method. Data collection was conducted with a questionnaire distributed directly to consumers who had bought Eiger brand bags as many as 120 respondents. The statistical method uses multiple linear regression analysis, by testing the statistical test hypothesis t.The results of this study indicate a positive and significant variable in Product Quality with t count greater than t table (3.674> 1.66), sales promotion t count greater than t table (2.526> 1.66), and there is one variable that is not positive and significant effect on Consumer Purchasing Decisions namely Outlet Location variables with the acquisition of t count smaller than t table (0.65 <1.66).

scholarly journals The Influence of Sales Promotion, Product Quality and Customer Satisfaction on Customer Loyalty at PT. Salim Jaya Medan (A Case Study of Frozen Food Distribution)

2020 ◽  
Vol 3 (4) ◽  
pp. 2880-2892
Author(s):  
Hengky Hengky ◽  
Marke Wijaya ◽  
Tri Wahyuni Wijaya ◽  
Irene Irene ◽  
Hendry Hendry
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Customer Loyalty ◽  
Raw Materials ◽  
Secondary Data ◽  
Food Distribution ◽  
Sales Promotion ◽  
Coefficient Of Determination ◽  
Frozen Food ◽  
Number Of Customers

The object of this research was conducted at PT. Salim Jaya Medan, a company that is active as a distributor of frozen food, especially for raw materials for seafood and local and imported meat. In this company, the number of customers is decreasing from time to time. This is thought to be due to sales promotion factors, product quality and customer satisfaction. The research method used by researchers is quantitative, the type of research is descriptive. Primary and secondary data were used. The data collection technique is done by interview, questionnaire and documentation study. The data analysis used was multiple linear regressions, the coefficient of determination of simultaneous testing (F-test), and partial testing (t-test). The study population was 109 customers of PT. Salim Jaya Medan where 30 people were used as validity testing while the research sample was 86 people. The partial test results show that sales promotion, product quality and customer satisfaction have a positive effect on customer loyalty, while simultaneously it shows that sales promotion and customer satisfaction have a positive and significant effect on customer loyalty.

scholarly journals The Effect of Product Quality, Brand Trust, Price and Sales Promotion on Purchase Decisions on Royal Residence Surabaya (Case Study in PT. Propnex Realti Visit)

2018 ◽  
Vol 1 (1) ◽  
pp. 1-10
Author(s):  
Yuni Rahmawati ◽  
Sengguruh Nilowardono
Keyword(s):  
Product Quality ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Sales Promotion ◽  
Purchase Decisions ◽  
Brand Trust ◽  
Validity And Reliability ◽  
Independent Variable

This study aims to explore the decision to purchase Royal Residence Housing products in Surabaya. Exploration of Royal Residence Housing products is carried out using quantitative research methods.Data testing is done by questionnaires analyzed using statistical analysis such as validity and reliability tests and multiple linear regression analysis with the help of SPSS 21.0 for Windows.The results showed that the independent variable (product), product quality, brand trust, price and promotion simultaneously had an effect on the dependent variable, namely the purchase decision to produce conclusions, that is, accepted. This is evidenced by the significance value of 0.000 or less than 0.05 and the value of Fcount (61.441)> Ftable (2.71). There is a significant and not significant partial effect of the independent variable on the dependent variable. Through the results of calculations that have been done with a significant level of results of 0.000 is smaller than 0.05.

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