Examining Brand-Switching Behavior Using Latent Class Dynamic Multinomial Probit Models with Random Effects

2015 ◽  
Vol 42 (1) ◽  
pp. 1-18 ◽  
Author(s):  
Kei Miyazaki
Keyword(s):  
Random Effects ◽  
Latent Class ◽  
Switching Behavior ◽  
Multinomial Probit ◽  
Brand Switching ◽  
Probit Models ◽  
Class Dynamic

Network analyses of brand switching behavior

1996 ◽  
Vol 13 (5) ◽  
pp. 415-429 ◽  
Author(s):  
Dawn Iacobucci ◽  
Geraldine Henderson ◽  
Alberto Marcati ◽  
Jennifer Chang
Keyword(s):  
Switching Behavior ◽  
Network Analyses ◽  
Brand Switching

scholarly journals Simulation evaluation of emerging estimation techniques for multinomial probit models

2017 ◽  
Vol 23 ◽  
pp. 9-20 ◽  
Author(s):  
Priyadarshan N. Patil ◽  
Subodh K. Dubey ◽  
Abdul R. Pinjari ◽  
Elisabetta Cherchi ◽  
Ricardo Daziano ◽  
...  
Keyword(s):  
Multinomial Probit ◽  
Estimation Techniques ◽  
Simulation Evaluation ◽  
Probit Models

The Dynamics of Resistance to Brand Switching in the Smartphones Industry

2019 ◽  
pp. 179-209
Author(s):  
Dominic Appiah ◽  
Wilson Ozuem
Keyword(s):  
Brand Loyalty ◽  
Marketing Research ◽  
Business Environment ◽  
Switching Behavior ◽  
Psychological Benefits ◽  
Brand Relationships ◽  
Technological Revolution ◽  
Brand Switching ◽  
Social Meanings ◽  
The Impact

The impact of identity on brand loyalty has taken precedence as an area of focus in recent marketing research. This has taken place in an era defined by technological revolution, which has created market disruptions, and there are implications for customer-brand relationships. Nonetheless, existing research has failed to acknowledge the impact of socio-psychological attributes and functional utility maximization. Knowledge that illuminates how firms can reposition themselves to sustain brand loyalty when disruptions occur in today's complex and globalized business environment is also required. This study will present an empirical investigation into the phenomenon of brand switching behavior among consumers in a specific competitive market, the smartphone industry. It explores how resistance could be built from an identity theory perspective, as emphasis has historically been placed on the functional utility of products at the expense of social meanings. This study provides consideration for market disruptions in the smartphone industry and confirms that the literature does not capture other non-utilitarian factors such as socio-psychological benefits, hence there are underlying factors that motivate consumers to continue buying brands they buy.

Sales Promotional Strategies and Buying Behavior in an Emerging Market at the Post Recession Period

2016 ◽  
pp. 239-262
Author(s):  
Süphan Nasır ◽  
Esra Bal
Keyword(s):  
Emerging Market ◽  
Switching Behavior ◽  
Buying Behavior ◽  
Price Discount ◽  
Sales Promotions ◽  
Price Discounts ◽  
Product Trial ◽  
Brand Switching ◽  
Promotional Strategies ◽  
Recession Period

The aim of this study is to investigate the influence of sales promotional tools on consumer buying behavior in an emerging market at the post-recession period. This study assesses consumers' proneness to sales promotions and examines the effectiveness of four promotional tools that are premium offers, coupons, buy and get promotions, and price discounts on buying behavior in terms of brand switching, stockpiling, purchase acceleration, and product trial. The findings reveal that consumers are more prone to price discount and buy and get promotions, respectively. Among the four promotional tools, price discount is the most effective to influence product acceleration, brand switching, stockpiling, and product trial behavior respectively. However, there is no statistically significance difference between the effectiveness of premium offer and buy and get deals with regard to brand switching behavior, product acceleration, and product trail responses. In contrast, coupons are the least ineffective promotional tool in terms of generating all types of consumer response.

Why Switch? Product Category–Level Explanations for True Variety-Seeking Behavior

1996 ◽  
Vol 33 (3) ◽  
pp. 281-292 ◽  
Author(s):  
Hans C. M. Van Trijp ◽  
Wayne D. Hoyer ◽  
J. Jeffrey Inman
Keyword(s):  
Field Study ◽  
Individual Difference ◽  
Choice Behavior ◽  
Product Category ◽  
Switching Behavior ◽  
Variety Seeking ◽  
Brand Switching ◽  
Seeking Behavior ◽  
Key Issues ◽  
The Individual

The authors address two key issues that have received inadequate attention in the choice behavior literature on variety seeking. First, they explicitly separate true variety-seeking behavior (i.e., intrinsically motivated) from derived varied behavior (i.e., extrinsically motivated). Second, they hypothesize variety-seeking behavior to be a function of the individual difference characteristic of need for variety and product category–level characteristics that interact to determine the situations in which variety seeking is more likely to occur relative to repeat purchasing and derived varied behavior. The authors test their hypotheses in a field study of Dutch consumers, which assesses both the intensity of brand switching and the underlying motives for their switching behavior. Results support the importance of isolating variety switches from derived switches and of considering product category–level factors as an explanation for the occurrence of variety-seeking behavior.

scholarly journals Latent Class Dynamic Mediation Model with Application to Smoking Cessation Data

Psychometrika ◽  
2019 ◽  
Vol 84 (1) ◽  
pp. 1-18 ◽  
Author(s):  
Jing Huang ◽  
Ying Yuan ◽  
David Wetter
Keyword(s):  
Smoking Cessation ◽  
Latent Class ◽  
Mediation Model ◽  
Class Dynamic
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