Intensive Growth Opportunities: An Extended Classification

1983 ◽  
Vol 25 (3) ◽  
pp. 118-132 ◽  
Author(s):  
Poondi Varadarajan
Keyword(s):  
Growth Rate ◽  
Product Development ◽  
Market Development ◽  
Market Penetration ◽  
Growth Opportunities ◽  
Response Options ◽  
Market Growth ◽  
Wide Range ◽  
User Focus ◽  
Intensive Growth

Market penetration, market development, and product development constitute the major intensive growth opportunities open to a firm. The author describes a matrix framework designed to help identify the various distinct growth possibilities latent in each of the above opportunity classes and proposes an extended product-market growth matrix incorporating external opportunity factors such as user focus, use focus, market growth rate, and a wide range of internal strategy response options as subdimensions.

scholarly journals PERUMUSAN STRATEGI PEMASARAN UNTUK MENINGKATKAN KEUNGGULAN KOMPETITIF PADA KOPERASI KUTA MIMBA DI KUTA BADUNG

2021 ◽  
Vol 10 (6) ◽  
pp. 585
Author(s):  
I Nyoman Widya Arta ◽  
Kastawan Mandala
Keyword(s):  
Product Development ◽  
Development Strategy ◽  
Market Development ◽  
Market Penetration ◽  
Product Development Strategy

Koperasi merupakan salah satu lembaga keuangan yang memberikan jasa layanan keuangan berupa simpan pinjam tidak akan bisa lepas untuk dihadapkan kepada persaingan dari koperasi lain dan lembaga keuangan lainnya. Untuk itu lembaga koperasi sangat penting melakukan identifikasi faktor-faktor internal yang menjadi kekuatan dan kelemahan dari koperasi tersebut dan juga dapat mengidentifikasi faktor eksternal untuk dapat melihat peluang dan ancaman bagi koperasi sehingga mampu merumuskan strategi pemasaran yang tepat untuk memiliki keunggulan kompetitif bagi koperasi. Penelitian ini dilakukan di Koperasi Kuta Mimba dengan menggunakan metode wawancara kepada pengurus dan manjemen Koperasi Kuta Mimba, kemudian dilakukan analisa SWOT dan analisis IFAS, EFAS selanjutnya memberikan output berupa hasil analisa yang dijadikan dasar didalam menentukan merumuskan strategi. Berdasarkan hasil penelitian tersebut Koperasi Kuta Mimba saat ini seharusnya menerapkan strategi agresif, maka perusahaan dapat memanfaatkan kekuatan internalnya  untuk  meraih  kesempatan/peluang  yang   ada,   mengatasi   masalah intern, dan menghindari ancaman-ancaman yang ada. Berkenaan  dengan  strategi agresif ini maka implementasinya berkaitan dengan penerapan strategi di segala bidang pada Koperasi Kuta Mimba melalui strategi pertumbuhan intensif dari Wheelen-Hunger yang meliputi : Strategi Penetrasi Pasar (market penetration strategy), Strategi Pengembangan Pasar (market development strategy), dan Strategi Pengembangan Produk (product development strategy). Kata Kunci: keunggulan kompetitif, strategi pemasaran, SWOT, strategi pertumbuhan intensif

scholarly journals The Potential Development of Betawi Culinary as an Ecotourism Product in Jakarta

2016 ◽  
Vol 7 (3) ◽  
pp. 275
Author(s):  
Dhian Tyas Untari
Keyword(s):  
Product Development ◽  
Supply And Demand ◽  
Market Development ◽  
Market Penetration ◽  
Potential Development ◽  
Three Stages ◽  
Market Test ◽  
Test Market ◽  
Developing Strategies

The aims of this research were to rebuild the existence of Betawi culinary. The objectives of this research were representing the values of socio-cultural of Betawi culinary, determining the aspects of supply and demand, and developing strategies to improve Betawi culinary potential as an ecotourism products. The research consists method consists of three stages. Those were representation test, market test, and arranging alternatives strategic. The results show that to improve Betawi culinary as the ecotourism products in Jakarta; it can be done with a series of strategies, classified into three classifications. Those are market penetration, market development, and product development. The result is expected to be a reference to the development of Betawi culinary ecotourismas one of the products in Jakarta.

scholarly journals The Opportunities and Challenges Analysis of the Coffee Shop Business during the Covid Pandemic 19 in Pekanbaru

2021 ◽  
Vol 10 (1) ◽  
pp. 1-8
Author(s):  
Kiki Joesyiana ◽  
Asepma Hygi Prihastuti ◽  
Desi Susanti
Keyword(s):  
Product Development ◽  
Qualitative Analysis ◽  
Swot Analysis ◽  
Secondary Data ◽  
Market Development ◽  
Market Penetration ◽  
Coffee Shop ◽  
Depth Interview ◽  
The World ◽  
Swot Matrix

Currently, the coffee shop is one of the growing trends in the coffee businesses that are of great interest, not only in Pekanbaru but throughout Indonesia, the existence of a coffee shop business is increasing growth. However, in early 2020, the world faced Covid 19 pandemic that is greatly impacting the life aspects including the coffee shop business. This research aims to know the opportunities and challenges as the reference for the owner to run the business ahead in Covid 29 Pandemic and to be more creative to take advantage of its opportunities and challenges to keep the business survived and to make a profit. The Descriptive qualitative analysis was employed in this research with a SWOT framework. Primary and secondary data were used in this research, it was obtained from observation and in-depth interview related to opportunities and challenges of coffee shop business in Covid 19 Pandemic and also the distribution of the questionnaire. SWOT analysis and SWOT matrix show that the Coffee Shop business in Pekanbaru is in cell 1 (Grow and Build). Intensive strategy (market penetration, product development, and market development) was the most appropriate strategy to be implemented in this cell part of the Coffee Shop business in Pekanbaru

scholarly journals Selecting an Appropriate Strategy to Increase Petrochemical Product Sales (Case Study: Iranian Petrochemical Industry)

2017 ◽  
Vol 3 (3) ◽  
pp. 42 ◽  
Author(s):  
H. Esmaeili Shahmirzadi
Keyword(s):  
Product Development ◽  
Added Value ◽  
Grand Strategy ◽  
Market Development ◽  
Market Penetration ◽  
Statistical Population ◽  
Factors Affecting ◽  
Swot Matrix ◽  
Petrochemical Product ◽  
Product Sales

This article aims to find the best strategies which help increase petrochemical products sales in Iran using multivariate regression model, Grand Strategy Matrix (GSM), and SWOT matrix. Market Development, Market Penetration, Product Development by creating and developing chemical cities or parks, petro-chemical refineries, and Especial Economic Zones, Vertical Integration, and Concentric Diversification with Diverse Portfolio were considered independent variables, while Increasing Petrochemical Product Sales is dependent variable. Then, each of above mentioned factors affecting the sales were ranked in order to take advantage of the highest added-value. The statistical population consisted of 140 experts, managers, directors, and customers involved in National Iranian Gas Company and Iran Petrochemical Company. Random sampling method was employed. A total of 57experts, managers, directors, and customers were enrolled as sample size. Data were collected using a five-option Likert scale questionnaire. SPSS, Grand Strategy Matrix (GSM), and SWOT[1] matrix were employed to analyze the data. According to the Cronbach's alpha (0.86), the reliability was verified. Market Development, Market Penetration, Product Development, and Concentric Diversification with Diverse Portfolio were found to be suitable offensive strategies to increase the petrochemical product sales. Product Development and Market Penetration are the most effective factors in increasing the petrochemical product sales. Therefore, they need to be taken into account. [1]Strength, Weakness, Opportunity, Threats

scholarly journals Marketing Strategy using SWOT and QSPM Methods

2020 ◽  
Vol 8 (6) ◽  
pp. 4718-4725
Keyword(s):  
Social Media ◽  
Environmental Factors ◽  
Product Development ◽  
Data Processing ◽  
Marketing Strategy ◽  
Secondary Data ◽  
Market Development ◽  
Primary Data ◽  
Market Penetration ◽  
Alternative Strategies

Hijab Alila (HA) is one of the Muslim fashion brands in Indonesia. This brand has 52 distributors to distribute its products to all customers in Indonesia, one of which is the Karawang distributor. In carrying out its distribution in the Karawang region, this distributor had internal and external constraints. The purpose of this study is to determine the company's external and internal environmental factors and find out appropriate alternative strategies. The method used are SWOT and QSPM. The data used are secondary and primary data. Secondary data were obtained from company data, literature studies, books, internet, and journals. While the primary data obtained from the questionnaire, interviews and observation. Based on the results of data processing, it is found that the value of the internal matrix is 3.15 and the value of the external matrix is 2.71. Then for the results of the IE matrix, it is found that the Karawang distributor occupies position IV which is called the growth and develop the position. In this position, the company carries out market penetration strategies, market development, and product development. Then for the results of QSPM, the company is advised to promote the product through as many social media accounts in the most possible creative way to reach a wider and more market.

Strategic Marketing

2012 ◽  
pp. 417-427
Author(s):  
Noel Doherty ◽  
F. Victor Lu
Keyword(s):  
Product Development ◽  
Strategic Marketing ◽  
Market Development ◽  
Market Penetration ◽  
Sustainability Strategies ◽  
Planning Tools ◽  
Market Perspective

Strategies and planning tools are explained from the product and market perspective. The principal growth and sustainability strategies of market penetration, market development, product development, and diversification are explained and illustrated. The meaning and importance of segmentation, targeting, and positioning are also explained.

scholarly journals Formulasi Strategi Bersaing Prodi Magister Manajemen Universitas Pelita Bangsa Menggunakan Analisis SWOT & Matriks BCG

2021 ◽  
Vol 1 (2) ◽  
pp. 163-174
Author(s):  
Siti Awaliyati Deliabilda ◽  
Muhammad Guntur ◽  
Roby Lasut ◽  
Hamzah Putra
Keyword(s):  
Swot Analysis ◽  
Market Development ◽  
Market Penetration ◽  
Study Program ◽  
Market Growth ◽  
Interview Method ◽  
Bcg Matrix ◽  
Result Show ◽  
Strategic Position ◽  
User Friendly

Tujuan penelitian ini untuk mengetahui posisi strategi, tingkat pertumbuhan pasar, dan pangsa pasar Prodi Magister Manajemen Universitas Pelita Bangsa. Alat analisis strategi yang digunakan adalah analisis SWOT dan BCG.  Data penelitian dikumpulkan dengan metode wawancara kepada pimpinan terkait di lingkungan Universitas Pelita Bangsa. Hasil analisis SWOT menunjukkan bahwa Program Studi berada di kuadran agresif dan hasil matriks BCG berada di kuadran sapi perah. Strategi yang sesuai berdasarkan kedua hasil analisis tersebut adalah penetrasi pasar dan pengembangan pasar. Penetrasi pasar dilakukan dengan cara memperkuat posisi sebagai Program Studi berkualitas dengan biaya terjangkau dan peningkatan kegiatan promosi yang menonjolkan kelebihan Program Studi. Pengembangan pasar dengan cara memperluas target melalui website secara konsisten, informatif, dan userfriendly. The aim of this study was to determine the strategic position, market growth rate, and market share of the Master of Management Study Program Universitas Pelita Bangsa. Strategic analysis tools used are SWOT analysis and BCG matrix. Data was collected by interview method to relevant leaders in Universitas Pelita Bangsa. SWOT analysis result show that the Study Program is in aggressive quadrant and BCG matrix result show the Study Program is in cash cow quadrant. The appropriate strategies based on both analysis result are market penetration and market development. Market penetration is carried out by strengthening its position as a Prodi with good quality and affordable costs and increasing promotional activities by highlighting the strengthening of the Study Program. Market development is expanding the target and managing the website consistently, informatively, and user-friendly.

scholarly journals MEMBANGUN KEUNGGULAN BERSAING DENGAN METODE ANALISIS SWOT 8 KUADRAN PADA PERBANKAN SYARIAH ( STUDI PADA BRI SYARIAH KOTA BATAM )

2019 ◽  
Vol 9 (2) ◽  
pp. 1
Author(s):  
Erman Syah
Keyword(s):  
Product Development ◽  
Banking Industry ◽  
Banking System ◽  
Growth Strategy ◽  
Market Development ◽  
Islamic Banking ◽  
Market Penetration ◽  
Islamic Banks ◽  
Islamic Bank ◽  
National Market

The development of Islamic banking in mature growing very rapidly, Islamic banking is considered as an alternative option for people who want to trade in sharia, Islamic banks are present in the community began in 1992, andthe institution until 2017 there were 12 Islamic banks, 22 Sharia Islamic rural banks and 155 units BPR in Indonesia, a very tight competition in the banking industry led to a strategy that should be done by the banking system. BRI Syariah Batam as a new Islamic bank in the Islamic banking industry and nationally are expected to compete for the national market share.The purpose of this study whether strategy should BRI Syariah Batam in order to be able to compete Kepualauan Riau, To know the strategies that should be used by the author using SWOT 8 Quadrant.From the results of research by analyzing the internal and external corporate Batam found that BRI Syariah expected to apply aggressive growth strategy by way of market penetration, market development and product development.

scholarly journals Strategi Pengembangan Model Bisnis Online Shop Zavair Scraves dengan menggunakan pendekatan BCG Matrix

2019 ◽  
Vol 10 (2) ◽  
pp. 213-222
Author(s):  
Herlina Sari
Keyword(s):  
Product Development ◽  
Business Model ◽  
Market Development ◽  
Market Penetration ◽  
Internal Factor ◽  
External Data ◽  
Bcg Matrix ◽  
Factor Evaluation

Trend bisnis di Indonesia saat ini sangat berkembang pesat. Penjualan dan penawaran suatu barang atau jasa sudah beralih melalui media sosial. Adanya peralihan trend bisnis ini membuat persaingan bisnis di Indonesia semakin ketat, baik dalam penjualan online maupun offline. Trend bisnis ini juga berdampak pada industry fashion hijab. Banyak perusahaan dan masyarakat yang berlomba-lomba membuka bisnis online shop. Dikarenakan penjualan melalui online lebih mudah dan lebih diminati masyarakat. Dengan banyaknya online shop yang bergerak di bidang Fashion Hijab yang ada di Indonesia, menjadikan Zavair scarves berada dalam red ocean strategy. Penelitian ini bertujuan untuk mengidentifikasi apa saja yang menjadi kelemahan, kekuatan, ancaman dan peluang dalam online shop Zavair scarves, serta menemukan dan merekomedasikan strategi yang tepat untuk membantu online shop Zavair scarves dalam mengambangkan bisnisnya dan produknya agar bisa bertahan dalam persaingan di dunia bisnis. Untuk mengumpulkan data, penulis menggunakan teknik wawancara terhadap owner online shop Zavair scarves yang kemudian di analisis menggunakan analisis SWOT, yang selanjutnya dilakukan pembobotan factor internal dan external. Data diolah menggunakan Matrix Internal Factor Evaluation (IFE) dan Matrix External Evalution (EFE) untuk melihat posisi perusahaan berada pada kuadran IE Matrix. Tahap selanjutnya yaitu menentukan TOWS Matrix. Dan tahapan terakhir menggunakan BCG Matrix.  Hasil penelitian menunjukkan bahwa Zavair scarves berada pada kuadran I pada IE Matrix dan berada pada kuadran II pada BCG Matrix. Kesimpulannya, berdasarkan analisis SWOT, TOWS dan BCG Matrix bahwa market penetration, market development dan product development merupakan strategi yang paling penting untuk memajukan Zavair scarves. Kata Kunci: Analisis SWOT, Business Model, Boston Consulting Group

scholarly journals Strategi Pemasaran Media Indonesia Untuk Meningkatkan Penjualan Space Iklan di Website Mediaindonesia.com di Era Digital

2020 ◽  
Vol 4 (5) ◽  
pp. 241
Author(s):  
Yudi Prasetio ◽  
Eko Harry Susanto
Keyword(s):  
Product Development ◽  
Marketing Strategy ◽  
Development Strategies ◽  
Market Development ◽  
Market Penetration ◽  
Research Results ◽  
Digital World ◽  
Digital Era

The purpose of this research is to find out the efforts made by Koran Media Indonesia in facing the digital era by making new innovations in the digital world, namely making the website www.mediaindonesia.com so that the readers of Media Indonesia are growing and clients are still willing to advertise in Media Indonesia both in Print or online. The benefit of this research is to be able to provide information, views and advice for companies engaged in print and advertising media such as Indonesian media, so that Media Indonesia can still get revenue other than Media Indonesia newspaper sales, and also from companies that advertise in Media Indonesia both in print and online. From the research results, it shows that the marketing strategy from mediaindonesia.com is more appropriate to use product development, market penetration and market development strategies. With these results, mediaindonesia.com is advised to utilize resources, internal and external strengths, as well as opportunities and threats to further develop products, market penetration and market development. If the strategy has been successfully carried out, it is hoped that the objectives of the company will be achieved, namely by adding revenue to the company.

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