Who Evaluates a Presidential Candidate by Using Non-Policy Campaign Messages?

2005 ◽  
Vol 58 (1) ◽  
pp. 55 ◽  
Author(s):  
Marisa A. Abrajano
Keyword(s):  
Presidential Candidate ◽  
Campaign Messages

Advertising an Agenda? Examining the Consistency between Campaign Issue Emphasis and Presidential Issue Priorities, 1980-2001

2007 ◽  
Vol 3 ◽  
Author(s):  
Christopher S. Randolph, Jr.
Keyword(s):  
Presidential Candidates ◽  
Campaign Messages ◽  
Direct Communications ◽  
Issue Emphasis

Presidential candidates often make issue appeals during their campaigns, but question exists as to whether the actions of presidents are consistent with their messages as candidates. Examining presidential documents and direct communications between candidates and voters allows an exploration of the degree to which presidential priorities reflect issues emphasized in campaigns. This analysis is followed by a discussion of the effects of electoral dynamics on the consistency between campaign messages and presidential agendas.

Taking Aim at Attack Advertising

2019 ◽  
Author(s):  
Kim Fridkin ◽  
Patrick Kenney
Keyword(s):  
Content Analysis ◽  
Focus Groups ◽  
Survey Data ◽  
Data Sources ◽  
Empirical Validation ◽  
Negative Campaigning ◽  
Senate Elections ◽  
Campaign Messages ◽  
Negative Messages ◽  
The Impact

This book develops and tests the “tolerance and tactics theory of negativity.” The theory argues that citizens differ in their tolerance of negative campaigning. Also, candidates vary in the tactics used to attack their opponents, with negative messages varying in their relevance to voters and in the civility of their tone. The interplay between citizens’ tolerance of negativity and candidates’ negative messages helps clarify when negative campaigning will influence citizens’ evaluations of candidates and their likelihood of voting. A diverse set of data sources was collected from U.S. Senate elections (e.g., survey data, experiments, content analysis, focus groups) across several years to test the theory. The tolerance and tactics theory of negativity receives strong empirical validation. First, people differ systematically in their tolerance for negativity, and their tolerance changes over the course of the campaign. Second, people’s levels of tolerance consistently and powerfully influence how they assess negative messages. Third, the relevance and civility of negative messages consistently influence citizens’ assessments of candidates competing for office. That is, negative messages focusing on relevant topics and utilizing an uncivil tone produce significant changes in people’s impressions of the candidates. Furthermore, people’s tolerance of negativity influences their susceptibility to negative campaigning. Specifically, relevant and uncivil messages are most influential for people who are least tolerant of negative campaigning. The relevance and civility of campaign messages also alter people’s likelihood of voting, and the impact of negative messages on turnout is more consequential for people with less tolerance of negativity.

scholarly journals Simultaneous Elections and the Rise of Female Representation in Indonesia

2021 ◽  
Vol 40 (1) ◽  
pp. 50-72
Author(s):  
Luky Sandra Amalia ◽  
Aisah Putri Budiatri ◽  
Mouliza KD. Sweinstani ◽  
Atika Nur Kusumaningtyas ◽  
Esty Ekawati
Keyword(s):  
Presidential Elections ◽  
Institutional Innovation ◽  
Presidential Candidate ◽  
Female Representation ◽  
Legislative Elections ◽  
Women Candidates ◽  
Presidential Candidates ◽  
Female Candidates ◽  
Election Results ◽  
Legislative Election

In the 2019 election, the proportion of women elected to Indonesia’s People’s Representative Assembly ( Dewan Perwakilan Rakyat, DPR) increased significantly to almost 21 per cent. In this article, we ask whether an institutional innovation – the introduction of simultaneous presidential and legislative elections – contributed to this change. We examine the election results, demonstrating that, overall, women candidates did particularly well in provinces where the presidential candidate nominated by their party won a majority of the vote. Having established quantitatively a connection between results of the presidential elections and outcomes for women legislative candidates, we turn to our qualitative findings to seek a mechanism explaining this outcome. We argue that the simultaneous elections helped women candidates by easing their access to voters who supported one of the presidential candidates, but who were undecided on the legislative election. Rather than imposing additional burdens on female candidates, simultaneous elections assisted them.

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