Ladies First: Women in Music Videos

1998 ◽  
Vol 15 (3/4) ◽  
pp. 65
Author(s):  
Jacqueline Warwick ◽  
Robin Roberts
Keyword(s):  
Music Videos ◽  
Women In Music

scholarly journals La representación femenina en el videoclip: análisis de la música actual en español de los grandes circuitos comerciales=The representation of women in music videos: analysis of the present-day music in Spanish disseminated via global music-streaming services

2021 ◽  
pp. 475
Author(s):  
María-Carmen Sánchez-Vizcaíno
Keyword(s):  
Qualitative Analysis ◽  
Music Videos ◽  
Analysis Program ◽  
Visual Content ◽  
Unconscious Bias ◽  
Representation Of Women ◽  
Women In Music ◽  
Collective Imagination ◽  
Streaming Services ◽  
Music Streaming

<p align="left"><strong>Resumen</strong></p><p>Nuestro imaginario colectivo continúa mostrando un sesgo inconsciente determinado con respecto a la representación de la mujer en la sociedad. En parte, debido al contenido audiovisual percibido de forma recurrente, como es el caso de los videoclips. Este artículo analiza la proyección de la mujer en videoclips en español emitidos en 2019 en plataformas digitales de difusión musical. Se han extraído los 47 de mayor frecuencia y mediante el programa de análisis cualitativo Atlas.ti. se han estudiado sus recursos narrativos y multimodales. Los resultados evidencian que todavía abundan los videoclips donde se difunden temáticas estereotipadas sobre el género femenino como<strong> </strong>la reducción de la figura de la mujer, su inferioridad con respecto al hombre o el elogio a la belleza y a la juventud.</p><p align="left"><strong>Abstract</strong></p><p>Our collective imagination still includes a particular unconscious bias with regard to the representation of women in society, in part due to audio-visual content perceived on a recurring basis, such as music videos. This article analyses the representation of women in music videos in Spanish, disseminated via global music-streaming services in 2019. The 47 most frequent have been extracted and through the qualitative analysis program Atlas.ti their narrative and multimodal resources have been studied. The results show that most music videos still display a stereotyped portrayal of women, such as woman's objectification and her relationship to man, or praise of beauty and youth.</p>

scholarly journals Pemaknaan Profesi Perempuan Dalam Video Musik Lokal Di Nusa Tenggara Timur

2020 ◽  
Vol 9 (1) ◽  
pp. 1538-1563
Author(s):  
Juan Ardiles Nafie
Keyword(s):  
Public Space ◽  
Teaching Profession ◽  
Music Videos ◽  
Cultural Hybridity ◽  
Music Video ◽  
Cultural Hybridization ◽  
Patriarchal Culture ◽  
Women In Music ◽  
A Site ◽  
Hybridization Theory

The appearance of women in music videos is a site that shows various ideologies which influence the thinking of a society about the construction of women, including the construction of the profession of women. The appearance of women is inseparable from values and is not solely in the interests of women but there are certain interests. This study wants to see whether the representation of the women's profession in the local music video shows strength in women or leads to a new repression for local women in East Nusa Tenggara. The aims of this study are to provide an overview of the meaning of the women's profession through local music videos of East Nusa Tenggara and to provide a description of the hybridity discourse in the depiction of the women's profession through the NTT Local music video. The type of this research is descriptive qualitative research uses the approach of feminism, the women's profession, public space and cultural hybridization theory to see how the meaning of the women's profession in local music videos in East Nusa Tenggara. This study uses the analysis of semiotics of Carol Vernalis. The data in this study were analyzed in 3 stages, namely: (1) structural analysis created in the music video, (2) reading the video chronology and analysis of two specific parts, and (3) understanding the women's profession in terms of cultural hybridity. The results of this study indicate that women who are teachers are not professionally interpreted as attached to the teaching profession but emphasize the symbols of modern women through space and fashion. Hybridity between the appearance of modern women but still bound by local patriarchal culture. Women who are midwives are interpreted by the domestication of women. Women are shown with an ideal picture of women. The meaning of the women's profession experienced repression, where the women's profession featured in this local music videos is the result of a tug-of-war on various discourses in which the appearance is more concerned with modernity that leads to industrial interests. Hybridity is not only related to the fusion of culture but the consequences of domination that arise when there is fusion of culture. In the end, this music videos do not fully show the female profession but the interests of modernity, global, patriarchy are prioritized.

Viewing music videos: Emotion and viewer interpretation

2002 ◽  
Vol 14 (2) ◽  
pp. 69-79 ◽  
Author(s):  
Joan M. Preston ◽  
Michael Eden
Keyword(s):  
University Students ◽  
Emotional Content ◽  
Music Videos ◽  
Music Video ◽  
Mediating Factors ◽  
Comparative Media

Abstract. Music video (MV) content is frequently measured using researcher descriptions. This study examines subjective or viewers’ notions of sex and violence. 168 university students watched 9 mainstream MVs. Incidence counts of sex and violence involve more mediating factors than ratings. High incidents are associated with older viewers, higher scores for Expressivity, lower scores for Instrumentality, and with video orders beginning with high sex and violence. Ratings of sex and violence are associated with older viewers and lower scores for Instrumentality. For sex MVs, inexperienced viewers reported higher incidents and ratings. Because MVs tend to be sexier but less violent than TV and film, viewers may also use comparative media standards to evaluate emotional content MVs.

Sexually Degrading Music Videos and Lyrics

2012 ◽  
Vol 24 (1) ◽  
pp. 31-39 ◽  
Author(s):  
Eric L. Sprankle ◽  
Christian M. End ◽  
Miranda N. Bretz
Keyword(s):  
Undergraduate Students ◽  
Rape Myths ◽  
Music Videos ◽  
Sexual Content ◽  
Sexual Stereotypes ◽  
Male Undergraduate ◽  
The Media ◽  
The Many ◽  
Sexually Degrading ◽  
Music Lyrics

Utilizing a 2 (lyrics: present or absent) × 2 (images: present or absent) design, this study examined the unique effects of sexually degrading music videos and music lyrics on males’ aggressive behavior toward women, as well as males’ endorsement of rape myths and sexual stereotypes. Under the guise of a media memory study, 187 male undergraduate students were randomly assigned to one of four conditions. Despite the many psychological theories predicting an effect, the presentation of sexually degrading content in a visual or auditory medium (or combination thereof) did not significantly alter the participants’ aggression and self-reported endorsement of rape myths and sexual stereotypes. The null findings challenge the many corporate and governmental restrictions placed on sexual content in the media over concern for harmful effects.

Exposure To Rap Music Videos And Female Adolescents' Health

2002 ◽  
Author(s):  
Gina M. Wingood ◽  
Ralph J. DiClemente ◽  
Kathy Harrington ◽  
Susan L. Davies ◽  
Jane R. Schwebke ◽  
...  
Keyword(s):  
Rap Music ◽  
Music Videos ◽  
Female Adolescents
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