Reflections on "A Simultaneous Approach to Market Segmentation and Market Structuring"

Rajiv Grover; V. Srinivasan

doi:10.2307/3172713

Reflections on "A Simultaneous Approach to Market Segmentation and Market Structuring"

Journal of Marketing Research ◽

10.2307/3172713 ◽

1992 ◽

Vol 29 (4) ◽

pp. 474 ◽

Cited By ~ 5

Author(s):

Rajiv Grover ◽

V. Srinivasan

Keyword(s):

Market Segmentation ◽

Simultaneous Approach

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A Simultaneous Approach to Market Segmentation and Market Structuring

Journal of Marketing Research ◽

10.2307/3151504 ◽

1987 ◽

Vol 24 (2) ◽

pp. 139 ◽

Cited By ~ 128

Author(s):

Rajiv Grover ◽

V. Srinivasan

Keyword(s):

Market Segmentation ◽

Simultaneous Approach

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Reflections on “A Simultaneous Approach to Market Segmentation and Market Structuring”

Journal of Marketing Research ◽

10.1177/002224379202900408 ◽

1992 ◽

Vol 29 (4) ◽

pp. 474-476

Author(s):

Rajiv Grover ◽

V. Srinivasan

Keyword(s):

Market Segmentation ◽

Review Process ◽

Research Process ◽

Simultaneous Approach

The authors reflect on the research process, the review process, and several aspects of their 1987 article, which won the 1992 O'Dell Award.

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Transcatheter aortic valve implantation combined with coronary artery stenting: A simultaneous approach

The Thoracic and Cardiovascular Surgeon ◽

10.1055/s-0034-1367465 ◽

2014 ◽

Vol 62 (S 01) ◽

Author(s):

A. Penkalla ◽

M. Pasic ◽

T. Drews ◽

S. Buz ◽

S. Dreysse ◽

...

Keyword(s):

Coronary Artery ◽

Aortic Valve ◽

Transcatheter Aortic Valve Implantation ◽

Simultaneous Approach ◽

Transcatheter Aortic Valve ◽

Coronary Artery Stenting ◽

Aortic Valve Implantation ◽

Valve Implantation

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Open heart surgery and repair of complex abdominal aortic aneurysms – early and long-term results of a simultaneous approach

The Thoracic and Cardiovascular Surgeon ◽

10.1055/s-2007-967411 ◽

2007 ◽

Vol 55 (S 1) ◽

Author(s):

A Rastan ◽

M Luduena ◽

R Battelini ◽

T Walther ◽

J Kempfert ◽

...

Keyword(s):

Heart Surgery ◽

Open Heart Surgery ◽

Abdominal Aortic Aneurysms ◽

Aortic Aneurysms ◽

Long Term Results ◽

Open Heart ◽

Simultaneous Approach ◽

Abdominal Aortic

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Real Estate Market Segmentation. Results of an Empirical Study of the Demand for Office Space in Germany

10.15396/eres2002_171 ◽

2002 ◽

Keyword(s):

Real Estate ◽

Empirical Study ◽

Market Segmentation ◽

Real Estate Market ◽

Office Space

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Housing rents in Wallonia, Belgium: The observation system and market segmentation

10.15396/eres2015_20 ◽

2015 ◽

Author(s):

Marko Kryvobokov

Keyword(s):

Market Segmentation ◽

Observation System

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ALTERNATIVE APPROACHES TO MODELLING HOUSING MARKET SEGMENTATION

10.15396/eres2010_397 ◽

2010 ◽

Keyword(s):

Housing Market ◽

Market Segmentation ◽

Alternative Approaches

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ASSESSING THE EFFECT OF ACCESSIBILITY TO AMENITIES IN THE LOCATION RENT SEARCHING FOR MARKET SEGMENTATION OF PREFERENCES

10.15396/eres2010_241 ◽

2010 ◽

Keyword(s):

Market Segmentation

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A Study of market segmentation based on lifestyles of consumers in traditional market

Journal of Korea Service Management Society ◽

10.15706/jksms.2013.14.1.008 ◽

2013 ◽

Vol 14 (1) ◽

pp. 173-190

Author(s):

kim, hyun

Keyword(s):

Market Segmentation ◽

Traditional Market

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Automotive telematics market segmentation based on quality expectations

ASIA MARKETING JOURNAL ◽

10.15830/amj.2014.16.3.57 ◽

2014 ◽

Vol 16 (3) ◽

pp. 57

Author(s):

Dayoung Kim ◽

Donghee Kim ◽

Jungsuk Oh

Keyword(s):

Market Segmentation

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