A Simultaneous Approach to Market Segmentation and Market Structuring

1987 ◽  
Vol 24 (2) ◽  
pp. 139 ◽  
Author(s):  
Rajiv Grover ◽  
V. Srinivasan
Keyword(s):  
Market Segmentation ◽  
Simultaneous Approach

Reflections on “A Simultaneous Approach to Market Segmentation and Market Structuring”

1992 ◽  
Vol 29 (4) ◽  
pp. 474-476
Author(s):  
Rajiv Grover ◽  
V. Srinivasan
Keyword(s):  
Market Segmentation ◽  
Review Process ◽  
Research Process ◽  
Simultaneous Approach

The authors reflect on the research process, the review process, and several aspects of their 1987 article, which won the 1992 O'Dell Award.

Automotive telematics market segmentation based on quality expectations

2014 ◽  
Vol 16 (3) ◽  
pp. 57
Author(s):  
Dayoung Kim ◽  
Donghee Kim ◽  
Jungsuk Oh
Keyword(s):  
Market Segmentation
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