scholarly journals Challenges and Opportunities Facing Brand Management: An Introduction to the Special Issue

1994 ◽  
Vol 31 (2) ◽  
pp. 149 ◽  
Author(s):  
Allan D. Shocker ◽  
Rajendra K. Srivastava ◽  
Robert W. Ruekert
Keyword(s):  
Brand Management ◽  
Special Issue ◽  
Challenges And Opportunities

scholarly journals Future challenges and opportunities in brand management: An introduction to a commemorative special issue

2014 ◽  
Vol 21 (9) ◽  
pp. 685-688 ◽  
Author(s):  
Tim Oliver Brexendorf ◽  
Joachim Kernstock ◽  
Shaun M Powell
Keyword(s):  
Brand Management ◽  
Special Issue ◽  
Challenges And Opportunities ◽  
Future Challenges

scholarly journals Challenges and Opportunities Facing Brand Management: An Introduction to the Special Issue

1994 ◽  
Vol 31 (2) ◽  
pp. 149-158 ◽  
Author(s):  
Allan D. Shocker ◽  
Rajendra K. Srivastava ◽  
Robert W. Ruekert
Keyword(s):  
Brand Management ◽  
Special Issue ◽  
Challenges And Opportunities

The ENIGMA Brain Injury Working Group: Approach, Challenges, and Potential Benefits

2019 ◽  
Author(s):  
Elisabeth A. Wilde ◽  
Emily L. Dennis ◽  
David F Tate
Keyword(s):  
Brain Injury ◽  
Working Group ◽  
Meta Analysis ◽  
Special Issue ◽  
Group Approach ◽  
Challenges And Opportunities ◽  
Brain Structure And Function ◽  
Potential Benefits ◽  
And Function ◽  
Neuroimaging Genetics

The Enhancing NeuroImaging Genetics through Meta-Analysis (ENIGMA) consortium brings together researchers from around the world to try to identify the genetic underpinnings of brain structure and function, along with robust, generalizable effects of neurological and psychiatric disorders. The recently-formed ENIGMA Brain Injury working group includes 8 subgroups, based largely on injury mechanism and patient population. This introduction to the special issue summarizes the history, organization, and objectives of ENIGMA Brain Injury, and includes a discussion of strategies, challenges, opportunities and goals common across 6 of the subgroups under the umbrella of ENIGMA Brain Injury. The following articles in this special issue, including 6 articles from different subgroups, will detail the challenges and opportunities specific to each subgroup.

scholarly journals Special Issue on Smart Sustainable Manufacturing Systems

2019 ◽  
Vol 9 (11) ◽  
pp. 2264
Author(s):  
Gökan May ◽  
Dimitris Kiritsis
Keyword(s):  
Manufacturing Systems ◽  
Sustainable Manufacturing ◽  
Digital Technologies ◽  
Special Issue ◽  
Challenges And Opportunities

With the advent of disruptive digital technologies, companies are facing unprecedented challenges and opportunities [...]

scholarly journals Special Issue on ‘Maritime Challenges and Opportunities Embracing Belt and Road’

2017 ◽  
Vol 45 (1) ◽  
pp. 1-2 ◽  
Author(s):  
Chin-Shan Lu ◽  
Wen-Kai Kevin Hsu ◽  
Tsz Leung Yip
Keyword(s):  
Special Issue ◽  
Challenges And Opportunities ◽  
Belt And Road

scholarly journals Conclusion: Learnings From Eight Country Studies on Women Entrepreneurs in Asia

2020 ◽  
Vol 22 (2) ◽  
pp. 227-235
Author(s):  
Jessica Li ◽  
Yonjoo Cho ◽  
Sanghamitra Chaudhuri
Keyword(s):  
Economic Development ◽  
Human Resource Development ◽  
Women Entrepreneurs ◽  
Asian Countries ◽  
Special Issue ◽  
Best Interest ◽  
Challenges And Opportunities ◽  
International Human ◽  
Hrd Professionals ◽  
Start Ups

The Problem Women entrepreneurs have played an important role in advancing the economic development of Asian countries. It is in the best interest of Asian countries and international human resource development (HRD) professionals to develop an in-depth understanding of women entrepreneurs in Asia so that they can develop policies, strategies, and resources to support their development. Eight country studies on women entrepreneurs in Asia in this special issue revealed their motivations, challenges, and opportunities in their business start-ups and development. The findings would greatly contribute to an understanding of who women entrepreneurs in Asia are and how they are doing in entrepreneurship. The Solution The development of women entrepreneurs in Asia requires many scholars and practitioners to study, understand, and theorize before meaningful solutions can be enacted, which will have a lasting impact. This special issue of research on women entrepreneurs in eight Asian countries offers a glimpse of the emerging area of women entrepreneurship. HRD initiatives and expertise are needed to create unchartered possibilities for women entrepreneurs in Asia to succeed and sustain the development of their businesses. The Stakeholders This special issue is for entrepreneurs and HRD scholars and practitioners who are interested in entrepreneurship development, particularly in the development of women entrepreneurs in Asia.

Reviving heritage brands – the case of Petrodvorets Watch Factory

2016 ◽  
Vol 6 (1) ◽  
pp. 1-18
Author(s):  
Johanna Frösén ◽  
Mikko Laukkanen
Keyword(s):  
Learning Outcomes ◽  
Consumer Behaviour ◽  
Brand Management ◽  
Subject Area ◽  
Russian Market ◽  
Advanced Level ◽  
Content Type ◽  
Entrepreneurial Marketing ◽  
Teaching Objectives ◽  
Challenges And Opportunities

Subject area Branding and brand management. Study level/applicability This case is intended for advanced-level marketing courses (MSc, MBA and EMBA). Students should have some familiarity with central marketing issues and concepts, specifically related to segmentation, targeting and positioning; branding and brand management; and consumer behaviour. Case overview This teaching case concentrates on branding in an emerging markets context, heritage branding, brand revival and entrepreneurial marketing. The case illustrates the challenges and opportunities related to re-launching a heritage brand in the Russian market. Expected learning outcomes The teaching objectives of the case are to provide students with an understanding of how branding tools are applied in an entrepreneurial context and how brands, especially heritage brands, are revived and managed. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes. Subject code Marketing.

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