Future challenges and opportunities in brand management: An introduction to a commemorative special issue
1994 ◽
Vol 31
(2)
◽
pp. 149-158
◽
2019 ◽
Vol 27
(2)
◽
pp. 123-129
◽
2017 ◽
Vol 45
(1)
◽
pp. 1-2
◽
2010 ◽
Vol 223
(1)
◽
pp. 1-4
◽
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