A Comparison of Factors Affecting Use of Marketing Information in Consumer and Industrial Firms

1987 ◽  
Vol 24 (1) ◽  
pp. 114 ◽  
Author(s):  
Rohit Deshpande ◽  
Gerald Zaltman
Keyword(s):  
Industrial Firms ◽  
Factors Affecting ◽  
Marketing Information

A Comparison of Factors Affecting Use of Marketing Information in Consumer and Industrial Firms

1987 ◽  
Vol 24 (1) ◽  
pp. 114-118 ◽  
Author(s):  
Rohit Deshpande ◽  
Gerald Zaltman
Keyword(s):  
Empirical Study ◽  
New Product Development ◽  
Marketing Research ◽  
New Product ◽  
Industrial Firms ◽  
Factors Affecting ◽  
Organizational Issues ◽  
Marketing Information ◽  
Research Function ◽  
Recent Attention

Despite recent attention to organizational issues in the management of advertising, sales, new product development, and channels, there has been little empirical study of the management of the marketing research function. The study reported complements earlier work on the use of marketing information in consumer goods businesses by examining factors seen as affecting the use of marketing information in industrial firms.

Factors affecting corporate environmental strategy in Spanish industrial firms

2009 ◽  
Vol 18 (8) ◽  
pp. 500-514 ◽  
Author(s):  
Elena Fraj-Andrés ◽  
Eva Martínez-Salinas ◽  
Jorge Matute-Vallejo
Keyword(s):  
Environmental Strategy ◽  
Industrial Firms ◽  
Factors Affecting

scholarly journals Production and marketing of organic coffee in Nepal

2018 ◽  
pp. 91-99
Author(s):  
J. Pandit ◽  
J. P. Dutta ◽  
P. P. Regmi ◽  
S. M. Shakya
Keyword(s):  
Variable Cost ◽  
Cost Ratio ◽  
Gross Margin ◽  
Coffee Production ◽  
Factors Affecting ◽  
Benefit Cost Ratio ◽  
Marketing Systems ◽  
Marketing Information ◽  
Benefit Cost ◽  
Ground Coffee

A survey research was carried out in 2008 in Kavrepalanchok, Sindhupalchok, Gulmi, Palpa and Syangja districts and Kathmandu valley to analyze the factors affecting coffee production and analyze the present marketing systems of coffee. One coffee producers’ group from each district was selected. All coffee growers of these selected groups were taken as sample. Altogether, 132 coffee growers were interviewed. For marketing information, 4 processors and traders were also interviewed. Manure, organic solution and labor were using for coffee production. The average variable cost of production was maximum in Syangja, which was Rs 85604.83 per ha. Gross margin and benefit cost ratio of coffee production were maximum in Syangja, which were Rs 176173.57 per ha and 2.71, respectively. The number of productive plant was the significant factor affecting production in Kavrepalanchok, Sindhupalchok, Palpa and Syangja. Labor was the significant factor affecting production in Sindhupalchok, Gulmi, Palpa and Syangja. Marketing margin was Rs 52.88 and Rs 50.46 per kg of fresh cherry in the form of roasted bean and ground coffee, respectively. Producers’ share of fresh cherry after processed to roasted bean and ground coffee was 32.96 percent and 34.00 percent, respectively.Journal of the Institute of Agriculture and Animal Science. Vol. 33-34, 2015, Page: 91-99

scholarly journals Use of ICT in decision making of agricultural marketing: Factors determining of farmers’ involvement

2019 ◽  
Vol 17 (2) ◽  
pp. 226-231 ◽  
Author(s):  
Nasida Binta Wahab Tonny ◽  
Md Salauddin Palash ◽  
Md Moniruzzaman
Keyword(s):  
Regression Model ◽  
Mobile Phone ◽  
Multivariate Regression ◽  
Multivariate Regression Model ◽  
Agricultural Marketing ◽  
Factors Affecting ◽  
Two Factors ◽  
Information And Communication ◽  
Marketing Activities ◽  
Marketing Information

The paper investigated the magnitude of social parameters’ impacts on effective use of Information and Communication Technology (ICT) in agricultural marketing by the farmers. In addition, how farmers identify information sources and how they access to those sources in selected areas of Jamalpur district were also examined. Purposive sampling method was used in this investigation and data were collected from eighty farmer’s thorough survey questionnaire.  Descriptive statistics, Likert scale and multivariate regression model were used to analyze the data. Multivariate regression model was specified and estimated to identify the factors affecting use of ICT by farmers. The outcome of this study highlights important factors for the use of ICT. It is evident from the findings that the users of ICT are getting better quality information and are hence making significantly better decisions on all aspects of agricultural marketing. Regression analysis revealed that two factors i.e. cultivated land of farmers and level of education were the important factors of using of ICT by farmers. Modern ICT tool such as mobile phone was the most used device by the farmers due to low price and availability. They collected most of the information regarding the marketing activities of their produce by mobile phone from other progressive farmers, traders and agricultural extension workers. Social imperative findings of this paper might be helpful for the policy maker to emphasis on further extension of mobile phone based agricultural marketing information system in Bangladesh. J. Bangladesh Agril. Univ. 17(2): 226–231, June 2019

scholarly journals Rationale Factors Affecting Participation in Managerial Administration of Chiwavitee Community Enterprise Group’s Members in Nam KianSub-district, Phu Phiang District, Nan Province

2020 ◽  
Vol 8 (4) ◽  
pp. 1611-1617
Keyword(s):  
Local Community ◽  
Benefit Sharing ◽  
Enterprise Management ◽  
Community Members ◽  
Factors Affecting ◽  
Thai Government ◽  
Enterprise Groups ◽  
Marketing Information ◽  
High Level ◽  
Community Enterprises

The Thai government has launched a policy on the community economy development for local community enterprises. Unfortunately, a majority of community enterprise groups were not successful due to the members’ lack of participation in managerial administration. Therefore, this research emphasizes the participatory and rationale factors affecting the participation of Chiwavitee Community members in Nam Kian Sub-district, Phu Phiang District, Nan Province in 4 aspects, namely: decision making, implementation, benefit sharing, and evaluation. Questionnaires were employed for data collection from 256 community enterprise’s members. The obtained data were analyzed by using descriptive and inferential statistics. The results revealed that, almost two-third (64.50%) of groups’ members were female, with an average age of 44.05, graduated at the vocational certificate and advanced vocational certificate level (34.00%). The members engaged in agriculture and general employment (35.90%, and 35.20% respectively). More than one-half (54.70%) of the members received marketing information of community enterprises. They had moderately high level of attachment among members, and participation of activities with other groups or organizations (x ̅= 4.49, and x ̅= 4.49 respectively). As a whole, they had moderately high level (x ̅= 3.87) of business operational success, as well as had high level (x ̅= 4.53) of participation in managerial administration. Moreover, the study found 7 main rationale factors affecting participation in managerial administration of members which were gender, age, educational attainment, occupation, receiving informational of marketing in community enterprise management, attachment among members, and participation of activities with other groups or organizations.

scholarly journals A Study of Factors Affecting the Performance of Micro, Small, Medium-sized Enterprises in Indonesia

2021 ◽  
Vol 2 (3) ◽  
pp. 235-247
Author(s):  
Andika Ayu Putri Ragil
Keyword(s):  
Entrepreneurial Orientation ◽  
Structural Equation ◽  
Quantitative Research ◽  
Government Regulation ◽  
Equation Model ◽  
Government Policies ◽  
Factors Affecting ◽  
The Social ◽  
Marketing Information ◽  
Tax Regulation

This research aims to study the factors affecting MSMEs’ performance in the Malang region and investigate the 0.5% final tax regulation role on MSMEs business in 2019. This study is quantitative research. The author conducted a survey shared to four hundred ninety-six MSMEs in Malang city and region and collected 217 questionnaires. Moreover, the author also collected  tax and government regulation, previous research, books, and the internet. This study used Structural Equation Model (SEM) using AMOS 26. The result reveals that entrepreneurial orientation, funding, government policy, and the social and economic aspect affect the MSMEs’ performance. The research shows that government policies are mediating funding in affecting the performance of MSMEs. It also explains explicitly that new tax regulation plays an essential role in enhancing the performance of MSMEs. However, marketing information and external institutions did not affect the performance of MSMEs in the Malang region.

Progress In The Practical Application Of Automated Image Analysis To Tem Negatives

1977 ◽  
Vol 35 ◽  
pp. 214-217
Author(s):  
F. A. Heckman ◽  
E. Redman ◽  
J.E. Connolly
Keyword(s):  
Image Analysis ◽  
Image Quality ◽  
Exposure Time ◽  
Image Contrast ◽  
Automated Image Analysis ◽  
Practical Application ◽  
Factors Affecting ◽  
High Image Quality ◽  
Qualitative Evidence ◽  
Comprehensive Study

In our initial publication on this subject1) we reported results demonstrating that contrast is the most important factor in producing the high image quality required for reliable image analysis. We also listed the factors which enhance contrast in order of the experimentally determined magnitude of their effect. The two most powerful factors affecting image contrast attainable with sheet film are beam intensity and KV. At that time we had only qualitative evidence for the ranking of enhancing factors. Later we carried out the densitometric measurements which led to the results outlined below.Meaningful evaluations of the cause-effect relationships among the considerable number of variables in preparing EM negatives depend on doing things in a systematic way, varying only one parameter at a time. Unless otherwise noted, we adhered to the following procedure evolved during our comprehensive study:Philips EM-300; 30μ objective aperature; magnification 7000- 12000X, exposure time 1 second, anti-contamination device operating.

Factors affecting microstructural scale in liquid crystalline polymers

1990 ◽  
Vol 48 (4) ◽  
pp. 220-221
Author(s):  
Christine M. Dannels ◽  
Christopher Viney
Keyword(s):  
Liquid Crystalline ◽  
Liquid Crystalline Polymers ◽  
Factors Affecting ◽  
Crystalline Polymers ◽  
Thermal Expansion Coefficients ◽  
Low Thermal Expansion ◽  
Lower Viscosity ◽  
Fine Microstructure ◽  
Planar Orientation ◽  
Strength And Stiffness

Processing polymers from the liquid crystalline state offers several advantages compared to processing from conventional fluids. These include: better axial strength and stiffness in fibers, better planar orientation in films, lower viscosity during processing, low solidification shrinkage of injection moldings (thermotropic processing), and low thermal expansion coefficients. However, the compressive strength of the solid is disappointing. Previous efforts to improve this property have focussed on synthesizing stiffer molecules. The effect of microstructural scale has been overlooked, even though its relevance to the mechanical and physical properties of more traditional materials is well established. By analogy with the behavior of metals and ceramics, one would expect a fine microstructure (i..e. a high density of orientational defects) to be desirable.Also, because much microstructural detail in liquid crystalline polymers occurs on a scale close to the wavelength of light, light is scattered on passing through these materials.

Factors affecting dentist participation in a state Medicaid program

1990 ◽  
Vol 54 (11) ◽  
pp. 638-643 ◽  
Author(s):  
PC Damiano ◽  
ER Brown ◽  
JD Johnson ◽  
JP Scheetz
Keyword(s):  
Medicaid Program ◽  
Factors Affecting
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