This chapter surveys the early dissemination of the nouveau roman in Britain, beginning around 1957. First, the nouveau roman’s main British publisher, Calder & Boyars, is introduced, with consideration of that publisher’s broader activities and ideals; particular attention is paid to its transnational contexts. There is mention too of the nouveau roman’s other British publishers, including Faber and Jonathan Cape. Then the different publishing formats used by Calder & Boyars for the nouveau roman are discussed, with analysis of visual presentation. The chapter then turns to the ways in which Calder & Boyars mediated the nouveau roman in promotional copy and in the search for new audiences; reference here is made to modernism, Existentialism, the notion of the literary ‘classic’, detective fiction, pulp fiction, cinema, theatre, television, and radio. The chapter concludes with two case studies that typify the nouveau roman’s complex status for British readers, first looking at Samuel Beckett’s relation to the nouveau roman, and then narrating Calder & Boyars’s ‘French Week’, in which the publisher organized a British speaking tour for Marguerite Duras, Alain Robbe-Grillet, and Nathalie Sarraute.