Components of Electoral Decision

1958 ◽  
Vol 52 (2) ◽  
pp. 367-387 ◽  
Author(s):  
Donald E. Stokes ◽  
Angus Campbell ◽  
Warren E. Miller

What combination of forces elects a President? Each electoral decision releases a flood of interpretive comment about the conditions, circumstances, and causes which have influenced the result. A very great assortment of factors is examined and varying estimates are made of the responsibility of each for the outcome. Certainly, interpretations of the most recent presidential contest have shown the variety of ideas Americans bring to the analysis of their national elections. Mr. Eisenhower's victory has been attributed to the satisfactions engendered by national prosperity; to the anxieties raised by the threat of war; to the moods of racial, ethnic, or other groupings in the population; to the personal attractiveness of the winning candidate; to the conservative temper of the electorate; to the impact of various issues; to changing party loyalties; to the growth of suburbia; to the progress of an electoral cycle; to events and strategems of the nominating conventions and the campaign; to the influence of the press and of the other mass media. The list could be revised or lengthened in many ways.

Author(s):  
Line Thomsen

What is journalism? How does it exist and why? How does journalism define itself and in what ways can we make use of looking theoretically at the practice of it? These were the central themes of our workshop; Theoretical Models as Mass Media Practice held at the ‘Minding the Gap’ conference at Reuters Institute in May 2007, from which this collection of papers has been selected. As with the other workshops during the conference, the majority of our panellists were themselves once media practitioners. It is my opinion that this background and inside knowledge of the field in itself can provide an exceptional framework for understanding the workings of mass media while helping the press reflect over these workings too. In a time of change for the journalistic profession, when media convergence is growing; the media is marked by deregulation and fewer journalists are being asked to do more, there is an increased need for the profession to get involved in debating the core values of its existence.


1979 ◽  
Vol 4 (2) ◽  
pp. 28-30
Author(s):  
Kelvin B. Canavan

Children in Australia are spending more time with the mass media than with any other single activity, sleeping excepted. The average child spends three hours a day sitting in front of television and another couple of hours with films, radio and the press.The considerable influence of television has been well documented. A summary statement in Children and Television, Senate Standing Committee on Education and the Arts, 1978, says:“Clearly television has emerged as the dominant experience in the life of the average Australian child …”(4.33)


Res Publica ◽  
1999 ◽  
Vol 41 (4) ◽  
pp. 451-480
Author(s):  
Bart Distelmans

During the postwar period, the Flemish press-scene changed fundamentally.  Alongside further commercialization and concentration, a process of structural depoliticization or depillarization took place: (financial) links betweenparties and trade unions on the one hand and newspapers on the other disappeared. This article examines the impact ofthese structural transformations on the newspapers' content. We emphasize marks of (de)pillarization in Flemish newspapers during cabinet formations. In 1958, the press took undeniably sides in the battle between the pillars: information about the formation of the new cabinet formed the background for these fights. In 1981 most attention went to the cabinet formation itself. The pillarization ofthe content was however on a more latent level not neglectable. Compared to 1958 and 1981 the old alliances between press and ideological institutions were far less visible in the content of 1995's newspapers. Apparently the depillarization ofthe Flemish press-content is an ongoing, longlasting process.


Author(s):  
Violetta V. Nazarova

We analyze the influence of the official ideology on the content of the local press. We show exactly how the influence of propaganda was reflected. Actually, it could not be otherwise, as the mass media were financed by the state. We provide examples of how the newspaper agitated, encouraged to act and dictated the only correct interpretation of certain events. At the same time, it is reflected how “Tambovskaya Pravda” became the last instance for ordinary Soviet citizens. In addition to the issues of the main regional newspaper of the 20th century, we use publications devoted to such topics as official propaganda. We note what significance the press had in the first post-war five-year plan. In addition, the impact of the Cold War on the articles content in the newspaper “Tambovskaya Pravda” was analyzed. It is noted that the mass media had influence on the formation of the enemy image in the Soviet citizens minds. Characteristic words, formulaic slogans speak about the similarity of publications. It is worth noting how the newspaper pages note labor feats and vice versa, berated for the failure of the plan and laziness. On the basis of all this, we come to the conclusion that the print media contributed to the mythologization of authorities and the growth of faith in its infallibility.


2019 ◽  
Vol 10 (1) ◽  
Author(s):  
Budi Arista Romadhoni

The closing of national and international print media is the impact of technological development today. Print media is faced with the high cost of production and the change of society using mass media to seek information. Invention Information technology and communication that allows all forms of information to digital create a major impact on the media, especially print media. Online media provides a new color for the press and news readers, the news is fast, easy to access, and cheap. Media that can not keep up with technology will be closed.


2013 ◽  
Vol 2 (4) ◽  
pp. 163
Author(s):  
Rajan Arapi

The promotion as an important element of marketing mix plays a key role in marketingmanagement regard, in every enterprise, and also for SMEs. The SMEs in Kosova aregiving more and more importance to the promotion, and this factor, beside the salesadvance for their products, is important to increase their image. What is the impact of thepromotion in SMEs longevity; respectively ëhat are the advantages and disadvantages ofpromotion application compared with the other traditional advertisement forms? Whatare the promotion models used by the advance companies to increase their sales level andimprove the service level ? These are some of the research questions that follow thispaper. On the other side the increasing promotion application in front of traditionalforms of Marketing have made SMEs to save from their budget dedicated to Marketing,always taking into consideration the advanced models that today provides thiscommunication form. The research on hand will reflect the new advanced promotionmodels which are practiced by some SMEs in Kosova, these case studies will argue thecompany’s sustainability achieved by the promotion. The budgeting as an integral part ofpromotion realization, in this research will prove the possibility to save from the budgetby avoiding the classical – traditional forms of advertisement. This aspect also will beargued by case studies of SMEs in Kosova. The mass media, in this case, thecommunication with the public, in way to transmit the promotion message, request aprofound analyze when it comes to select the mediums, rating and audiencemeasurement, etc. The research will contribute not only to SMEs but also to consumersand public in general. The research will have its conclusions and recommendations whichwill enforce each of elements that require a different treatment from the one that isapplied in reality.


2021 ◽  
Author(s):  
Alessandro Rovetta ◽  
Lucia Castaldo

Background: Alongside the COVID-19 pandemic, the world has had to face a growing infodemic, which has caused severe damage to economic and health systems and has often compromised the effectiveness of infection containment regulations. Although this has spread mainly through social media, there are numerous occasions in which the mass media have shared dangerous information, giving resonance to statements without a scientific basis. For these reasons, infoveillance and infodemiology methods are increasingly exploited to monitor online information traffic. The same tools have also been used to make epidemiological predictions. Among these, Google Trends - a service by GoogleTM that quantifies the web interest of users in the form of relative search volume - has often been adopted by the scientific community. Objective: The purpose of this paper is to use Google Trends to estimate the impact of Italian mass media on users' web searches in order to understand the role of press and television channels in both the infodemic and the interest of Italian netizens on COVID-19.Methods: First, from January 2020 to March 2021, we collected the headlines containing specific COVID-19-related keywords published on PubMed, Google, the Ministry of Health, and the most read newspapers in Italy. These keywords were selected based on previous literature and the related queries of Google Trends. Second, we evaluated the percentage of infodemic terms on these platforms. Third, through Google Trends, we looked for correlations between newspaper headlines and Google searches related to COVID-19. We assessed the significance and intensity of changes in user web searches through Welch's t-test and percentage differences or increases. We also highlighted the presence of trends via the Mann-Kendall test. Finally, we analyzed the web interest in infodemic content posted on YouTube. In particular, we counted the number of views of videos containing disinformation for each channel considered.Results: During the first COVID-19 wave, the Italian press preferred to draw on infodemic terms (from 1.6% to 6.3%) and moderately infodemic terms (from 88% to 94%), while scientific sources favored the correct names (from 65% to 88%). The correlational analysis showed that the press heavily influenced users in adopting the terms to identify the novel coronavirus (best average correlation = 0.91, P-value <.001). The use of scientific denominations by the press reached acceptable values only during the third wave (about 80% except for Rai and Mediaset). Web queries about COVID-19 symptoms also appeared to be influenced by the press (best average correlation = .92, P<.007). Furthermore, users have shown a pronounced web interest in YouTube videos of an infodemic nature. Finally, the press gave resonance to serious fake news on COVID-19 that caused pronounced spikes of interest from web users.Conclusions: Our results suggest that the Italian mass media have played a decisive role both in the spread of the infodemic and in addressing netizens' web interest, thus favoring the adoption of terms unsuitable for identifying the novel coronavirus (COVID- 19 disease). Therefore, it is highly advisable that the directors of news channels and newspapers be more cautious and government dissemination agencies exert more control over such news.


2019 ◽  
Vol 10 (1) ◽  
pp. 49-60
Author(s):  
James N Blake

Immigration is a highly politicised and emotive area of public discourse. During the peak of the so-called ‘Refugee Crisis' in Europe, a number of EU politicians and mass media outlets manipulated the abstract idea of ‘the migrant' as a scapegoat for a number of social ills including rising crime, unemployment and national security. Yet, during these years, some news organisations did seek to counter the dominant negative narratives around migration by exploring new modes of storytelling around interactive and immersive digital environments. This study examines four such media projects, all developed between 2014 and 2016. Their interactive narratives sought to break down popular discourses which portrayed migrants as “the other” by creating an emotional connection between media user and the experience of refugees themselves. For this research, journalists, editors, and producers were interviewed to determine the motivations of the content creators and the impact their storytelling techniques had on viewers.


2021 ◽  
Vol 6 (3) ◽  
pp. 116-133
Author(s):  
Tamara V. Kudryavtseva

Within the framework of comparative, contextual, and receptive analysis, this article examines the specificity of the early Gorky’s German reception (1900–1910). The article is an attempt to explain Gorky’s rapid entry into the Germanophone cultural space taking into consideration the problematics of Gorky’s early work and its specific implementation on the one hand and the specificity of the literary process in Germany in these years on the other. The article also takes into account editorial policies and practices as well as the overall political and literary orientation of the press and publishers. Some examples show the impact of Gorky’s work on the literary practice of German writers (R. Huch, G. Hauptmann, F. Wolf, etc.). The article reveals typical patterns of reception when German writers, translators, literary critics and, researchers of that time turn to Gorky’s work.


2021 ◽  
pp. 309-327
Author(s):  
M. S. Belousov ◽  
A. S. Belousov ◽  
A. I. Kuru

This article is devoted to the analysis of the rhetoric presented in the Russian press in 1814—1818 regarding the imperial policy in the newly annexed Kingdom of Poland. The aim of the authors is to show that it is necessary to separate the real policy of the Russian autocracy in this territory from the images created first by French publicists, and then repeatedly exaggerated by Russian journalists. It is noted that Alexander I in 1814—1818 appears on the pages of French publications as a tsar-liberator. It is shown that these stories were quickly picked up by Russian newspapers and magazines and, as a result, a paradoxical picture emerged: for several years the mass media convinced the Russian society that the Russian Tsar was the new Polish national sovereign. It is argued that this, of course, caused rejection in conservative circles and among advanced Westerners such as Vyazemsky or Turgenev. It is concluded that it is the dominant discourse that can be considered, on the one hand, one of the factors in the emergence of the Decembrist movement, and on the other, a “trap” for Alexander I, since the liberal rhetoric of the press over time began to diverge more and more from the real policy of the Russian autocracy.


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