The Individual and the Social Self

1983 ◽  
Vol 96 (4) ◽  
pp. 589
Author(s):  
C. P. D. ◽  
George Herbert Mead ◽  
David L. Miller
Keyword(s):  
Social Self ◽  
The Social ◽  
The Individual

Through the lens of self-construal

2018 ◽  
Vol 35 (3) ◽  
pp. 429-457 ◽  
Author(s):  
Kristina Haberstroh ◽  
Ulrich R. Orth ◽  
Tatiana Bouzdine-Chameeva ◽  
Justin Cohen ◽  
Armando Maria Corsi ◽  
...  
Keyword(s):  
Social Self ◽  
Consumer Evaluations ◽  
Content Type ◽  
Behavior Understanding ◽  
Individual Difference Variable ◽  
The Social ◽  
Self Construal ◽  
Interdependent Self ◽  
The Individual ◽  
Positive Effect

Purpose Extending research on cultural differences in aesthetic appreciation, the purpose of this paper is to show how a more interdependent self-construal, a cultural and individual difference variable related to one’s social self, impacts the influence of visual harmony on consumer evaluations of marketing artifacts’ attractiveness. Design/methodology/approach Data were obtained via three studies from a total of 1,498 consumers in Australia, Brazil, China, France, Germany, and Italy. Marketing visuals included the design of products, packages, typefaces, and logos. Self-construal was both measured and manipulated. Findings The results indicate that a person’s self-construal moderates the effect of visual harmony on attractiveness. Specifically, the positive effect of visual harmony on attractiveness – through self-congruity – is more pronounced with consumers possessing a more interdependent self-construal, and with products that are more hedonic than utilitarian. Practical implications Given the pivotal role attractiveness has in influencing consumer behavior, understanding what differences, at the individual and cultural levels, impact the harmony-attractiveness relationship helps marketers to better match the visual design of marketing stimuli to target audiences. Originality/value This study is among the first to show how the social-self impacts consumer response to marketing visuals. Further, value stems from adopting a holistic perspective on design, clarifying the process mechanism, and identifying boundary conditions.

scholarly journals You never compare alone: How social consensus and comparative context affect self-evaluation

2014 ◽  
Vol 45 (2) ◽  
pp. 156-166 ◽  
Author(s):  
Adam Grabowski ◽  
Philip Broemer
Keyword(s):  
Group Membership ◽  
Reference Group ◽  
Social Self ◽  
Social Consensus ◽  
Self Evaluation ◽  
The Social ◽  
The Individual ◽  
Individual Self ◽  
Evaluative Standards

Abstract Three studies address the role of social consensus on evaluative standards in different comparative contexts. Previous research has documented that self-categorisation at the individual or group level changes social comparison effects in terms of assimilation and contrast. With regard to self-ratings of physical attractiveness, the present studies show that people who focus on group membership can benefit from including outstanding others in their reference group, whereas people who focus on their individual attributes run the risk of self-devaluation. It is argued that high consensus strengthens the association between evaluative standards and group membership and renders the inclusion of outstanding others more likely. Study 3 shows that the need to protect self-esteem moderates the influence of perceived consensus. Stressing the individual self led participants who received negative feedback to exclude outstanding others when consensus was low. Stressing the social self, however, led participants to include outstanding others when consensus was high.

Social Self and Identity

2019 ◽  
pp. 107-131
Author(s):  
Gopal Guru ◽  
Sundar Sarukkai
Keyword(s):  
Social Construction ◽  
Social Action ◽  
Social Self ◽  
The Social ◽  
The Everyday ◽  
Self And Identity ◽  
The Individual ◽  
Individual Self

In this chapter, it is argued that the idea of a social self is at the origin of much of the everyday understanding of the actions of the social, including that of identity within groups. We begin with the idea of social action and argue for the essential sociality of every individual. How is it, that individuals invoke concepts like ‘We’ to describe certain kinds of processes and experiences? Is the use of ‘We’ similar to the use of ‘I’ when describing experiences? Is the idea of the social to be discovered in the ways by which the we-consciousness arises and is sustained? In this sense, the ‘individual’ itself is a social construction. Experiences are unified through the notion of the individual self. Similarly, we can see how the idea of a social self is formed in talk about collective experiences and the formation of we-consciousness. We conclude this chapter with a discussion on the social self of caste.

scholarly journals Post-Utopia: The Long View

Humanities ◽  
2021 ◽  
Vol 10 (2) ◽  
pp. 65
Author(s):  
David Konstan
Keyword(s):  
United States ◽  
Present Article ◽  
The United States ◽  
Social Self ◽  
The Third ◽  
Social Breakdown ◽  
Roman Literature ◽  
The Social ◽  
The Individual ◽  
Near Future

The present article is divided into three parts. The first discusses the nature of utopias and their hypothetical anti-type, dystopias, and also disaster scenarios that are sometimes assimilated to dystopias, with reference also to the idea of post-utopia. An argument is made for the continuity of the utopian impulse, even in an age when brutal wars and forms of oppression have caused many to lose faith in any form of collectivity. Representations of social breakdown and its apparent opposite, totalitarian rigidity, tend to privilege the very individualism that the utopian vision aspires to overcome. The second part looks at examples of each of these types drawn from classical Greek and Roman literature, with a view to seeing how utopias were conceived at a time before the emergence of the modern ideology of the pre-social self. Finally, the third part examines several stories from the collection A People’s Future of the United States which imagine life in the near future. While most illustrate the failure of confidence in the social that has encouraged the intuition that a utopian future is passé, one, it is suggested, reconceives the relation between the individual and the social in a way that points to the renewed possibility of the utopian.

scholarly journals Dressing in white, a true brazilian tradition: social influence, values, and symbolic consumption

2019 ◽  
Vol 12 (2) ◽  
pp. 215
Author(s):  
Francisco Vicente Sales Melo ◽  
Salomão Alencar de Farias ◽  
Ohana Trajano Barbosa
Keyword(s):  
Social Influence ◽  
Personal Values ◽  
Social Self ◽  
Self Presentation ◽  
Symbolic Consumption ◽  
Descriptive Research ◽  
The Social ◽  
New Year’S Eve ◽  
The Individual ◽  
Individual Interpretation

This article seeks to understand how the individual interpretation of the social influence of groups and personal values relate to the symbolic consumption of white clothes in the festivities of New Year’s Eve, a true Brazilian tradition. For that, we used a descriptive research design with personal interviews and survey, using thematic analysis and logistic regression. The results indicated that if it is necessary to be part of a group, people who value warm relations with others, fun and enjoyment, and who can modify their social self-presentation, are more likely to wear white clothes in this time of the year. Also, as for personal values, it was verified that if the use of white clothes favors the warm relations with others, fun, and enjoyment, there will be a high probability that one will wear white in the turn of the year. Our contribution relies on studying a typical Brazilian tradition that has an impact on apparel retailing sales and needs a better academic understanding. In terms of management, there is a clear indication of the social consumption of the clothes, and of group influence, which can be used in communications arguments from retailers to consumers. 

scholarly journals The Sociological Measurement of the Population Subjectivity in the Context of the National Projects Implementation

2021 ◽  
Vol 9 (4) ◽  
pp. 221-237
Author(s):  
Andrey Merzlykov
Keyword(s):  
Social Relations ◽  
Management Decision ◽  
Social Self ◽  
Sociological Study ◽  
Resource Potential ◽  
Level Of Activity ◽  
The Social ◽  
Status Characteristics ◽  
The Individual ◽  
Project Forecasting

The article raises the problem of sociological measurement of the subjectivity of the population. The subjectivity of the population is examined through the prism of studying the existing social relations in the power-society system on the example of the implementation of 12 national projects. It is noted that the solution to this problem is possible through the development of a system of empirical indicators. Based on the results of the sociological study, the following groups of indicators for measuring the subjectivity of the population have been identified. First, these are indicators that assess the position of an individual in relation to the work of the authorities and administration; secondly, indicators characterizing the level of activity of an individual’s life position; thirdly, these are the social and status characteristics of potential participants and their resource potential; and finally, these are indicators aimed at identifying social attitudes towards interaction with authorities and readiness for social self-organization. Special attention is paid to the issue of the possibility of sociological measurement of the level of subjectivity of the population. Three levels of such subjectivity are proposed: high, medium and low. The indicators that influence the level of manifestation of subjectivity of the population are highlighted. These include the degree of significance for the individual of the implemented management decision (in this case, a specific national project); forecasting the circle of people who will benefit from the implementation of national projects; the degree of scale of the population’s appeals to various subjects of regional development. In addition, the level of subjectivity of the population is influenced by the degree of interest in interacting with the authorities to discuss significant problems, as well as the willingness to defend their interests. The higher the parameters under consideration, the higher the level of manifestation of subjectivity is.

Social and Academic Self-Concepts of Gifted Adolescents

1998 ◽  
Vol 22 (1) ◽  
pp. 80-94 ◽  
Author(s):  
Felicia A. Dixon
Keyword(s):  
Gifted Students ◽  
Homogeneous Group ◽  
Self Concept ◽  
Social Self ◽  
Review Of The Literature ◽  
Developmental Processes ◽  
The Social ◽  
The Individual ◽  
Gifted Adolescents ◽  
The Way

Self-concept is a construct that is greatly challenged during adolescence. Gifted students undergo the same developmental processes as their less able peers, but the way they handle these transformations may be quite different. Although self-concept seems to be a multifaceted, hierarchical construct, too often educators force it into a unidimensional definition that they apply in the same way to all students. A review of the literature on the academic and the social self-concepts of gifted adolescents reveals the importance of considering the unique talents of the individual rather than considering gifted students as a homogeneous group.

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