Trade Regulation: Price Discrimination: Liability for "Fourth Level" Injury Falls within the Scope of Section 2(a) of the Clayton Act, as Amended by the Robinson-Patman Act: Perkins v. Standard Oil Company of California

El artículo estudia las transformaciones de las relaciones públicas (PR) internacionales, entre 1943 y 1950, en el contexto de la industria privada norteamericana, vinculado al desarrollo del Proyecto Fotográfico de la Standard Oil Company (New Jersey), que buscaba la construcción de un nuevo mito sobre el capitalismo transnacional, que conectara la economía, la sociedad y la cultura, más allá de los estados nacionales, en medio de una crisis discursiva generada por la Segunda Guerra Mundial y las ideologías populistas y folcloristas dominantes. Se demuestra que esa multinacional, buscando enfrentar una crisis de imagen, revolucionó el campo de las relaciones públicas, a partir del uso de un aparato de comunicación visual, denominado fotografía documental industrial, que permitiría conectar de manera inédita y contradictoria, en torno a la historia del petróleo, a Estados Unidos con sociedades de todo el globo, principalmente con América Latina.

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JOHN D. ROCKEFELLER, STANDARD OIL, AND THE RISE OF CORPORATE PUBLIC RELATIONS IN PROGRESSIVE AMERICA, 1902–1908

The Journal of the Gilded Age and Progressive Era ◽

10.1017/s1537781417000184 ◽

2017 ◽

Vol 16 (3) ◽

pp. 245-263

Author(s):

Stephen R. Leccese

Keyword(s):

Public Opinion ◽

Public Relations ◽

Business Practices ◽

Progressive Reform ◽

The Public ◽

Corporate Public Relations ◽

The Supreme Court ◽

History Of ◽

Standard Oil Company ◽

Oil Company

When the Supreme Court ordered the dissolution of Standard Oil in 1911, it marked the end of an unsuccessful campaign by the company to improve its public standing. Standard Oil's failure to mollify public opinion in the aftermath of Ida Tarbell's muckraking masterpiece, “The History of the Standard Oil Company,” has resulted in a historiographical record that negatively assesses the company's response. This article reassesses the company response by placing it within the wider context of business history in the early twentieth century. It offers a detailed exploration of the public relations initiatives of Standard Oil from 1902 to 1908. Additionally, the article views the affair through the lens of standard corporate practices of the early Progressive Era, when large businesses had only begun to promote favorable public images. It argues that progressive reform inadvertently aided the rise of big business by teaching corporations the importance of promoting favorable public images. This wider context reveals that Standard Oil's public relations response, if unsuccessful, was not as aloof as others have argued. In fact, the company made a concerted effort to change public opinion about its business practices.

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Growth in a Changing Environment: A History of Standard Oil Company (New Jersey), Exxon Corporation, 1950-1975

Journal of American History ◽

10.2307/1908101 ◽

1989 ◽

Vol 76 (2) ◽

pp. 655

Author(s):

Louis Galambos ◽

Bennett H. Wall

Keyword(s):

New Jersey ◽

Changing Environment ◽

History Of ◽

Standard Oil Company ◽

Oil Company

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The Later History of the Standard Oil Company

The Quarterly Journal of Economics ◽

10.2307/1883667 ◽

1903 ◽

Vol 17 (2) ◽

pp. 293 ◽

Cited By ~ 2

Author(s):

Gilbert Holland Montague

Keyword(s):

History Of ◽

Standard Oil Company ◽

Oil Company

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Oil For the Lamps of China: Alice Tisdale Hobart’s Dark Novel of American Capitalism and Chinese Revolution

Journal of American-East Asian Relations ◽

10.1163/18765610-02001010 ◽

2013 ◽

Vol 20 (1) ◽

pp. 69-78

Author(s):

Sherman Cochran

Keyword(s):

World War Ii ◽

Chinese Culture ◽

The Novel ◽

World War ◽

Chinese Revolution ◽

American Capitalism ◽

American Corporation ◽

Standard Oil Company ◽

Oil Company

Among American works of fiction about China before World War II, Alice Tisdale Hobart’s Oil for the Lamps of China (1933) was second only to Pearl S. Buck’s The Good Earth (1931) in influence and sales. Hobart’s novel, evidently set during the Northern Expedition of 1926-28, also inspired a Warner Brothers film by the same name in 1935. Unlike the film, Hobart’s novel did not give a boosterish picture of American capitalism. In portraying the leading character, Steven Chase, a field agent for an American oil firm in China, Hobart drew on the experience of her husband, a field agent for Standard Oil Company. Her husband, like Chase, was callously fired after loyally serving the company and adapting to Chinese culture and protecting company property from anti-imperialist mobs. The novel is memorable for its vivid characterizations of Americans and Chinese working for an American corporation in China and for its dark view of American capitalism and Chinese revolution.

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