National Boundaries, Border Zones, and Marketing Strategy: A Conceptual Framework and Theoretical Model of Secondary Boundary Effects

1994 ◽  
Vol 58 (3) ◽  
pp. 67 ◽  
Author(s):  
Terry Clark
Keyword(s):  
Theoretical Model ◽  
Marketing Strategy ◽  
Conceptual Framework ◽  
Boundary Effects ◽  
Border Zones ◽  
National Boundaries

National Boundaries, Border Zones, and Marketing Strategy: A Conceptual Framework and Theoretical Model of Secondary Boundary Effects

1994 ◽  
Vol 58 (3) ◽  
pp. 67-80 ◽  
Author(s):  
Terry Clark
Keyword(s):  
Theoretical Model ◽  
Government Policy ◽  
Boundary Effects ◽  
Border Zone ◽  
National Boundary ◽  
Border Zones ◽  
National Boundaries ◽  
Definition Of ◽  
Market Strategies ◽  
National Systems

Although national boundaries figure centrally in the definition of international marketing, the topic has not been explored fully. The author attempts to remedy this by surveying national boundary concepts and introducing a theoretical model and propositions describing the influence land boundaries have on actors in their immediate vicinity, the border zone. Dynamic national systems meet at national boundaries, and the resulting discontinuities produce spatial complexities critically important to marketing behavior in the border zone. Implications for market strategies and government policy are provided.

scholarly journals Uncertainty Avoidance as a Moderating Factor to the Self-Congruity Concept: The Development of a Conceptual Framework

SAGE Open ◽  
2021 ◽  
Vol 11 (1) ◽  
pp. 215824402110018
Author(s):  
Shaohua Yang ◽  
Salmi Mohd Isa ◽  
T. Ramayah
Keyword(s):  
Theoretical Model ◽  
Conceptual Framework ◽  
Significant Contribution ◽  
Integrated Model ◽  
Uncertainty Avoidance ◽  
The Self ◽  
Destination Marketing ◽  
Tourism Research ◽  
Revisit Intention ◽  
Conceptual Paper

The aim of this article was to propose a framework based on the theory of self-congruity and on Hofstede’s uncertainty avoidance. The framework was to combine destination personality, self-congruity, uncertainty avoidance, and tourists’ revisit intention. The present conceptual paper proposed an integrated model of self-congruity which incorporates the effect of uncertainty avoidance. More importantly, the uncertainty avoidance was introduced as a moderator between self-congruity and revisit intention. Based on the theoretical framework proposed in this article, the estimated results affirmed the applicability of the theory of self-congruity for tourism research. Moreover, by extending the theoretical model through the incorporation of a variable of uncertainty avoidance in the context of tourism, this article offers a significant contribution to the tourism literature. It is important to understand how the theory of self-congruity applies across a broad cultural spectrum. This article also offers several implications for destination marketing organizations from a practical perspective.

The Effects of E-Commerce Drivers on Export Marketing Strategy

2007 ◽  
Vol 15 (2) ◽  
pp. 30-57 ◽  
Author(s):  
Gary Gregory ◽  
Munib Karavdic ◽  
Shaoming Zou
Keyword(s):  
Theoretical Model ◽  
Environmental Factors ◽  
Marketing Strategy ◽  
Export Market ◽  
Price Competitiveness ◽  
Limited Knowledge ◽  
Export Marketing

The emergence of e-commerce technology has had a significant effect on firms’ export marketing. However, limited knowledge exists as to how e-commerce drivers affect a firm's export marketing strategy. This study develops and tests a theoretical model to delineate how e-commerce drivers affect export marketing strategy. The empirical findings suggest that internal e-commerce drivers (product online transferability and e-commerce assets) directly increase a firm's degree of promotion adaptation, enhance communication and distribution efficiencies, facilitate greater distribution support, and improve price competitiveness for export ventures. Furthermore, both internal and external e-commerce drivers (export market e-commerce infrastructure and demand for e-commerce) moderate the relationships between environmental factors and elements of export marketing strategy. Overall, the findings support incorporating e-commerce constructs into existing theory on export marketing strategy. The authors discuss theoretical and managerial contributions and offer directions for further research.

scholarly journals The Matter at Hand: A Practice-Theoretical Model of Digital Gaming

2019 ◽  
Vol 6 (1) ◽  
pp. 7-26
Author(s):  
Milan Jaćević
Keyword(s):  
Theoretical Model ◽  
Conceptual Framework ◽  
General Model ◽  
Practice Theory ◽  
Pierre Bourdieu ◽  
Digital Game ◽  
Conceptual Frameworks ◽  
Digital Gaming ◽  
Human Practice

Investigations into the nature of the activity of gaming have been made difficult by virtue of the plurality of possible forms this activity may take. In this paper, I address this problem by examining (digital) gaming under the heading of practice theory, in an attempt to shed more light on the practical aspects of ludic literacy. Building on the theoretical and conceptual frameworks of Pierre Bourdieu, I present a general model of digital gaming as a form of situated human practice, followed by details of a case study, conducted in order to test and adjust the initial version of the model. Though further research with a greater population of players is needed in order to expand the scope of the model, the findings of the study lend credence to its validity as a conceptual framework for delineating and framing different practices generated by digital game artefacts.

scholarly journals Using Military Strategy to Teach Marketing Strategy: Preparing Students for the Global Economy

2020 ◽  
Author(s):  
Diane Phillips ◽  
Jason Phillips
Keyword(s):  
Marketing Strategy ◽  
Global Economy ◽  
Basic Skills ◽  
Military Strategy ◽  
International Economy ◽  
National Geographic ◽  
Strong Emphasis ◽  
Knowledge Deficit ◽  
National Boundaries ◽  
Time Frames

Young Americans have a distinct knowledge deficit regarding history, culture, and geography (Hess, 2008; National Geographic, 2006) that is so severe that they “lack even the most basic skills for navigating the international economy” (National Geographic 2006, p. 7). This manuscript provides an outline for a marketing strategy course that is designed to address these deficits. By applying concepts from military strategy to marketing strategy – with a strong emphasis on historical and geographical literacy – students achieve a deeper understanding of marketing strategy and a more flexible use of strategic principles across a variety of contexts, time frames, and national boundaries.

scholarly journals LOCATION-BASED ADVERTISING: INTRUSIVENESS AND IRRITATION

2020 ◽  
Vol 21 (2) ◽  
pp. 88-99
Author(s):  
Senny Handayani Suarsa
Keyword(s):  
Data Collection ◽  
Marketing Strategy ◽  
Conceptual Framework ◽  
Purchase Intention ◽  
Consumer Attitudes ◽  
Consumer Purchase Intention ◽  
Advertising Avoidance ◽  
Potential Customers ◽  
Service Location

Location-based Advertising (LBA) is a marketing strategy using cellular devices such as smartphones to offer products to potential customers at the nearest sales or service location. Intrusiveness and irritation are disorders that appear in the LBA. The conceptual framework of the research is built on the Advertising Avoidance Theory. Data collection was carried out with a self-administered survey involving 356 Politeknik Pos Indonesia students. The results showed that Intrusiveness and Irritation had a positive and significant effect on consumer attitudes toward LBA messages. Meanwhile, Intrusiveness has a negative and significant impact on consumer purchase intention, while irritation has a positive and significant impact on purchase intention. The more positive consumer attitudes towards LBA, the more positive the consumer's intention to buy.

God and the World

2017 ◽  
pp. 52-86
Author(s):  
Hussein Ali Abdulsater
Keyword(s):  
Theoretical Model ◽  
Conceptual Framework ◽  
Natural World ◽  
Coherent System ◽  
The World

This chapter explains the conceptual framework of Murtaḍā’s system by detailing his views of God and the natural world. It presents a discussion of the major epistemological tools needed to construct an understanding of being, such as his view on the role of reason, the method of investigation and the need for evidence. Following is a study of the basic ontological claims that govern both divine and natural realms; atoms and accidents, the constitutive units of the world, are studied both as independent entities and as the basis for casual relations that govern all existents. The last part concentrates on God’s attributes, with emphasis on Murtaḍā’s efforts to create a coherent system to satisfy various conceptual requirements while still preserving the integrity of earlier Shiʿi doctrines. The key is his classification of attributes into essential and accidental, informed by the Muʿtazilī ‘Theory of States’. The chapter is divided into four sub-headings: Epistemological Sketch; Ontological Sketch; God’s Attributes; Theoretical Model

Brand vulgarity

2018 ◽  
Vol 27 (4) ◽  
pp. 404-414
Author(s):  
Merlyn A. Griffiths
Keyword(s):  
Marketing Strategy ◽  
Conceptual Framework ◽  
Design Methodology ◽  
Social Acceptance ◽  
Brand Image ◽  
Content Type ◽  
Wide Range ◽  
Work Breaks ◽  
Fierce Competition ◽  
Traditional Approaches

Purpose The purpose of this study is to explore the use of expletives and derogatory terminology in the naming structure for companies, products and brands; a marketing strategy which is growing across a wide range of industries. The author defines this concept as brand vulgarity and explores the practice, as it situates in the midst of irony, as terms commonly held as taboo and societally indecent, are moving into the mainstream. Design/methodology/approach This study draws on the established literature in branding, profanity and ironic marketing to create a conceptual framework through which to understand brand vulgarity. Findings Brand vulgarity is intended to capture attention. However, several factors influence consumer receptivity and acceptance. These factors include perceived offensiveness exposure and the reclaiming and reappropriation of vulgar terms. Brand vulgarity not only challenges traditional approaches to nomenclature in branding but the building of brand image as well. Social implications The marketplace has become a brand war demarcated by fierce competition each entity vying for attention. The use of vulgar terminology and the growing ease of consumer receptivity calls to question changes in sociocultural sensitivity and its influence on social acceptance of brand vulgarity. Originality/value This work breaks new ground as the first to introduce the concept of brand vulgarity and examine the practice across multiple industries.

Translation quality assessment demystified

Babel ◽  
2016 ◽  
Vol 62 (2) ◽  
pp. 253-277 ◽  
Author(s):  
Behrouz Karoubi
Keyword(s):  
Decision Making ◽  
Theoretical Model ◽  
Quality Assessment ◽  
Conceptual Framework ◽  
Current Paper ◽  
Translation Quality ◽  
Complex Process ◽  
Key Terms

The current paper aims at developing a conceptual framework to describe translation quality assessment as a complex process of decision making. It starts with a discussion about the great amount of confusion that exists in the usage of terminologies related to the area of translation quality assessment and tries to disambiguate and (re)define key terms that are often taken for granted such as translation, assessment, and quality. The article then deals with developing a theoretical model to explain different stages of the process of translation quality assessment, i.e., collection, synthesis, and interpretation of data with an emphasis on the significance of the role of assessors in the process.

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