Marketing Researcher Ethical Sensitivity: Conceptualization, Measurement, and Exploratory Investigation

1998 ◽  
Vol 62 (2) ◽  
pp. 92 ◽  
Author(s):  
John R. Sparks ◽  
Shelby D. Hunt
Keyword(s):  
Ethical Sensitivity ◽  
Exploratory Investigation ◽  
Marketing Researcher

Marketing Researcher Ethical Sensitivity: Conceptualization, Measurement, and Exploratory Investigation

1998 ◽  
Vol 62 (2) ◽  
pp. 92-109 ◽  
Author(s):  
John R. Sparks ◽  
Shelby D. Hunt
Keyword(s):  
Ethical Decision Making ◽  
Marketing Research ◽  
Positive Function ◽  
Theoretical Models ◽  
Measurement Procedure ◽  
Marketing Ethics ◽  
Ethical Sensitivity ◽  
Ethical Content ◽  
Marketing Researcher ◽  
People First

Theoretical models of marketing ethics propose that people first must perceive the presence of an ethical issue before the process of ethical decision making can begin. Through the concept of ethical sensitivity, the authors explore why some marketing researchers and not others recognize and ascribe importance to the ethical content in their decision situations. The authors examine two rival definitions of ethical sensitivity and develop a measurement procedure capable of discriminating between them. The procedure then is tested on two populations (marketing students and marketing research practitioners), and several determinants of ethical sensitivity are investigated. Results indicate that the two definitions of ethical sensitivity are empirically equivalent. Furthermore, results show that the ethical sensitivity of marketing researchers is a positive function of organizational socialization and perspective taking, but a negative function of relativism and formal training in ethics.

Legitimizing the contribution of marketing to firms' success: An exploratory investigation of marketing professionals

2018 ◽  
pp. 15-36
Author(s):  
Mauro Cavallone ◽  
Daniela Andreini ◽  
Giuseppe Pedeliento ◽  
Francesca Magno
Keyword(s):  
Exploratory Investigation

PENGARUH BUDAYA ETIS ORGANISASI, KOMITMEN PROFESIONAL DAN ORIENTASI ETIKA TERHADAP SENSITIVITAS ETIKA

2011 ◽  
Author(s):  
Eko Arisaputra ◽  
Resti Yulistia Muslim
Keyword(s):  
Structural Equation ◽  
Sampling Technique ◽  
Equation Modeling ◽  
Professional Commitment ◽  
Ethical Culture ◽  
Ethical Sensitivity ◽  
Ethical Orientation ◽  
Organizational Ethical Culture ◽  
Convenience Sampling ◽  
Ethical Situation

This study aims to determine the influence of organizational ethical culture, professional commitment, and ethical orientation on ethical sensitivity. The sample in this study is BAWASDA in Padang. The sampling technique with convenience sampling method. The total of questionnaire distributed counted 120 and able to be used  105. The study use Structural Equation Modeling (SEM) with AMOS application version 16.0 to examine the structural relationship among variables that affect officer sensitivity to ethical situation. The results of this study indicated that: (1) the organizational ethical culture have a significant effect on idealism. (2) the organizational ethical culture have a significant effect on relativism. (3) professional commitment doesn’t significant effect on idealism. (4) professional commitment doesn’t significant effect on relativism. (5) idealism significant effect on ethical sensitivity. (6) relativism significant effect on ethical sensitivity. (7) organization ethical culture significant effect on ethical sensitivity and (8) professional commitment doesn’t significant effect on ethical sensitivity.

IPO Market Cycles: An Exploratory Investigation

2000 ◽  
Author(s):  
Michelle B. Lowry ◽  
G. William William Schwert
Keyword(s):  
Exploratory Investigation

Empathy as moderator of gender differences in Chinese insurance agents' business ethical sensitivity

2017 ◽  
Vol 45 (6) ◽  
pp. 1029-1042 ◽  
Author(s):  
Na Zhang ◽  
Jian Zhang ◽  
Jing Wang
Keyword(s):  
Gender Differences ◽  
Business Ethics ◽  
Research Field ◽  
Ethical Sensitivity ◽  
Men And Women ◽  
Insurance Agents ◽  
Factors Associated ◽  
Ethics Research ◽  
The Relationship ◽  
Insight Into

To expand the business ethics research field, and to increase society's understanding of Chinese insurance agents' business ethics, we investigated how gender differences are related to agents' business ethical sensitivity and whether or not these relationships are moderated by empathy. Through a regression analysis of the factors associated with the business ethical sensitivity of 417 Chinese insurance agents, we found that gender played an important role in affecting business ethical sensitivity, and empathy significantly affected business ethical sensitivity. Furthermore, empathy had a moderating effect on the relationship between gender and business ethical sensitivity. Both men and women with strong empathy scored high on business ethical sensitivity; however, men with strong empathy had higher levels of business ethical sensitivity than did women with little empathy. The findings add to the literature by providing insight into the mechanisms responsible for the benefits of empathy in increasing business ethical sensitivity.

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