New Product Evaluation: Electric Vehicles for Commercial Applications

1976 ◽  
Vol 40 (1) ◽  
pp. 74 ◽  
Author(s):  
George Hargreaves ◽  
John D. Claxton ◽  
Frederick H. Siller
Keyword(s):  
Electric Vehicles ◽  
New Product ◽  
Product Evaluation ◽  
Commercial Applications

New Product Evaluation: Electric Vehicles for Commercial Applications

1976 ◽  
Vol 40 (1) ◽  
pp. 74-77
Author(s):  
George Hargreaves ◽  
John D. Claxton ◽  
Frederick H. Siller
Keyword(s):  
Electric Vehicles ◽  
New Product ◽  
Product Evaluation ◽  
Commercial Applications

The Role of Imagination-Focused Visualization on New Product Evaluation

2009 ◽  
Vol 46 (1) ◽  
pp. 46-55 ◽  
Author(s):  
Min Zhao ◽  
Steve Hoeffler ◽  
Darren W. Dahl
Keyword(s):  
New Product ◽  
Product Evaluation

Innovation in the midst of Uncertainty: A Case Study of Mahindra Reva Electric Vehicles Private Limited

2017 ◽  
pp. 1-17
Author(s):  
Lakshmi Shankar Iyer ◽  
Goutam Dutta
Keyword(s):  
Electric Vehicles ◽  
Energy Efficient ◽  
Product Category ◽  
New Product ◽  
Marketing Strategies ◽  
Low Energy ◽  
Consumer Acceptance ◽  
Indian Market ◽  
Electric Car

The case deals with the unforeseen uncertainties faced by Reva, the first electric car of India, while entering the Indian market. The company was able to take up the challenge of making an energy efficient car. As a new product, Reva achieved operational success, developing an electric, low energy car. Its marketing strategies had limited consumer pull and had to be strengthened to gain consumer acceptance. The ecosystem worldwide is looking for support from governments on the concept and the infrastructure of this product category.

New Product Evaluation Using a Bayesian Dynamic Program

1981 ◽  
Vol 32 (3) ◽  
pp. 223-232
Author(s):  
Walter O. Rom ◽  
Frederick W. Winter
Keyword(s):  
New Product ◽  
Product Evaluation ◽  
Dynamic Program

Multiattribute Approaches for Product Concept Evaluation and Generation: A Critical Review

1979 ◽  
Vol 16 (2) ◽  
pp. 159-180 ◽  
Author(s):  
Allan D. Shocker ◽  
V. Srinivasan
Keyword(s):  
Customer Satisfaction ◽  
Critical Review ◽  
New Product ◽  
Product Evaluation ◽  
Concept Generation ◽  
Product Concept ◽  
Concept Evaluation

Multiattribute research in marketing seeks an understanding of the structure of customer decisions with respect to the market offerings of a firm and its competitors. Through such understanding the firm trys to evaluate and/or design its offerings for greater customer satisfaction and profitability. Recent applications of such research to new product evaluation and to concept generation are reviewed and critiqued, relevant methodologies are contrasted, and the import of this research thrust for management is assessed.

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