White Consumer Sales Response to Black Models

1974 ◽  
Vol 38 (2) ◽  
pp. 25 ◽  
Author(s):  
Ronald F. Bush ◽  
Robert F. Gwinner ◽  
Paul J. Solomon
Keyword(s):  
Sales Response ◽  
Black Models

White and Black Consumer Sales Response to Black Models

1976 ◽  
Vol 13 (4) ◽  
pp. 431 ◽  
Author(s):  
Paul J. Solomon ◽  
Ronald F. Bush ◽  
Joseph F. Hair
Keyword(s):  
Sales Response ◽  
Black Models ◽  
Black Consumer

White Consumer Sales Response to Black Models

1974 ◽  
Vol 38 (2) ◽  
pp. 25-29 ◽  
Author(s):  
Ronald F. Bush ◽  
Robert F. Gwinner ◽  
Paul J. Solomon
Keyword(s):  
Sales Response ◽  
Black Models

White and Black Consumer Sales Response to Black Models

1976 ◽  
Vol 13 (4) ◽  
pp. 431-434 ◽  
Author(s):  
Paul J. Solomon ◽  
Ronald F. Bush ◽  
Joseph F. Hair
Keyword(s):  
Consumer Response ◽  
Deep South ◽  
Promotional Material ◽  
Sales Response ◽  
Black Consumers ◽  
Black Models ◽  
Black Consumer

An experiment was conducted to examine consumer response to black models displayed in promotional material. The study extends prior research on the effects of black models by determining (1) the sales response of white consumers in the Deep South to black models and (2) the sales response of black consumers to black models.

Consumers’ Level of Prejudice and Response to Black Models in Advertisements

1979 ◽  
Vol 16 (3) ◽  
pp. 341-345 ◽  
Author(s):  
Ronald F. Bush ◽  
Joseph F. Hair ◽  
Paul J. Solomon
Keyword(s):  
Factorial Experiment ◽  
General Body ◽  
Research Findings ◽  
Black Models

The authors report the results of a 2 × 3 factorial experiment which measures high and low prejudice white consumers’ evaluations of ads for which models’ race is manipulated. The study disconfirms the results of a previous study which differ substantially from those of the general body of literature on the effects of black models. The response of consumers to black models is found to be consistent with previous research findings.

Sales – Response Model in Marketing Revisited in the Times of Uncertainty and Global Turmoil

2020 ◽  
Vol 0 (0) ◽  
Author(s):  
Debasish Roy
Keyword(s):  
Three Dimensional ◽  
Economic Recession ◽  
Cash Flows ◽  
Business Environment ◽  
Financial Behavior ◽  
Response Model ◽  
Three Dimensional Model ◽  
Marketing Performance ◽  
Sales Response ◽  
Performance And Evaluation

AbstractThe marketing performance models, regardless of their nature and applications, should ultimately lead to creation of cash flows efficiently. This common objective emphasizes on a basic proposition: the output (dependent) variable must be intrinsically correlated to the financial behavior of the firm at the micro level. The four criteria for marketing performance and evaluation are Financial relevance, Actionable, Stable behavior, and Reliable long-term guidance respectively. By using those four criteria as the cornerstone, the Core Sales – Response Model was formulated under the Process perspective (the marketing procedure which helps to generate cash flows along with other antecedents of financial performance). This research paper is aimed at restructuring the fundamental Sales – Response model with the dependent variable Sales and three independent variables, namely, Marketing Support, Firm – controlled factors, and Uncontrolled factors in view of uncertainties related to global turmoil and widespread economic recession into a three – dimensional model by dropping ‘Marketing Support’ to fit the foundation of mathematical chaos theory and try to test its impact in the real world scenario by two ways: first, whether it can accurately define the current nature of functioning of a business firm under chaotic business environment, and second, given the condition of chaos; if the firm fails to prove its stability, what actions should be taken to stabilize its position in the feasible space. In order to serve the purposes, the manufacturing giant Apple, Inc. ® has been considered as the sample firm for the time – series study of 10 years (2009–2018).

scholarly journals Price Promotions and Popular Events

2018 ◽  
Vol 83 (1) ◽  
pp. 73-88 ◽  
Author(s):  
Wiebke I.Y. Keller ◽  
Barbara Deleersnyder ◽  
Karen Gedenk
Keyword(s):  
The Netherlands ◽  
Price Promotion ◽  
Price Promotions ◽  
Packaged Goods ◽  
Consumer Packaged Goods ◽  
Timing Decisions ◽  
Sales Response ◽  
Event Times

Managers often use popular events, such as the Olympics, to advertise their brands more heavily. Can manufacturers and retailers capitalize on these events to enhance the response to their price promotions? This study empirically examines whether the sales response to price promotions is stronger or weaker around events than at nonevent times, and what factors drive this relative promotion response. Studying 242 brands from 30 consumer packaged goods categories in the Netherlands over more than four years, the authors find that a price promotion offered around a popular event often generates a stronger sales response than the same promotion at nonevent times, with a price promotion elasticity that is 9.3% larger, on average, during events. Still, the variance in relative promotion response across brands and events is high, and the authors identify several drivers that managers should consider before shifting promotions toward event times. Currently, managers often do not take these drivers into account. This study provides guidelines to improve promotional timing decisions in relation to popular events.

A Dynamic Model of Product Quality and Pricing Decisions on Sales Response

1993 ◽  
Vol 24 (5) ◽  
pp. 893-908 ◽  
Author(s):  
Ram Narasimhan ◽  
Soumen Ghosh ◽  
David Mendez
Keyword(s):  
Product Quality ◽  
Dynamic Model ◽  
Pricing Decisions ◽  
Sales Response
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