The Comparative Price Advertising Controversy: Consumer Perceptions of Catalog Showroom Reference Prices

1979 ◽  
Vol 43 (3) ◽  
pp. 85 ◽  
Author(s):  
Murphy A. Sewall ◽  
Michael H. Goldstein
Keyword(s):  
Consumer Perceptions ◽  
Reference Prices ◽  
Price Advertising

The Comparative Price Advertising Controversy: Consumer Perceptions of Catalog Showroom Reference Prices

1979 ◽  
Vol 43 (3) ◽  
pp. 85-92 ◽  
Author(s):  
Murphy A. Sewall ◽  
Michael H. Goldstein
Keyword(s):  
Consumer Perceptions ◽  
Reference Prices ◽  
Price Advertising

The emergence of the latest form of aggressive, low price retailer— the catalog showroom merchandiser—has ignited a controversy over comparative price advertising. This paper considers that problem within the context of existing literature and presents results of a survey of catalog showroom customers.

The Effect of Plausible and Exaggerated Reference Prices on Consumer Perceptions and Price Search

1988 ◽  
Vol 15 (1) ◽  
pp. 95 ◽  
Author(s):  
Joel E. Urbany ◽  
William O. Bearden ◽  
Dan C. Weilbaker
Keyword(s):  
Consumer Perceptions ◽  
Price Search ◽  
Reference Prices

Consumer Perceptions of Comparative Price Advertisements

1981 ◽  
Vol 18 (4) ◽  
pp. 416-427 ◽  
Author(s):  
Albert J. Della Bitta ◽  
Kent B. Monroe ◽  
John M. Mcginnis
Keyword(s):  
Public Policy ◽  
Consumer Perceptions ◽  
Research Questions ◽  
Price Advertising ◽  
Behavioral Perspective

The authors analyze the issue of comparative price advertising from a behavioral perspective. Because public policy recognizes that comparative pricing may lead to consumer misperceptions, the authors review the regulatory setting and pose several research questions that need to be addressed. A complex experiment and replication examining some of these questions is reported.

Effectiveness of monetary discounts: comparing quantity scarcity and time restriction

2019 ◽  
Vol 36 (7) ◽  
pp. 901-910 ◽  
Author(s):  
Subhash Jha ◽  
Sujay Dutta ◽  
Ahmet Koksal
Keyword(s):  
Design Methodology ◽  
Consumer Perceptions ◽  
Relative Efficacy ◽  
Content Type ◽  
Reference Prices ◽  
The Us ◽  
Market Sample ◽  
Time Restriction ◽  
Practical Implications

Purpose This study aims to examine whether adding a quantity scarcity message to a monetary discount helps to improve consumers’ offer-related perceptions and intentions, and how the effectiveness of that message compares with adding time restriction to the offer. Design/methodology/approach Two experiments, where participants evaluated retail ads and responded to relevant measures, were conducted in two country markets. Findings Adding either a quantity scarcity message or time restriction to a monetary discount increases the potency of a retail offer. Further, when an offer ad emphasizes product and price-related cues in a balanced manner, time restriction results in more favorable consumer perceptions than scarcity. However, this difference in the messages’ efficacy disappears when the offer strongly emphasizes price-related cues. Research limitations/implications The US market sample is more homogeneous than the Indian one. Discounts were presented in terms of advertised reference prices; further research with other discount formats is desirable. Practical implications Understanding the relative efficacy of quantity scarcity message and time restriction in discounted retail offers can give managers flexibility in the use of these tools. Originality/value This paper addresses scholars’ call for theory-grounded research that provides guidance to retailers on the use of sales promotional tools.

The Ironic Effect of Excuses on Consumer Perceptions

2013 ◽  
Author(s):  
Elise Chandon Ince ◽  
Nora Moran ◽  
Rajesh Bagchi
Keyword(s):  
Consumer Perceptions

The influence of number of scale units on consumer perceptions and preferences

2011 ◽  
Author(s):  
Mario Pandelaere ◽  
Barbara Briers ◽  
Christophe Lembregts
Keyword(s):  
Consumer Perceptions

1033 REDUCING NITROGEN FERTILIZER APPLICATIONS BY BALANCING THE NITROGEN SULFUR RATIO

HortScience ◽  
1994 ◽  
Vol 29 (5) ◽  
pp. 576d-576
Author(s):  
Ellen T. Paparozzi
Keyword(s):  
Groundwater Contamination ◽  
Nitrogen Fertilizer ◽  
Nutrient Balance ◽  
Ornamental Plants ◽  
Consumer Perceptions ◽  
Consumer Acceptance ◽  
Statistical Techniques ◽  
Physiological Processes ◽  
The Impact ◽  
Future Plans

Fertilizer particularly nitrogen is part of the concern about groundwater contamination. Many floricultural and ornamental plants do not need the high rates of nitrogen that are typically recommended. However, whenever one alters the quantity of a given nutrient the overall nutrient balance, as well as other physiological processes, changes. A brief overview of our research on poinsettias, roses, and chrysanthemums will be presented. Suggested ratios, critical S levels and nutrient problems associated with incorrect balances will be shared. Limitations due to statistical methods and the impact nutrient balance has on certain plant processes such as flowering and coloring and thus, consumer acceptance will be summarized. Future plans in this area may focus on the need for new statistical techniques, nutrient acquisition by roots and consumer perceptions of plant quality.

Price Advertising by Multiple Channel Members

2011 ◽  
Author(s):  
Linli Xu ◽  
Kenneth C. Wilbur ◽  
Sivaramakrishnan Siddarth ◽  
Jorge M. Silva-Risso
Keyword(s):  
Multiple Channel ◽  
Price Advertising
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