Shopping Goods, Shopping Centers, and Selling Strategies

1967 ◽  
Vol 31 (4) ◽  
pp. 32 ◽  
Author(s):  
William P. Dommermuth ◽  
Edward W. Cundiff
Keyword(s):  
Shopping Centers ◽  
Selling Strategies

Shopping Goods, Shopping Centers, and Selling Strategies

1967 ◽  
Vol 31 (4) ◽  
pp. 32-36 ◽  
Author(s):  
William P. Dommermuth ◽  
Edward W. Cundiff
Keyword(s):  
Cognitive Dissonance ◽  
Consumer Goods ◽  
Shopping Behavior ◽  
Future Trends ◽  
Shopping Centers ◽  
Preceding Article ◽  
Selling Strategies ◽  
Buying Decisions

The preceding article defines convenience, shopping, and specialty goods in light of Festinger's theory of cognitive dissonance. In contrast, this article reports shopping behavior research which puts the classification of consumer goods in yet another perspective. The authors specifically question whether customers want to search in several stores before making buying decisions for certain types of merchandise. The answer to this question may hold important implications for future trends in channel policies, store locations, and retailing techniques.

Evaluation Of The Functional Of Space-Planning Arrangement Of A Building

2019 ◽  
pp. 4-9
Keyword(s):  
Numerical Simulation ◽  
Life Cycle ◽  
Initial Data ◽  
Objective Assessment ◽  
Objective Evaluation ◽  
Point Of View ◽  
Shopping Centers ◽  
Space Planning ◽  
Planning Decisions ◽  
The Cost

The article focuses on the problem of the lack of objective evaluation of space-planning arrangement of buildings as a creative approach of the architect to the performing of functional tasks by the object. It is proposed to create a methodology for assessing the functional of space-planning solutions of buildings on the basis of numerical simulation of functional processes using the theory of human flows. There is a description of the prospects of using this method, which makes it possible to increase the coefficient of compactness, materials and works saving, more efficient use of space, reduce the cost of the life cycle of the building, save human forces and time to implement the functional of the building. The necessary initial data for modeling on the example of shopping and shopping-entertainment centers are considered. There are three main tasks for algorithmization of the functional of shopping centers. The conclusion is made about necessity of development of a method for objective assessment of buildings from the point of view of ergonomics of space-planning decisions based on the study of human behavior in buildings of different purposes.

Role of Brand experience in Fashion brands

2019 ◽  
Vol 118 (1) ◽  
pp. 57-64
Author(s):  
G. Aiswarya ◽  
Dr. Jayasree Krishnan
Keyword(s):  
Factor Analysis ◽  
Purchase Intention ◽  
Great Influence ◽  
Brand Experience ◽  
Brand Preference ◽  
Mediating Role ◽  
Confirmatory Factor ◽  
Selling Strategies ◽  
The Impact

Traditionally the products were pushed into the hands of customers by production and selling strategies; then the marketing strategy evolved which gained momentum by understanding the customer needs and developing products satisfying those needs. This strategy is most prevalent and what should be done to stand up in this most competitive scenario? The answer to this key question is to create an experience. The customers now also seek good experiences than other benefits. Brand experience has gained more attention, especially fashion brands. Previous studies demonstrate the role of the brand experience in brand equity and other consumer behavior constructs. But very little is known about the impact of brand experiences on fashion brands. The aim of this study is to develop a model which makes our understanding better about the role of Brand preference and Brand experience and its influence on purchase intention of the brand. An initial exploratory study is conducted using a focus group to generate items for the study. The items, thus generated are prepared in the form of a questionnaire and samples were collected.  Exploratory factor analysis is conducted and the reliability of the constructs is determined. These constructs are loaded onto AMOS to perform Confirmatory factor analysis. The results confirmed the scales used. We also noticed that Brand preference has a great influence on the Brand experience. Thereby the finding supports the role of the brand experience which tends to have a mediating role in influencing the purchase intention.

PENGARUH AESTHETIC, ESCAPE, EXPLORATION DAN CONVENIENCE TERHADAP MALL SHOPPING BEHAVIOR DI ERA TREN BERBELANJA ONLINE

2019 ◽  
Vol 14 (2) ◽  
Author(s):  
Novita Novita
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Customer Loyalty ◽  
Online Shopping ◽  
Shopping Behavior ◽  
Shopping Centers ◽  
Consumer Market ◽  
Online Purchases ◽  
One Stop

Traditionally, mall developers have tried to attract consumers through store diversity and availability of products in one place (one-stop shopping concept). But now, consumer market is more segmented. To obtain customer loyalty, mall must be able to attract unique motives and experiential needs, not just offering a shopping place that provides complete items at attractive prices. This paper aims to answer a major challenges in the success of the mall to attract visitors on the online shopping trends. Data were collected using questionnaires to mall visitors in Jakarta. A sample of 380 was analyzed using Multiple Linear Regression. This study suggests that physical shopping centers must be create a new atmosphere to attract different segments. hopping malls must provide different concepts and create new experiences that consumers can’t get in online purchases. Keywords : aesthetic, exploration, escape, convenience, mall shopping behavior.

Optimal Competition and Allocation of Space in Shopping Centers

1998 ◽  
Vol 16 (1) ◽  
pp. 113-126 ◽  
Author(s):  
Thomas Miceli ◽  
C Sirmans ◽  
Denise Stake
Keyword(s):  
Shopping Centers

Replication of Sujan's Attributional Analysis of Salespeople's Motivation to Work Smarter versus Harder

1994 ◽  
Vol 75 (2) ◽  
pp. 987-992 ◽  
Author(s):  
Harry A. Harmon ◽  
Gene Brown ◽  
Kevin L. Hammond
Keyword(s):  
Factor Analysis ◽  
Survey Research ◽  
Attributional Style ◽  
Theoretical Models ◽  
Sales Manager ◽  
Sales Managers ◽  
Mail Questionnaire ◽  
Manufacturing Organizations ◽  
Selling Strategies ◽  
Selling Effort

Several theoretical models are available to explain salespersons' performance. This research examined the model developed in 1986 by Sujan on failed sales effort and the effect of motivation on selling effort and strategy. The research reported here attempted to replicate the Sujan conclusions by examining the construct of failed sales effort from the sales manager's perspective. That is, if a salesperson is unsuccessful in obtaining an order, to what does the sales manager attribute the failure? The sales manager may believe the subordinate failed because of poor or ineffective selling strategies or possibly because the salesperson did not put forth enough effort. The survey research used a mail questionnaire with a sample of 158 sales managers employed by manufacturing organizations. Each sales manager considered the “average” salesperson and rated the extent the described behavior contributed to the failed effort. A factor analysis confirmed the factor loadings and assessed the reliability. The results indicate, in some cases, that sales managers perceive a different attributional style and motivation relationship for failed sales than do salespeople.

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