This chapter explores the role of women in late twentieth and twenty-first century Japan and explores how young women look at marriage and the family. Young women, often the focus of the Japanese media, are refusing to get married or have children in larger and larger numbers. This refusal is cataloged in a number of humorous books and essays by female cultural critics such as Sakai Junko, famous for her book Howl of a Loser Dog, Kusunoki Potosu who comes from the field of organic farming, and Haishi Kaori, a journalist. Using all the same demographic data, they make the case that fewer children are better for women and for Japan as a whole.