Influence of sensory experiences on tourists' emotions, destination memories, and loyalty

2021 ◽  
Vol 49 (4) ◽  
pp. 1-13
Author(s):  
Feifei Yang ◽  
Anmin Huang ◽  
Jie Huang

We examined the influence of tourists' sensory experiences on their destination loyalty, and the mediating effects of tourists' emotions and memories of their experience. Data were collected using a self-report survey from 304 tourists visiting Wuyi Mountain, a natural and cultural World Heritage Site in China. We found positive impacts of sensory experiences on emotions, memories, and loyalty; of emotions on memories and loyalty; and of experience memories on loyalty. Further, sensory experiences increased tourists' loyalty by positively influencing their memories, and sensory experiences positively affected tourists' memories by arousing their emotions, thereby affecting their loyalty. Our findings provide a deeper understanding of the internal mechanism of stimulating sensory experiences for enhancing tourist loyalty. Avenues for engaging tourists should address the effect of sensory experiences on emotions and destination memories.

2021 ◽  
Author(s):  
Vithaya Arporn ◽  

This paper studied the management of three World Heritage sites in 3 countries of Southeast Asia : Malaysia, Laos, and Thailand. The results of this research show that a decentralized form of government in Southeast Asia provides opportunities for local communities to develop better participation in the World Heritage site management than the centralized forms of government. For local communities to contribute to the World Heritage philosophy, it is necessary to improve both the conceptual and practical aspects of the World Heritage Committee, Advisory organizations, and State Parties. They have to learn lessons and agree to work closely together. บทความนี้เลือกศึกษาการจัดการแหล่งมรดกโลกจำานวน 3 แหล่งในประเทศมาเลเซีย ลาว และไทย โดยใช้วิธีการ สำารวจเอกสาร ผลการศึกษาพบว่า รูปแบบของรัฐในเอเชียตะวันออกเฉียงใต้ที่กระจายอำานาจจะเปิดโอกาสให้ ชุมชนท้องถิ่นสามารถพัฒนาการมีส่วนร่วมในการจัดการแหล่งมรดกโลกได้ดีกว่ารูปแบบรัฐที่รวบอำานาจ การที่จะ ให้ชุมชนท้องถิ่นมีส่วนร่วมตามปรัชญาของมรดกโลกจึงจะต้องปรับปรุงทั้งในส่วนของกรอบคิดและการปฏิบัติทั้งใน ส่วนของคณะกรรมการมรดกโลก องค์กรที่ปรึกษา และรัฐภาคี โดยต้องสรุปบทเรียนและยอมรับร่วมกันอย่างใกล้ ชิด


2016 ◽  
Vol 41 (2) ◽  
pp. 180-210 ◽  
Author(s):  
LuJun Su ◽  
Maxwell K. Hsu ◽  
Scott Swanson

This study focuses on domestic tourists at a World Heritage Site located in China and investigates the relationship of three important visitor perceptions (i.e., service fairness, destination image, and service quality) with tourism destination loyalty (i.e., positive word-of-mouth referrals and revisit intentions) through overall destination satisfaction and trust toward destination service providers. The structural equation modeling findings generally support the conceptual model and indicate that service fairness and service quality have a significant and positive impact on overall destination satisfaction and trust toward destination service providers, while destination image has a significant effect on overall destination satisfaction but not on trust toward destination service providers. In addition, the investigated perceptions-loyalty relationships are found to be mediated by overall destination satisfaction, but not necessarily by trust toward destination service providers. The paper includes discussions of the theoretical and managerial implications of the findings.


2021 ◽  
Vol 16 (1) ◽  
pp. 75-99
Author(s):  
Krupa Rajangam

In this article, I explore the complex trajectory of two bridges that were proposed for construction across the River Tungabhadra in the early 1990s at locations that now fall within the boundary of Hampi, a UNESCO Cultural World Heritage Site (WHS) in India. The proposed bridges were considered improper forms of infrastructure development in the visual context of a WHS, and the site was placed on the World Heritage in Danger List in the late 1990s. Popular media framed the controversy as a ‘classic clash’ between heritage and development where conservation goals and developmental needs opposed one another. Heritage experts, agencies, and activists read the crisis as one of ‘heritage or development’, normatively typecasting residents north of the river as ‘uneducated, ignorant locals’ wanting development at the cost of heritage. However, drawing on ethnographic fieldwork and archival material covering nearly three decades, I demonstrate that residents wanted the bridges not as physical infrastructure towards some obscure development goals, but as the means to link their overlooked contributions to the founding of the Vijayanagara Empire, the capital region and its contemporary remaking as a WHS. In this instance, the binary opposition lay in the ‘expert gaze’, not in local discourses. It was experts, rather than ‘local people’, who saw conservation and development as inherently opposed to each other. I explicate how various views on what constitutes heritage and development intersect with each other and suggest that dissonance need not be the inevitable result but may be built into the gaze of expertise.


2020 ◽  
Vol 15 (1) ◽  
pp. 17-31
Author(s):  
Sonali Tirath Gaikwad ◽  
Rajesh Ragde ◽  
Madhuri Sawant

The willingness of Tourists to revisit a destination is strongly influenced by tourist satisfaction which plays a vital role in improving destination loyalty. The present research aims to study destination loyalty of the tourists based on their satisfaction at the world heritage site of Ellora caves in India.The sampling group of the study consisted of 60 tourists who visited Ellora Caves in July 2019. Pearson correlation analysis was applied for data analysis. The study concluded that there was a positive and strong affiliation between tourist satisfaction and destination loyalty. Constructive suggestions like adherence of strict rules & regulations and quality training programmes for service providers were given to improve tourist’s delight at Ellora Caves. The suggestions given are applicable for destination planners, and tourism authorities for future revisits.


2018 ◽  
Vol 16 (5) ◽  
Author(s):  
Rohayah Che Amat

This research presents the value of historic urban landscape (HUL) elements in influencing the character of George Town UNESCO World Heritage Site (WHS), Penang, Malaysia. The values were perceived by the local community of different social-cultural groups that occupied the study area. The historic urban landscape elements constitute towards the protection of its townscape. The identification of the heritage elements influenced by the community interaction with their environment. This study also helps to define the character of a place, as well as reflecting its historical significance. The study adopted four techniques to gather both qualitative and quantitative data, including questionnaire survey, in-depth interview, visual survey and content analysis. In general, the local community has the capability in valuing the historic urban landscape values. The outcomes of their perceptions became the statement of the historic urban landscape values, which are expected to lead to the development of the areas. The community evaluation and perception can be expanded in implementing any development of the historic urban area by the authority.


Sign in / Sign up

Export Citation Format

Share Document