scholarly journals Tourist Satisfaction and Destination Loyalty: A Case study of the World Heritage Site of Ellora Caves

2020 ◽  
Vol 15 (1) ◽  
pp. 17-31
Author(s):  
Sonali Tirath Gaikwad ◽  
Rajesh Ragde ◽  
Madhuri Sawant
Keyword(s):  
Service Providers ◽  
Pearson Correlation ◽  
World Heritage ◽  
Vital Role ◽  
World Heritage Site ◽  
Destination Loyalty ◽  
Tourist Satisfaction ◽  
Heritage Site ◽  
The World ◽  
Training Programmes

The willingness of Tourists to revisit a destination is strongly influenced by tourist satisfaction which plays a vital role in improving destination loyalty. The present research aims to study destination loyalty of the tourists based on their satisfaction at the world heritage site of Ellora caves in India.The sampling group of the study consisted of 60 tourists who visited Ellora Caves in July 2019. Pearson correlation analysis was applied for data analysis. The study concluded that there was a positive and strong affiliation between tourist satisfaction and destination loyalty. Constructive suggestions like adherence of strict rules & regulations and quality training programmes for service providers were given to improve tourist’s delight at Ellora Caves. The suggestions given are applicable for destination planners, and tourism authorities for future revisits.

The Effect of Tourist Relationship Perception on Destination Loyalty at a World Heritage Site in China

2016 ◽  
Vol 41 (2) ◽  
pp. 180-210 ◽  
Author(s):  
LuJun Su ◽  
Maxwell K. Hsu ◽  
Scott Swanson
Keyword(s):  
Service Quality ◽  
Service Providers ◽  
Positive Impact ◽  
World Heritage ◽  
World Heritage Site ◽  
Destination Image ◽  
Equation Modeling ◽  
Destination Loyalty ◽  
Heritage Site ◽  
Service Fairness

This study focuses on domestic tourists at a World Heritage Site located in China and investigates the relationship of three important visitor perceptions (i.e., service fairness, destination image, and service quality) with tourism destination loyalty (i.e., positive word-of-mouth referrals and revisit intentions) through overall destination satisfaction and trust toward destination service providers. The structural equation modeling findings generally support the conceptual model and indicate that service fairness and service quality have a significant and positive impact on overall destination satisfaction and trust toward destination service providers, while destination image has a significant effect on overall destination satisfaction but not on trust toward destination service providers. In addition, the investigated perceptions-loyalty relationships are found to be mediated by overall destination satisfaction, but not necessarily by trust toward destination service providers. The paper includes discussions of the theoretical and managerial implications of the findings.

scholarly journals TO MEASURE SATISFACTION OF TOURISTS VISITING THE WORLD HERITAGE SITE OF AJANTA CAVES

2020 ◽  
Vol 8 (11) ◽  
pp. 137-147
Author(s):  
Sonali Tirath Gaikwad ◽  
Keyword(s):  
World Heritage ◽  
Tourism Industry ◽  
Marketing Strategies ◽  
World Heritage Site ◽  
Primary Data ◽  
Scenic Beauty ◽  
Tourist Satisfaction ◽  
Heritage Site ◽  
Significant Difference ◽  
The World

To create effective marketing strategies for Heritage Destination in the tourism industry, an in depth knowledge of tourists is crucial. The aim of this study is to measure tourist satisfaction of the highly trafficked destination of the World Heritage Site of Ajanta Caves in Aurangabad (Maharashtra, India). Primary data was collected from 100 tourists (foreign & domestic tourists) visited Ajanta caves in the month of January 2020 using questionnaire. Data Analysis was done by using independent sample t-test and descriptive statistics. The findings of the study suggested that tourists were strongly satisfied with the appealing monument, facilities at the monument, scenic beauty of Ajanta caves and conservation of the monument. On the contrary tourists were let down with the accessibility & connectivity. It was also observed that there is no significant difference between satisfaction of foreign tourists and domestic tourists. Further researcher has come up with the suggestions for the destination planners and promoters to improve tourists footfall at the destination.

scholarly journals Balung Buto dalam Persepsi Masyarakat Sangiran: Antara Mitos dan Fakta

KALPATARU ◽  
2015 ◽  
Vol 24 (1) ◽  
pp. 61
Author(s):  
Retno Handini
Keyword(s):  
World Heritage ◽  
World Heritage Site ◽  
Agricultural Fields ◽  
Young Generation ◽  
Heritage Site ◽  
The People ◽  
The World ◽  
Way Of Thinking ◽  
The Way

Abstrak. Tulisan ini merupakan kajian tentang “balung buto”, sebuah mitos atau kepercayaan masyarakat yang menghuni wilayah penemuan fosil-fosil purba di Jawa. Penelitian ini difokuskan di Situs Sangiran sebagai Situs Warisan Dunia untuk memahami pola pikir dan persepsi masyarakat penghuni situs dalam memandang keberadaan fosil yang banyak ditemukan di sekitar lahan tegalan atau pekarangan mereka. Metode yang digunakan adalah wawancara mendalam pada masyarakat yang  tinggal di Sangiran. Hasil penelitian menunjukkan walaupun saat ini sudah semakin ditinggalkan dan tidak lagi diturunkan pada generasi muda, namun mitos “balung buto” masih mempengaruhi pola pikir dan perilaku kalangan tertentu yang mempercayainya. Hal tersebut secara langsung ataupun tidak berdampak pada pencarian fosil dan pelestarian situs.Abstract. This article is a study on ‘balung buto’ (which means giant’s bone), a myth or belief shared by the communities that live in areas where prehistoric fossils are found in Java. The study is focused at the World Heritage Site of Sangiran to understand the way of thinking and perception of the inhabitants around the site in viewing the existence of fossils, which are found in abundance on their agricultural fields or house yards. The method used here is insightful interview with the people who live at Sangiran. The study reveals that although believed by less and less people and no longer inherited to the young generation, there are some people who still believe the myth. To them the myth of ‘balung buto’ still influences their pattern of thoughts and behaviour so that directly or indirectly it has impacts on fossil-collecting behaviour and site preservation. 

Sign in / Sign up

Export Citation Format

Share Document