scholarly journals A Tactical Framework for Market Penetration with a Multidimensional Organization

2018 ◽  
Vol 4 (1) ◽  
pp. 1 ◽  
Author(s):  
Joel D. Bigley
Keyword(s):  
Multinational Enterprises ◽  
Organization Design ◽  
Critical Element ◽  
Market Penetration ◽  
Dynamic Nature ◽  
Strategic Posture ◽  
Cross Border ◽  
Almost Everywhere ◽  
The World

<p><em>A critical element to the growth opportunities in existing markets and new markets in neighboring sectors is penetration strategies. An entrepreneurial business that is interested in leveraging synergies to grow profitability must understand the dynamic nature of the market so that a suitable strategic posture can be taken. This strategy could be driven by tactical and deliberate action, or another exogenous force. The opportunities are there in many sectors and customers of multinational enterprises (MNE’s) exist almost everywhere. Cross border B2C e-commerce is expected to double by 2022 according to Forrester Research. So, how do MNE’s efficiently penetrate within segments and across geographic markets? Scaling opportunities exist across a multidimensional design (MDD) and the synergy opportunities between sites. This article describes methods and capabilities of market penetration ideally suited for an MDD. These themes emerged in the data when MDD leaders were asked about the roles of each function. In this case study an MNE utilized a multidimensional organization design to reach customers in many parts of the world. The author presents findings from this case and ultimately extracts ten propositions to guide client penetration strategy. Absent these measures, risk of revenue loss is enhanced significantly.</em></p>

scholarly journals Scaling a Multi-dimensional Organization Horizontally

2020 ◽  
Vol 8 (5) ◽  
pp. 316-334
Author(s):  
Joel Bigley
Keyword(s):  
Support Function ◽  
Multinational Enterprises ◽  
Economies Of Scale ◽  
Organization Design ◽  
Cross Border ◽  
Almost Everywhere ◽  
The World ◽  
Product Portfolios

Customers of multinational enterprises (MNEs) exist almost everywhere. Cross border B2C e-commerce is expected to double by 2022 according to Forrester Research. How do MNE’s efficiently leverage their product portfolios across geographic markets? This is called horizontalization. Synergies exist in terms of resources needed in these products due to relatedness between them. Economies of scale can be exploited to reduce costs of needed resources. In this case study an MNE utilized a multidimensional organization design to reach customers in many parts of the world. The author presents findings from this case and ultimately extracts nineteen propositions to guide support function synergies. Absent these measures, risk of revenue loss is enhanced significantly.  

scholarly journals “Could You, Would You, Should You?” Regulating Cross-Border Travel Through COVID-19 Soft Law in Finland

2021 ◽  
Vol 12 (1) ◽  
pp. 26-44
Author(s):  
Emilia KORKEA-AHO ◽  
Martin SCHEININ
Keyword(s):  
Fundamental Rights ◽  
Soft Law ◽  
Local Authorities ◽  
Governmental Policy ◽  
Cross Border ◽  
The World ◽  
Policy Measures ◽  
Guidelines And Recommendations ◽  
Law Making

In the coronavirus pandemic that has swept the world, the Finnish Government, like many of its peers, has issued policy measures to combat the virus. Many of these measures have been implemented in law, including measures taken under the Emergency Powers Act, or by ministries and regional and local authorities exercising their legal powers. However, some governmental policy measures have been implemented using non-binding guidelines and recommendations. Using border travel recommendations as a case study, this article critically evaluates governmental soft law-making. The debacle over the use of soft law to fight the pandemic in Finland revealed fundamental misunderstandings about the processes and circumstances under which instruments conceived as soft law can be issued, as well as a lack of attention to their effects from a fundamental rights perspective.

scholarly journals Knowledge guardianship, custodianship and ethics: a Melanesian perspective

2020 ◽  
Author(s):  
Kabini Sanga ◽  
Martyn Reynolds
Keyword(s):  
Solomon Islands ◽  
World Knowledge ◽  
Knowledge Communities ◽  
Dynamic Nature ◽  
Binary Approach ◽  
The Pacific ◽  
The World ◽  
Knowledge Area ◽  
Secret Knowledge

© The Author(s) 2020. Across the world, knowledge communities categorise and attach conditions of guardianship to different kinds of knowledge. For private or secret knowledge, those responsible for its care have obligations for arranging and restricting transmission to ensure community survival. While an insider/outsider positionality is often used to navigate this knowledge area, a binary approach is unhelpful. Taking a more relational reading of positionality, we support a dynamic understanding of the transmission of restricted knowledge, using relevant principles of guardianship or custodianship. Based on a Melanesian Solomon Islands tribe, the study sketches a set of principles and shows how they operate in practice. Our intents are to honour the contribution that Melanesian thought makes to rethinking research dichotomies regarding secret knowledge, that readers appreciate the dynamic nature of knowledge guardianship, and that this case study enhances the discussion on ethical entitlement to, or restriction of, Indigenous knowledge in the Pacific region and beyond.

scholarly journals An intelligent cross-border transaction system based on consortium blockchain: A case study in Shenzhen, China

PLoS ONE ◽  
2021 ◽  
Vol 16 (6) ◽  
pp. e0252489
Author(s):  
Zhengtang Fu ◽  
Peiwu Dong ◽  
Siyao Li ◽  
Yanbing Ju
Keyword(s):  
Numerical Experiments ◽  
Critical Issue ◽  
Allocation System ◽  
Cross Border ◽  
Blockchain Technology ◽  
Profit Allocation ◽  
Smart Contract ◽  
The World ◽  
New Framework

Cross-border transactions have been more and more popular around the world. However, the current cross-border transactions still have risks and challenges, e.g., differences in regulation policies and unbalanced profits of banks. To address this critical issue, we construct a new framework for the transaction system with the support of blockchain technology. In this paper, we propose a new consortium blockchain system, namely asymmetric consortium blockchain (ACB), to ensure the implementation of cross-border transactions. Different from traditional consortium blockchain, the new blockchain system could support the supernode to regulate all the transactions timely. Furthermore, the new smart contract is designed to lower the opportunity loss for each node and make the profits allocation system fairer. In the end, the numerical experiments were carried out based on the transactions of Shenzhen and Hong Kong. The results show that the proposed ACB system is efficient to make the profit allocation fairer for the participants and keep intelligent for the new cross-border transaction system.

scholarly journals Knowledge guardianship, custodianship and ethics: a Melanesian perspective

2020 ◽  
Author(s):  
Kabini Sanga ◽  
Martyn Reynolds
Keyword(s):  
Solomon Islands ◽  
World Knowledge ◽  
Knowledge Communities ◽  
Dynamic Nature ◽  
Binary Approach ◽  
The Pacific ◽  
The World ◽  
Knowledge Area ◽  
Secret Knowledge

© The Author(s) 2020. Across the world, knowledge communities categorise and attach conditions of guardianship to different kinds of knowledge. For private or secret knowledge, those responsible for its care have obligations for arranging and restricting transmission to ensure community survival. While an insider/outsider positionality is often used to navigate this knowledge area, a binary approach is unhelpful. Taking a more relational reading of positionality, we support a dynamic understanding of the transmission of restricted knowledge, using relevant principles of guardianship or custodianship. Based on a Melanesian Solomon Islands tribe, the study sketches a set of principles and shows how they operate in practice. Our intents are to honour the contribution that Melanesian thought makes to rethinking research dichotomies regarding secret knowledge, that readers appreciate the dynamic nature of knowledge guardianship, and that this case study enhances the discussion on ethical entitlement to, or restriction of, Indigenous knowledge in the Pacific region and beyond.

Cross-border Shopping Tourism: A Switzerland-Germany Case Study

2019 ◽  
Vol 9 (1) ◽  
pp. 3-17
Author(s):  
Doug Ramsey ◽  
Tatanja Thimm ◽  
Leonie Hehn
Keyword(s):  
Relevant Literature ◽  
Border Region ◽  
Tourism Research ◽  
Cross Border ◽  
Intercept Survey ◽  
Key Informant ◽  
The World ◽  
Two Cities ◽  
Emerging Issues

AbstractBorder issues continue to be of interest in tourism literature, most significantly that which focusses on cross-border shopping (e.g., currency values, taxation, security). Borders as destinations are recognized in this area but the notion of shopping as a destination is perhaps less acknowledged. Following a review of the relevant literature, including the presentation of a table summarizing key areas of cross-border tourism research around the world, this paper presents a unique example of a border region with two-way traffic for cross-border shopping tourism: the border between Germany and Switzerland. The particular case is where two cities meet at the border: Konstanz, Germany and Kreuzlingen, Switzerland. An intercept survey and key informant interviews were conducted in both communities in the spring of 2015. The results indicate high levels of traffic for various products and services. And while residents are generally satisfied with cross-border shopping in their communities, there are emerging issues related to volume and, in particular, too many in Konstanz and not enough in Kreuzlingen. The paper concludes with a discussion that includes the development of a model cross-border shopping tourism that recognizes the multiple layers in space and destination. The paper concludes with a proposal to further investigate the particular issues related to the volume on both sides of borders where cross-border shopping is the destination.

scholarly journals European and American Perspectives on the Choice of Law Regarding Cross-Border Insolvencies of Multinational Corporations – Suggestions for South Africa

2017 ◽  
Vol 15 (5) ◽  
pp. 133
Author(s):  
Jeanette Weideman ◽  
Leonie Stander
Keyword(s):  
United States ◽  
South Africa ◽  
International Trade ◽  
United States Of America ◽  
Multinational Enterprises ◽  
The United States ◽  
Valuable Insight ◽  
Cross Border ◽  
The World ◽  
Model Law

An increase in economic globalisation and international trade has amounted to an increase in the number of multinational enterprises that have debt, own assets and conduct business in various jurisdictions around the world.  This, coupled with the recent worldwide economic recession, has inevitably caused the increased occurrence of multinational financial default, also known as cross-border insolvency (CBI). The legal response to this trend has, inter alia, produced two important international instruments that were designed to address key issues associated with CBI. Firstly, the United Nations Commission on International Trade Law (UNCITRAL) adopted the UNCITRAL Model Law on Cross-Border Insolvency (the Model Law) in 1997, which has been adopted by nineteen countries including the United States of America and South Africa. Secondly, the European Union (EU) adopted the European Council Regulation on Insolvency Proceedings (EC Regulation) in 2000.  Both the EC Regulation and Chapter 15 adopt a “modified universalist” approach towards CBI matters. Europe and the United States of America are currently the world leaders in the area of CBI and the CBI legislation adopted and applied in these jurisdictions seems to be effective. As South Africa’s Cross-Border Insolvency Act is not yet effective, there is no local policy guidance available to insolvency practitioners with regard to the application of the Model Law. At the basis of this article is the view that an analysis of the European and American approaches to CBI matters will provide South African practitioners with valuable insight, knowledge and lessons that could be used to understand and apply the principles adopted and applied in terms of the EC Regulation and Chapter 15, specifically the COMI concept, the “establishment” concept in the case of integrated multinational enterprises and related aspects.  

scholarly journals Analysis on Marketing Strategies of Tencent Games—Take Honor of Kings as an Example

2021 ◽  
Vol 235 ◽  
pp. 03028
Author(s):  
Dantong Shen
Keyword(s):  
Intellectual Property ◽  
Marketing Strategies ◽  
Global Competition ◽  
Cross Border ◽  
Entertainment Marketing ◽  
The World ◽  
Product Marketing ◽  
Cross Border Cooperation

This paper mainly focuses on the marketing strategies of Tencent Games. Tencent Games has the largest revenue all over the world. It is considered that the effective marketing strategies play important roles in global competition. Many researches have been focusing on this topic. In this article, strategies are summarized into four main points: product marketing, entertainment marketing, cross-border cooperation and intellectual property creation. Then the author conducts out a deep case study of Honor of Kings, introducing the most striking and latest strategies of the game. The game has cross-border cooperation with a cosmetics brand, idolizes the in-game characters and gets hold of festivals to launch virtual products. The experience of Tencent Games indicates that different strategies fit different periods and the developer should listen to the users and follow the trend.

scholarly journals ТЕНДЕНЦІЇ РОЗВИТКУ ЕЛЕКТРОННОГО БІЗНЕСУ НА СВІТОВОМУ РИНКУ

2021 ◽  
Vol 149 (4) ◽  
pp. 50-57
Author(s):  
Ірина П. Отенко ◽  
Олена В. Птащенко ◽  
Яна М. Кущ
Keyword(s):  
Global Economy ◽  
Free Market ◽  
Rapid Development ◽  
Labour Productivity ◽  
Digital Economy ◽  
Critical Element ◽  
Market Regulation ◽  
Economic Space ◽  
Cross Border ◽  
The World

The paper discusses the specific features of e-business in the world market, as well as identifies its current state and the key development trends. A special emphasis is put that e-commerce as a critical element of a "new economy" is gaining increasingly more practical implications. It is argued that further effective development of world commerce triggers a need to evaluate the main trends and prospects of the e-commerce market which makes the basis of information business. The world economy demonstrates rapid development towards building global economic space to give rise to a new type of economy. In this context, the need to provide more insights into the role and significance of Ukraine in this environment seems relevant and timely. The global economic space enhances the elimination of barriers to the movement of goods, services and capital, speeding up payment transactions, as well as contributes to harmonization of market regulation. The authors suggest avoiding hasty conclusions as to the readiness of the Ukrainian economy to the total integration into the free market system without verified findings from rigorous research. The study provides evidence that digital globalization of economic processes is becoming a fundamental trend and a driver of the overall modern economy development which has been underpinned by a number of revolutionary technological advances along with the general patterns of economic evolution that guides modern management to be sensitive to the rules of doing business, encourages labour productivity and product quality increase, helps to smooth the recession phases of the economic cycle, etc. The study findings demonstrate that a major effect of digital globalization is international economic integration which spurs non-traditional cross-border flows of goods, rapid loan and investment growth, fosters global exchange of information, ideas and technologies, thus contributing to a transformation of national economies into single global economy. However, it is argued that excessive national protectionism can hamper the development of the global digital economy. Moreover, the desire to store all data solely on the national servers and unjustified protection of confidential information will create extra barriers to cross-border trade and inhibit globalization of the world digital economy.

How a large biotechnology company teamed with a translation service provider to define best practices

2014 ◽  
Vol 20 (1) ◽  
Author(s):  
Jeremy Coombs
Keyword(s):  
Intellectual Property ◽  
Best Practices ◽  
Service Provider ◽  
Multinational Enterprises ◽  
World Intellectual Property Organization ◽  
Biotechnology Company ◽  
The World ◽  
Patent Applications ◽  
Translation Service

According to the World Intellectual Property Organization, nearly 100,000 pharmaceutical and biotechnology patent applications are filed each year around the world, and the trend is increasing. These companies have very little room for error in the work they conduct each day. As a result, the translations of these patent applications need to be completely accurate, which requires a translation service provider who follows best practices. These best practices include centralized processes, highly specialized teams, quality control, terminology management and advanced technologies.By following them, they will ultimately reduce office actions and litigation risks, as well as decrease time to grant. This case study will highlight how a large biotechnology company worked with their translation service provider to develop a series of best practices for the translations of their intellectual property, focused primarily on their patent applications. Readers will come away with an understanding of how their multinational enterprises can leverage these best practices to get improved quality, reduced time to grant and more filings for the budget. 

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