scholarly journals Peningkatan Produktivitas dan Penjualan pada UMKM Pakaian Muslimah Ummu Syuraih di Kecamatan Medan Marelan

2020 ◽  
Vol 3 (1) ◽  
pp. 349
Author(s):  
Lily Karlina Nasution ◽  
Mayang Murni ◽  
Ika Sari Dewi
Keyword(s):  
Community Service ◽  
Financial Management ◽  
Marketing Mix ◽  
Business Development ◽  
Product Packaging ◽  
Intense Competition ◽  
Management Application ◽  
Service Activity ◽  
Marketing Mix Strategy ◽  
The Right

Intense competition requires MSMEs to be active in innovating both in terms of products, marketing and business development. MSME Ummu Syuraih produces Muslim clothing, khimar and niqab. MSME Ummu Syuraih also facing several problems in running its business including the using of financial management manually,lacking of HR capabilities and production machinery, using a mouth to mouth marketing and displaying less attractive product packaging. The purposes of this community service activity is to 1) manage the MSME Ummu Syuraih business financial management professionally, 2) increase the capacity of products through enhancing the expertise and skills of its HR, 3) expand the marketingnetwork for the products through the right marketing mix strategy, 4) improve the display of the packaging of the products. Activities in community service include training (sewing skills, marketing and financial management by using application and website), assistance (using financial management application and website), and tool grants. Based on the implementation and evaluation of the activities, it can be concluded that SMSE Ummu Syuraih can manage her business professionally and there is an increase in production and sales capacity due to the increase of customers demand.

scholarly journals Development of frozen food Royal Food UMKM

2019 ◽  
Vol 4 (2) ◽  
pp. 683-686
Author(s):  
Onan M Siregar ◽  
Selwendri
Keyword(s):  
Community Service ◽  
Financial Management ◽  
Monitoring And Evaluation ◽  
Production Equipment ◽  
Business Development ◽  
Frozen Food ◽  
Utilization Of Technology ◽  
Service Activity ◽  
Competitive Products

Community service activities aim at increasing the competitiveness of fostered partners in dealing with market developments. The potential of developing frozen food UMKM products is still very open because it is very popular among many people in the City of Medan. Royal Food also experiences the same thing as most UKMKs in Medan, which generally have limited human resource quality of education. The workforce in UKMK is dominated by workers with low education and do not have good financial management and the low utilization of technology. This community service activity was carried out over a period of six months. Activities carried out in the form of socialization and counseling to partners, training in business development and marketing, safe and hygienic production practices and designing more attractive packaging, carrying out production and marketing to partner monitoring and evaluation. After getting a touch of good design, proper management, modernization of production equipment, attractive promotional media, UMKM Royal Food is able to experience business development with increasingly high sales and more competitive products.

scholarly journals Strategi ekspansi usaha dan pengelolaan kas berbasis teknologi informasi pada era new normal

2021 ◽  
Vol 4 (2) ◽  
pp. 251
Author(s):  
Fidiana Fidiana ◽  
Widhi Ariestianti ◽  
Endang Dwi Retnani ◽  
Dini Widyawati
Keyword(s):  
Social Media ◽  
Community Service ◽  
Financial Management ◽  
Financial Problems ◽  
New Normal ◽  
Expansion Strategy ◽  
Service Activities ◽  
Service Activity ◽  
Virtual Assistance ◽  
The Right

Handicraft SMEs are one of the sectors affected by the Covid-19 pandemic. The implementation of this community service activity aims to offer the right expansion strategy for MSMEs affected by the Covid-19 pandemic. The scope of community service activities is limited to the Sukolilo Surabaya Handicraft SMEs. Some MSMEs have managed to survive and some have been less fortunate. The method of activity is to provide recommendations through virtual assistance activities through zoom and WhatsApp social media related to strategies to increase business and manage finances during the new normal era. The results of this community service activity include several MSMEs responding by diversifying their products and businesses. Second, partners with marketing problems have created accounts through the Instagram and Facebook applications and have participated in the exhibition agenda. Third, partners with financial problems have carried out simple financial management manually and using the SME Accounting application.

PENGUATAN MEMBACA KITAB KUNING MENGGUNAKAN METODE BITHAQATIL JUMAL PADA PESANTREN MU’ALLIMIN MUHAMMADIYYAH SAWAH DANGKA KAB. AGAM, SUMATERA BARAT

2021 ◽  
Vol 9 (2) ◽  
Author(s):  
Adlan Sanur Tarihoran ◽  
Muhamad Rezi
Keyword(s):  
Community Service ◽  
Language Skills ◽  
Boarding School ◽  
Boarding Schools ◽  
Arabic Language ◽  
Service Activity ◽  
Adequate Quality ◽  
The Right ◽  
Islamic Values

One of the great traditions in Islamic education institutions in Indonesia is teaching by transmitting Islamic values as found in classical books written centuries ago. The majority in Indonesia, the classic book is better known as the Kitab Kuning. Teaching with the Kitab Kuning is usually done in Islamic Boarding Schools. Examining Kitab Kuning requires qualified Arabic language skills at least passively. Unfortunately, not all Islamic boarding schools that have a variety of superior programs in certain fields, are weak in the field of studying Kitab Kuning. One of them is the Islamic Boarding School Mu'allimin Muhammadiyyah Sawah Dangka which has the flagship Tahfizh Alquran program but is weak in the study of Kitab Kuning. One of the main factors is the lack of adequate quality of human resources. For this reason, this community service activity aims to provide training while introducing new, lightweight methods in learning Arabic, namely the Bihaqatil Jumal method. This method emphasizes learning Arabic using the right brain. After a series of community service activities, teachers and Islamic boarding schools felt helped and gained new experiences in learning Arabic methods to study Kitab Kuning. In addition, both the assisted object and the resource person requested that this kind of community service be continued.

scholarly journals STRATEGI MENDOMINASI BENAK KONSUMEN DAN PASAR MELALUI STV (STRATEGI - TAKTIK - VALUE) TRIANGLE (Studi Pada Industri Minuman Energi Di Indonesia)

2006 ◽  
Vol 5 (2) ◽  
Author(s):  
David Sukardi Kodrat
Keyword(s):  
Information System ◽  
Energy Drink ◽  
Marketing Mix ◽  
Business Development ◽  
Brand Value ◽  
Product Price ◽  
Tv Program ◽  
The Right ◽  
The Mind ◽  
Research Show

The business development is driven by information system and digitalization, globalization and futurization. The fast growing of information system make consumers are faced by many informations of brand.The purposes of this research are what factors are making to exist a brand for consumers mind dominating and market dominating and how.) is Kratingdaeng strategy for consumers mind dominating and market dominating in energy drink industries.The result of this research show that: (1) all brand try to get place in the mind of consumers. Only the brand that have the right positioning is having a special place in the consumers mind. Positioning have supported by differentiation. Interaction between positioning and differentiation will be created a strong brand. All of those are dominating consumers mind and for dominating market through it's strong marketing mix as product, price, place and promotion and (2)Kratingdaeng changes perception of market from medical to energy drink by educating the market. In educating the market, Kratingdaeng uses TV program especially sport program so brand value Kratingdaeng increase 10.4%' from 304.2 (2005) to be 315.4 (2006) and gam index 21.3. Kratingdaeng is not compete in packaging or pricing hut to give satisfaction to customers (Kratingdaeng has receipt ICSA since 1999) and distribute to all outlet and all area by PT. Arta Boga Cemerlang.

scholarly journals Peningkatan Kapabilitas dan Performa UMKM melalui Monitoring dan Pendampingan

2020 ◽  
Vol 5 (4) ◽  
pp. 376-382
Author(s):  
Fidiana Fidiana ◽  
Widhi Ariestianti Rochdianingrum ◽  
Endang Dwi Retnani ◽  
Dini Widyawati
Keyword(s):  
Social Media ◽  
Community Service ◽  
Business Development ◽  
Financial Reports ◽  
Service Activity ◽  
Training Activities ◽  
Management Aspect

This community service activity is continuously carried out to develop the creativity of mothers in producing innovative and attractive products. This activity involves training and assistance in preparing financial and marketing reports. This activity was carried out in collaboration with the Sukolilo District and STIESIA Surabaya. MSMEs in Sukolilo District experienced several obstacles related to preparing financial reports, marketing that utilized social media, and other technical obstacles. After this mentoring activity, MSME managers gained several benefits, including having started compiling financial reports. Marketing training activities are carried out using Instagram social media as a means of producing products. In this activity, assistance was carried out to create an Instagram account, taking photos of products to be uploaded on Instagram, assisting in uploading product photos on Instagram accompanied by product descriptions so that they could attract consumers. This activity is carried out to improve the business carried out from the management aspect. The target to be achieved is that MSME players have financial reports that can be used to submit funds or capital to banks for business development, expand marketing networks, and increase sales.

scholarly journals SOSIALISASI PERMAINAN TRADISIONAL UNTUK SISWA SD DI SDN 104202 BANDAR SETIA

2021 ◽  
Vol 1 (2) ◽  
pp. 165-171
Author(s):  
Ade Evriansyah Lubis ◽  
Mhd Fahmi ◽  
Mawardinur Mawardinur ◽  
Filli Azandi ◽  
Agung Nugroho
Keyword(s):  
Community Service ◽  
Formal Education ◽  
Early Age ◽  
School Students ◽  
Socialization Process ◽  
Teachers And Students ◽  
Service Activity ◽  
Character Building ◽  
The Right ◽  
Traditional Game

Character formation should be done as early as possible. Early age is a time when a person gets the right to play with high intensity. One of the processes of character building can be done in the learning process of formal education. Moreover, the most economical form of a game is the traditional game. Therefore, efforts are needed to actualize traditional game activities for elementary school students. The socialization process was carried out using a demonstration method, both theoretically and practically. Moreover, data collection was carried out using a questionnaire. As for the results of this Community Service activity, it can be concluded that the activity went well where the principal, teachers, and students were very enthusiastic in implementing a series of socialization activities for traditional games.

scholarly journals Penggunaan Alat Peraga Timbangan pada Materi Bilangan Asli dan Kesetimbangan

2019 ◽  
Vol 3 (2) ◽  
pp. 63
Author(s):  
Tika Karlina Rachmawati ◽  
Ehda Farlina ◽  
Winda Setya ◽  
Tutut Widiastuti A
Keyword(s):  
Elementary School ◽  
Community Service ◽  
Natural Numbers ◽  
Teaching Aid ◽  
Service Activity ◽  
The Right

Natural Numbers is one of many Mathematics subjects given in elementary school. One of material that is learned in Natural Numbers is the Numerical Count Operations, Lack of use of teaching aid by the teacher to explain the material Operations to Calculate Natural Numbers makes students not really get what is taught. Therefore, one of the solutions is to conduct training on teaching aidsequilibrium. The purpose of this training is to introduce the concept of equilibrium uses the teaching aid of the scales in the operation of calculating natural numbers in mathematics as it ison equilibrium material in science lessons. This Community service activity use straining methods. It is a training using the teaching aid. This community service that is based on training aimed to grade IIIA and IIB students at MI At Taqwa Rancaekek, Bandung Regency. This activity was done July 31, 2019. On this activity most students already understood the operation of natural numbers is addition, subtraction, multiplication, and equilibrium by using scales. While mistakes that many students did was when students tried the teaching aid, they hung on the beam's position wrong either the right arm or the left armKeywords: teaching aid, scales, natural numbers, equilibrium ABSTRAKBilangan Asli merupakan salah satu materi mata pelajaran Matematika yang diberikan di SD. Salah satu yang dipelajari pada Bilangan Asli adalah Operasi Hitung Bilangan Asli. Kurangnya penggunaan alat peraga untuk menjelaskan materi Operasi Hitung Bilangan Asli membuat siswa mengalami kebingungan. Oleh karena itu, salah satu solusinya adalah mengadakan pelatihan tentang alat peraga timbangan. Tujuan diadakannya pelatihan ini adalah mengenalkan konsep kesetimbangan dengan menggunakan alat peraga timbangan pada operasi hitung bilangan asli di pelajaran matematika sekaligus pada materi kesetimbangan di pelajaran IPA. Kegiatan pengabdian kepada masyarakat ini menggunakan metode pelatihan. Pelatihan yang dimaksud adalah pelatihan dengan menggunakan alat peraga timbangan. Pengabdian kepada masyarakat berbasis pelatihan ini ditujukan kepada siswa kelas IIIA dan IIIB MI At Taqwa Rancaekek, Kabupaten Bandung. Kegiatan ini dilaksanakan pada tanggal 31 Juli 2019. Pada kegiatan ini, sebagian besar siswa sudah memahami operasi bilangan asli yaitu penjumlahan, pengurangan, perkalian, dan kesetimbangan dengan menggunakan alat peraga timbangan. Sedangkan kesalahan atau kekeliruan yang banyak dilakukan siswa adalah pada saat siswa mencoba alat peraga timbangan yaitu kesalahan siswa dalam menggantungkan posisi balok baik di lengan kanan atau lengan kiri.Kata Kunci: alat peraga, timbangan, bilangan asli, kesetimbangan

scholarly journals Pelatihan Pembuatan dan Pengelolaan Media Pembelajaran Berbasis Web-Blog pada Mahasiswa Semester VI Program Studi PGMI STKIP Nurul Huda OKU Timur

2019 ◽  
Vol 1 (2) ◽  
pp. 44-48
Author(s):  
Nesi Anti Andini ◽  
Sholeh Hasan
Keyword(s):  
Information And Communication Technology ◽  
Community Service ◽  
Communication Technology ◽  
Teacher Candidates ◽  
Learning Objectives ◽  
Limited Time ◽  
Service Activity ◽  
Information And Communication ◽  
The Right

The importance of learning objectives requires the use of appropriate media so that learning runs effectively and efficiently. The learning media is very important in supporting the learning process and is often overlooked by teachers for various reasons, including limited time, difficulty finding the right media, and also limited funds. With a variety of IT-based and service devices, lecturers and students can access them online and there are applications that make it free for users. Among them are blog users as learning media. This community service activity aims to introduce information and communication technology in the form of Web-Blogs that will later help students who will be prepared to become teacher candidates to modify learning media. The implementation of community service in general can be categorized as successful in terms of participant participation. Participants felt that this dedication activity was very useful for developing web-blog-based learning media that they would use in later learning. The participants' responses to the service activities carried out stated that from the quality of the speakers, the quality of the modules was very good.

scholarly journals Penerapan model pembelajaran OIDDE untuk meningkatkan keterampilan pembelajaran berbasis karakter pada guru pendidikan dasar dan menengah

2021 ◽  
Vol 4 (2) ◽  
pp. 269
Author(s):  
Atok Miftachul Hudha ◽  
Sukarsono Sukarsono ◽  
Ning Rahayu Handayani
Keyword(s):  
Community Service ◽  
Group Discussion ◽  
Learning Model ◽  
Master Teacher ◽  
Learning Models ◽  
Hands On ◽  
Service Activity ◽  
Behavior Learning ◽  
The Right ◽  
Teacher Assistance

The application of character values through classroom learning has not been maximal because teachers have difficulty choosing the right learning model. The OIDDE (Orientation, Identify, Discussion, Decision, and Engage in Behavior) learning model is appropriate to implement. This article aims to describe the implementation of teacher assistance activities in developing character values through learning by applying the OIDDE learning model. The subjects of the service were 12 teachers at SD / MI levels, 12 teachers from SMP / MTs, and 15 teachers at SMA / SMK / MA levels from 39 schools in Batu City, East Java. The activity was carried out for 6 months using the Forum Group Discussion (FGD) method, workshops, hands-on practice, outreach, and evaluation. The evaluation of community service is carried out thoroughly, from the process to the output, especially the seriousness of the teacher in participating in the activities to the skills in applying the model. The results of the process evaluation show that, the service activity is carried out well, the average attendance is 85%, and as many as 100% of the teachers become the Master Teacher model. OIDDE learning, and has the right to provide tutors with OIDDE learning models.

scholarly journals Peningkatan Usaha Kreatif dan Pengelolaan Keuangan Berbasis Akuntansi Keluarga di Desa Pabelan Kabupaten Semarang dalam Rangka Peningkatan Ketahanan Ekonomi Keluarga

2021 ◽  
Vol 3 (2) ◽  
pp. 135
Author(s):  
Indri Kartika ◽  
Sri Sulistyowati ◽  
Sri Dewi Wahyundaru ◽  
Afri Aulia Rahman
Keyword(s):  
Community Service ◽  
Financial Management ◽  
Digital Marketing ◽  
Outdoor Activity ◽  
Economic Resilience ◽  
Income Loss ◽  
Financial Difficulties ◽  
The Family ◽  
Service Activity ◽  
Business Income

Di masa pandemi saat ini banyak keluarga yang mengalami penurunan penghasilan karena menurunnya aktivitas di luar rumah, bahkan beberapa keluarga mengalami kesulitan keuangan karena menjadi korban PHK. Diperlukan usaha-usaha kreatif serta pengelolan keuangan yang cerdas agar ketahanan ekonomi keluarga bisa tetap terjaga. Kelompok ibu-ibu PKK di Desa Pabelan, Kecamatan Pabelan, Kabupaten Semarang memiliki latar belakang, tingkat sosial, pendidikan dan ekonomi yang berbeda-beda. Sebagian merupakan pekerja, pedagang, wirausaha kecil menengah, buruh industri dan pegawai harian lepas, namun kebanyakan masih memiliki waktu luang dapat diberdayakan dalam kegiatan pengembangan usaha kreatif. Kegiatan pengabdian masyarakat yang dilaksanakan oleh Team dari Fakultas Ekonomi Unissula yang terdiri dari Indri Kartika, Sri Sulistyowati, Sri Dewi Wahyundaru dan Afri Aulia Rahman dilakukan guna meningkatkan penghasilan dari usaha kreatif melalui pemasaran digital sederhana serta pengelolaan keuangan berbasis akuntansi keluarga. Peserta pelatihan meliputi ibu-ibu kelompok PKK di Desa Pabelan Kecamatan Pabelan Kabupaten Semarang. Metode pengabdian masyarakat dilaksanakan dengan penyuluhan, tanya jawab dan diskusi, dilanjutkan dengan praktik. Dari pelaksanaan pengabdian masyarakat dapat disimpulkan bahwa masyarakat tertarik untuk memulai usaha kreatif dan menerapkan pengelolaan keuangan berbasis akuntansi keluarga. ��During pandemic condition, many families have experienced income loss due to outdoor activity limitation. Some families even experience financial difficulties for losing job. Creative activities and smart financial management are needed so that the economic resilience of the family can be maintained. PKK women's group in Pabelan Village, Pabelan District. Semarang Regency has different backgrounds, social, educational and economic levels. Some are workers, traders, small and medium entrepreneurs actors, industrial laborers and casual daily employees. However, most of them still have free time to be empowered in creative business development activities. This community service activity was performed by members of Economic Faculty of Unissula which are: Indri Kartika, Sri Dewi Wahyundaru, Sri Sulistyowati and Afri Aluia Rahman. The purpose of this activity is to increase participant�s business income during this pandemic situation through applying simple digital marketing and financial management based on family accounting in Pabelan Village so that it can increase the income and welfare of the Pabelan villagers. Community service methods are carried out with counseling, discussion, followed by practice. From the implementation of community service, it can be concluded that the community is interested in starting creative businesses and implementing family accounting-based financial management.�

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