Designing and Developing A Mobile App (BeBo) in a Randomized Controlled Trial Study to Promote Breastfeeding Among Vietnamese mothers (Preprint)
BACKGROUND Breastfeeding has substantial benefits for both mothers and children. The World Health Organization and the Vietnam Ministry of Health recommend exclusive breastfeeding for 6 months. However, this target was reached by fewer than 17% of Vietnamese infants and in urban areas such as Hanoi, was only about 12.6%. Many factors influence breastfeeding, but mothers are the most influential in achieving breastfeeding success. The high rate of use of smart mobile phones among mothers in urban areas offers unique opportunities to promote breastfeeding OBJECTIVE This study is to document the process of designing, developing, and evaluating a mobile app that is tailored to Vietnamese culture and aims to increase breastfeeding rates, particularly exclusive breastfeeding, and duration in Vietnamese women METHODS To design and develop the mobile app we used a 4-step mixed methods approach. We firstly reviewed studies on using mHealth and mobile apps for improving breastfeeding as well as barriers and facilitators of breastfeeding in Vietnam. We then conducted 22 in-depth interviews with mothers about key barriers, facilitators, and ideas about the apps. Self-administered online questionnaires were responded to by 49 mothers and fathers about the main features and contents of the apps. After that, we identified and developed the app among the research team to have two versions of the app (intervention vs. control version) and a mechanism that ensured a triple-blinded, randomized controlled trial study. In the next step, we tested the app messages with mothers of 3 focus groups and invited external experts for reviewing the library content. Finally, team members tested and adjusted the prototype before conducting a large-scale test of its effectiveness RESULTS Participants were most interested in information on the mental health and wellbeing of mothers during pregnancy and after delivery, preparation for delivery, and avoiding food and beverages. Regarding breastfeeding, mothers were most concerned about nutrition for mothers during breastfeeding, preventing and reducing difficulties on breastfeeding, and initiation of breastfeeding. Three key features to be included in the prototype app were identified from the formative research: (1) notifications; (2) an information library; and (3) searching function. The app should be installed during pregnancy rather than after delivery. Push notifications that convey the main messages should be sent 2 – 3 times per week to remind mothers of using the app. CONCLUSIONS The development of the app, called BeBo followed a best practice approach, including the involvement of related stakeholders and grounding in behavior change theory. To the best of our knowledge, it is the first mobile app that enables us to evaluate the effectiveness of mHealth interventions in a well-conducted randomised controlled trial. CLINICALTRIAL ACTRN12619000531112