scholarly journals The Development of a Smart Health Awareness Message Framework Based on the Use of Social Media: Quantitative Study (Preprint)

2019 ◽  
Author(s):  
Elaf Ali Alsisi ◽  
Ahmed Al-Ashaab ◽  
Wadhah Ahmed Abualfaraa
Keyword(s):  
Social Media ◽  
Health Promotion ◽  
Technology Acceptance ◽  
Health Information ◽  
Health Messages ◽  
Perceived Usefulness ◽  
Future Research ◽  
Intention To Use ◽  
Health Awareness ◽  
Smart Health

BACKGROUND Social media has recently provided a remarkable means of delivering health information broadly and in a cost-effective way. Despite its benefits, some difficulties are encountered in attempting to influence the public to change their behavior in response to social media health messages. OBJECTIVE This study aimed to explore the factors that affect individuals’ acceptance of using social media as a tool for receiving health awareness messages and adapting such content accordingly by developing a smart health awareness message framework. METHODS A quantitative method was adapted to validate the hypotheses and proposed framework through the development of a survey based on the technology acceptance model with the extension of other constructs. The survey was distributed on the web to 701 participants from different countries via Qualtrics software; it generated 391 completed questionnaires, and the response rate was 55.8% (391/701). RESULTS Of the 391 respondents, 121 (30.9%) used social media platforms often during the week, and 27 participants (6.9%) did not use social media. In addition, 24.0% (94/391) of the respondents used these platforms to seek health information. On the basis of the results, perceived usefulness (β=.37; <i>P</i>&lt;.001), gain-framed message (β=.04; <i>P</i>&lt;.001), and loss-framed message (β=.08; <i>P</i>&lt;.001) were seen to positively and significantly influence people’s intention to use social media as a means to spread information about health promotion. The proposed smart health awareness message framework identifies 64.2% of the variance in intention to use, 55.4% of the variance of perceived usefulness, and 26.2% of the variance of perceived ease of use. CONCLUSIONS This study sheds light on the factors that are associated with people’s intention to use and adopt social media in the health promotion domain. The findings reveal that the intention of using social media for health awareness purposes is positively impacted by the perception of usefulness of social media and the design of health messages. Future research might seek to explore other factors that relate to people’s behavior. This point of view will assist health organizations in developing their health messages more effectively and to be patient friendly.

scholarly journals The Development of a Smart Health Awareness Message Framework Based on the Use of Social Media: Quantitative Study

10.2196/16212 ◽  
2020 ◽  
Vol 22 (7) ◽  
pp. e16212
Author(s):  
Elaf Ali Alsisi ◽  
Ahmed Al-Ashaab ◽  
Wadhah Ahmed Abualfaraa
Keyword(s):  
Social Media ◽  
Health Promotion ◽  
Technology Acceptance ◽  
Health Information ◽  
Health Messages ◽  
Perceived Usefulness ◽  
Future Research ◽  
Intention To Use ◽  
Health Awareness ◽  
Smart Health

Background Social media has recently provided a remarkable means of delivering health information broadly and in a cost-effective way. Despite its benefits, some difficulties are encountered in attempting to influence the public to change their behavior in response to social media health messages. Objective This study aimed to explore the factors that affect individuals’ acceptance of using social media as a tool for receiving health awareness messages and adapting such content accordingly by developing a smart health awareness message framework. Methods A quantitative method was adapted to validate the hypotheses and proposed framework through the development of a survey based on the technology acceptance model with the extension of other constructs. The survey was distributed on the web to 701 participants from different countries via Qualtrics software; it generated 391 completed questionnaires, and the response rate was 55.8% (391/701). Results Of the 391 respondents, 121 (30.9%) used social media platforms often during the week, and 27 participants (6.9%) did not use social media. In addition, 24.0% (94/391) of the respondents used these platforms to seek health information. On the basis of the results, perceived usefulness (β=.37; P<.001), gain-framed message (β=.04; P<.001), and loss-framed message (β=.08; P<.001) were seen to positively and significantly influence people’s intention to use social media as a means to spread information about health promotion. The proposed smart health awareness message framework identifies 64.2% of the variance in intention to use, 55.4% of the variance of perceived usefulness, and 26.2% of the variance of perceived ease of use. Conclusions This study sheds light on the factors that are associated with people’s intention to use and adopt social media in the health promotion domain. The findings reveal that the intention of using social media for health awareness purposes is positively impacted by the perception of usefulness of social media and the design of health messages. Future research might seek to explore other factors that relate to people’s behavior. This point of view will assist health organizations in developing their health messages more effectively and to be patient friendly.

scholarly journals Use of Social Media Platforms for Purchasing Fashion Items: A Comparison of US and Chinese Consumers

2020 ◽  
Vol 23 (1) ◽  
pp. 1-25
Author(s):  
Li Shen
Keyword(s):  
Social Media ◽  
Technology Acceptance ◽  
Perceived Usefulness ◽  
Cultural Dimensions ◽  
Future Research ◽  
Fashion Industry ◽  
Chinese Consumers ◽  
Intention To Purchase ◽  
Social Media Platforms ◽  
Use Of Social Media

This paper develops a conceptual connection between the Revised Technology Acceptance Model and Hofstede’s Cultural Dimensions in explicating the adoption by customers of a social media platform in the fashion industry in the context of the US and China. This study shows that the trustworthiness of Facebook is positively related to US customers’ intention to purchase fashion items and the trustworthiness of WeChat is positively related to Chinese customers’ intention to purchase fashion items. Also, US customers’ perceived usefulness is not positively related to the intention of using Facebook to buy fashion items. However, their Chinese counterparts had the opposite result. The findings enhance our understanding of the factors that influence customers’ adoption of social media platforms for purchasing fashion items and provides suggestions for marketing managers as to how they can utilize social media platforms to market fashion items. The paper concludes with a discussion of possible future research in this field.

YouTube for Procedural Learning

2021 ◽  
pp. 179-196
Author(s):  
Lim Wen Ying ◽  
Chew Yuin Xian ◽  
Chan Cyn Ye ◽  
Leow Shyir Khie ◽  
Siti Badriyah Mohamad Rozlan ◽  
...  
Keyword(s):  
Technology Acceptance ◽  
Behavioral Intention ◽  
Teaching And Learning ◽  
Procedural Learning ◽  
Perceived Usefulness ◽  
Future Research ◽  
Intention To Use ◽  
Factors Influencing ◽  
Acceptance Model ◽  
Behavioral Intention To Use

YouTube is reshaping teaching and learning across the world and is becoming a preferred platform for students' procedural learning to acquire relevant skills and knowledge in implementing any tasks. The aims of this research are to assess factors influencing student intention to use YouTube for procedural learning. In addition, the technology acceptance model (TAM) was applied as the underpinning theory. Data was analyzed to examine the hypothesized relationships. Results revealed that content richness, task-technology fit, YouTube self-efficacy, and vividness significantly affect students' behavioral intention to use YouTube for procedural learning. Results infer that YouTube enlarges its function as a mass-oriented means for procedural learning as students develop positive perceived usefulness of YouTube to influence their behavioral intention to use YouTube. This study integrated TAM and assessed factors influencing student intention to use YouTube for procedural learning. Future research directions are also put forward.

Perceived value of social media in students’ participation in social movement

2019 ◽  
Vol 35 (3/4) ◽  
pp. 244-258 ◽  
Author(s):  
Shohana Akter ◽  
Md. Anwarul Islam
Keyword(s):  
Social Media ◽  
Technology Acceptance ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Reform Movement ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Content Type ◽  
Tam Model ◽  
Use Of Social Media

Purpose The purpose of this study is to empirically investigate the use of social media (SM) and its influence for increasing students’ participation in the quota reform movement at the University of Dhaka, Bangladesh. Design/methodology/approach The revised technology acceptance model (TAM) was used to formulate this research’s hypotheses. A survey was administered to obtain data about students’ intention to use SM. The survey consisted of a set of questions based upon the revised TAM model. A total of 498 surveys were distributed and 304 students responded to it; hence, response rate was of 61.04%. A regression and single way ANOVA were conducted to test the hypotheses. Findings The results indicate that most of the students use SM for academic purposes and to get connected with friends. Among the social networking tools, Facebook is the most widely used by the respondents. Findings supported that perceived ease of use and perceived usefulness of SM affect student’s intention to increase participation in the quota reform movement. There were no significant relationships between gender and politics with the use of SM. Research limitations/implications A sample of students from Dhaka University was taken and the sample size was small. As a result, the findings of this study cannot be generalized in other settings. SM has a positive effect in the societies where change happens through collective actions. Originality/value Why and how students use SM has been widely discussed over the available literature, but students’ intention to use for it for social movements has not been studied. This study has made an effort to empirically examine the use of SM in the context of the quota reform movement in Bangladesh.

Disclosing customers' intentions to use social media for purchase-related decisions

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sumit Sangwan ◽  
Supran Kumar Sharma ◽  
Jyoti Sharma
Keyword(s):  
Social Media ◽  
Technology Acceptance ◽  
Structural Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Adoption Studies ◽  
Content Type ◽  
Information Reliability

PurposeThe present study intends to shed light on behaviour of customers towards usage of social media for purchasing decisions. The study proposes an extension to technology acceptance model (TAM) to analyse the significance of monetary benefits and information reliability on customers' intention to use social media.Design/methodology/approachThe sample was drawn from social media users of north-western region of India (n = 622). The proposed model was tested using exploratory factor analysis and structural equation modelling.FindingsResults indicate that monetary benefits and perceived ease of use have significant influence on customers' intention to use social media, while information reliability and monetary benefits significantly influence only through perceived usefulness.Practical implicationsThe findings are valuable to marketers to acknowledge the potential of social media to reach to masses by providing timely and reliable information. The study also reveals that website/app developers should implement a user-friendly interface and reliable content to influence customers' usage behaviour.Originality/valueThe study is a unique attempt to examine the effect of monetary benefits and information reliability with TAM's key constructs in the context of social media adoption. Studies undertaken aforementioned dimensions are mainly concerned with examining direct contribution of social media and its effect on purchase decisions.

scholarly journals Users’ Acceptance of Electronic Patient Portals in Lebanon

2019 ◽  
Author(s):  
Gladys Honein-AbouHaidar ◽  
Jumana Antoun ◽  
Karim Badr ◽  
Sani Hlais ◽  
Houry Nazaretian
Keyword(s):  
Technology Acceptance ◽  
Behavioral Intention ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Future Research ◽  
Intention To Use ◽  
Patient Portal ◽  
Perceived Ease Of Use ◽  
Actual Use

Abstract Background Acceptance of Electronic patient portal (EPP) is instrumental for its success. Studies on users’ acceptance in the Middle East region are scarce. This study aims to use the Technology Acceptance Model (TAM) as a framework to quantitatively describe potential users' intention to use and factors influencing the intention to use EPP. We concurrently test the internal construct validity and the reliability of the TAM. Methods A cross-sectional survey design and the vignette approach were used. For validation, we needed a minimum of 180 patients; all 35 attending physicians and 11 registered nurses were targeted. We used descriptive statistics to calculate the intention to use EPP and its determinants based on the TAM constructs. Exploratory factor analysis (EFA) and structural equation modeling (SEM) were employed to estimate significant path coefficients for patients only as the sample size of providers was too small. Results We had 199 patients, half intended to use EPP; 73% of providers (N=17) intended to use EPP. Perceived ease of use and privacy concerns were significantly higher among providers than patients (Mean (M) = 0.77 vs M= 0.42 (CI: -0.623 ; -0.081)) and (M=3.67 vs M=2.13, CI: -2.16; -0.91) respectively; other constructs were not significantly different. Reliability of TAM revealed a Cronbach Alpha of α=.91. EFA showed that three components explained 73.48% of the variance: Behavioral Intention of Use (14.9%), Perceived Ease of Use (50.74%), Perceived Usefulness (7.84%). SEM found that perceived ease of use increased perceived usefulness (standardized regression weight=0.49); perceived usefulness (0.51) had more predictive value than perceived ease of use (0.27) to explain the behavioral intention of use of the EPP. Conclusions We found that providers valued the usefulness of EPP and were mostly intending to use it. This finding has yet to be tested in future studies testing actual use as intention and actual use may not be concordant. The intention to use among patients was lower than those reported in developed countries. We identified two factors that we need to address to increase use, namely perceived ease and usefulness, and proposed practical implications to address them; future research directions were also discussed.

A study of the impact of social media on consumers

2014 ◽  
Vol 56 (3) ◽  
pp. 387-404 ◽  
Author(s):  
M. Nick Hajli
Keyword(s):  
Social Media ◽  
Social Interaction ◽  
Technology Acceptance ◽  
Model Building ◽  
Relevant Literature ◽  
Perceived Usefulness ◽  
Future Research ◽  
Contributory Factor ◽  
Social Commerce ◽  
The Impact

Social media have provided new opportunities to consumers to engage in social interaction on the internet. Consumers use social media, such as online communities, to generate content and to network with other users. The study of social media can also identify the advantages to be gained by business. A multidisciplinary model, building on the technology acceptance model and relevant literature on trust and social media, has been devised. The model has been validated by SEM-PLS, demonstrating the role of social media in the development of e-commerce into social commerce. The data emerging from a survey show how social media facilitate the social interaction of consumers, leading to increased trust and intention to buy. The results also show that trust has a significant direct effect on intention to buy. The perceived usefulness (PU) of a site is also identified as a contributory factor. At the end of the paper, the author discusses the results, along with implications, limitations and recommended future research directions.

scholarly journals Predicting Users' Intention towards Using Library Self-Issue and Return Systems

2017 ◽  
pp. 102-115 ◽  
Author(s):  
Siti Nadhirah Mohmed Razip ◽  
Siti Fatnin Abdul Kadir ◽  
Siti Nur Aishah Saim ◽  
Farah Nadia Mohd Dolhan ◽  
Nurshamimi Jarmil ◽  
...  
Keyword(s):  
Technology Acceptance ◽  
Undergraduate Students ◽  
Subjective Norm ◽  
Perceived Usefulness ◽  
Future Research ◽  
Intention To Use ◽  
Guiding Principle ◽  
New Findings ◽  
Self Service ◽  
Acceptance Model

This study aims to examine users' acceptance of library self-issue and return system by integrating Theory of Planned Behaviour (TPB)/Technology Acceptance Model (TAM) as the guiding principle. The research used a multiple regression for data analysis across a sample of 238 students. Their participation was purely voluntary. Empirical analysis confirmed that student's intention to use the library self-service by behavioural intentions and perceived usefulness. However, the subjective norm was found to be not significantly related to library self-issues and return system. This empirical results may benefit to the students and the librarians involved in self-issue and return system in library. The librarian could avoid a long queue of students in the library. For the students, they will be able to save time on borrowing or retuning the materials. This research offers a new findings compare to the previous study, where this research focus on undergraduate students in Malaysia. Next, the proposed framework could be used as a foundation for future research investigating students who had not applied the library self-service respond.

scholarly journals Subscribers’ intention towards using 3G mobile services

2011 ◽  
Vol 2 (2) ◽  
pp. 67-75
Author(s):  
Norazah Mohd Suki
Keyword(s):  
Technology Acceptance ◽  
Mobile Network ◽  
Mobile Services ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Future Research ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Cross Sectional ◽  
Key Factor

3G mobile network offers higher data rates than the previous generation networks (1G and 2G). The purpose of this study is to examine the factors influencing subscribers’ intention towards using 3G mobile services with the Technology Acceptance Model (TAM) as the guiding principle. Cross sectional data were collected through a survey and analyzed by means of factor analysis, correlation and regression analysis. Out of 150 questionnaires, only 100 were usable. Findings show that Perceived Usefulness, Perceived Ease of Use and Attitude are jointly responsible in determining the subscribers’ intention to use of 3G mobile services. Perceived Usefulness was found as a key factor influences subscribers’ intention to use 3G mobile services. In addition, implications and direction for future research are discussed.

scholarly journals Users’ Acceptance of Electronic Patient Portals in Lebanon

2020 ◽  
Author(s):  
Gladys Honein-AbouHaidar ◽  
Jumana Antoun ◽  
Karim Badr ◽  
Sani Hlais ◽  
Houry Nazaretian
Keyword(s):  
Technology Acceptance ◽  
Behavioral Intention ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Future Research ◽  
Intention To Use ◽  
Patient Portal ◽  
Perceived Ease Of Use ◽  
Actual Use

Abstract Background Acceptance of Electronic patient portal (EPP) is instrumental for its success. Studies on users’ acceptance in the Middle East region are scarce. This study aims to use the Technology Acceptance Model (TAM) as a framework to quantitatively describe potential users' intention to use and factors influencing the intention to use EPP. We concurrently test the internal construct validity and the reliability of the TAM. Methods A cross-sectional survey design and the vignette approach were used. For validation, we needed a minimum of 180 patients; all 35 attending physicians and 11 registered nurses were targeted. We used descriptive statistics to calculate the intention to use EPP and its determinants based on the TAM constructs. Exploratory factor analysis (EFA) and structural equation modeling (SEM) were employed to estimate significant path coefficients for patients only as the sample size of providers was too small. Results We had 199 patients, half intended to use EPP; 73% of providers (N=17) intended to use EPP. Perceived ease of use and privacy concerns were significantly higher among providers than patients (Mean (M) = 0.77 vs M= 0.42 (CI: -0.623 ; -0.081)) and (M=3.67 vs M=2.13, CI: -2.16; -0.91) respectively; other constructs were not significantly different. Reliability of TAM revealed a Cronbach Alpha of α=.91. EFA showed that three components explained 73.48% of the variance: Behavioral Intention of Use (14.9%), Perceived Ease of Use (50.74%), Perceived Usefulness (7.84%). SEM found that perceived ease of use increased perceived usefulness (standardized regression weight=0.49); perceived usefulness (0.51) had more predictive value than perceived ease of use (0.27) to explain the behavioral intention of use of the EPP. Conclusions We found that providers valued the usefulness of EPP and were mostly intending to use it. This finding has yet to be tested in future studies testing actual use as intention and actual use may not be concordant. The intention to use among patients was lower than those reported in developed countries. We identified two factors that we need to address to increase use, namely perceived ease and usefulness, and proposed practical implications to address them; future research directions were also discussed.

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