User Preferences Related to Multimedia Elements of a Mobile Application to Prevent Postpartum Diabetes: A Study with Focus Groups (Preprint)
BACKGROUND Designing and implementing strategies using information technology to support programs that stimulate a healthy lifestyle in primary care plays an important role in the prevention of noncommunicable diseases. OBJECTIVE To understand user preferences related to the characteristics of an application that promotes and provides education on healthy habits in order to correctly design multimedia elements. METHODS Comprehensive qualitative study with an hermeneutical strategy, which gathered information using well-researched questions that were posed to focus groups consisting of 32 participants. These participants were asked for opinions related to multimedia elements to display educational messages about physical activity and healthy eating in a mobile application. Three analysis categories of multimedia elements: text, visual elements, and audio elements. RESULTS The majority of participants, 93.75%, are in the low socioeconomic stratum; 68.75% are in a civil union with their partner; 53.12% completed or failed to complete secondary school and 68.75% are housemakers. Based on the qualitative results, we found that mobile applications become mediating tools that support the adoption of actions that tend to improve lifestyles and increase knowledge about proper nutrition and physical activity. Message text used in mobile applications should promote the use of healthy habits and remind users of their benefits. Images and videos should be accompanied by text and audio to provide greater clarity regarding recommendations of healthy habits. CONCLUSIONS Technology serves as a complement to health care, improving the accessibility and availability of timely care and enabling customized health self-management.