scholarly journals Monitoring Peer-to-Peer, Social Media Communication by Military Personnel About Dietary Supplements Used for Weight Loss and Sports Performance: A Pilot Content Analysis of 11 Years of Posts on the Reddit Platform (Preprint)

10.2196/28957 ◽  
2021 ◽  
Author(s):  
Kendall J. Sharp ◽  
Julia A. Vitagliano ◽  
Elissa R. Weitzman ◽  
Susan Fitzgerald ◽  
Suzanne E. Dahlberg ◽  
...  
Keyword(s):  
Social Media ◽  
Weight Loss ◽  
Content Analysis ◽  
Dietary Supplements ◽  
Military Personnel ◽  
Peer To Peer ◽  
Sports Performance ◽  
Media Communication ◽  
Social Media Communication

scholarly journals Monitoring Peer-to-Peer, Social Media Communication by Military Personnel About Dietary Supplements Used for Weight Loss and Sports Performance: A Pilot Content Analysis of 11 Years of Posts on the Reddit Platform (Preprint)

2021 ◽  
Author(s):  
Kendall J. Sharp ◽  
Julia A. Vitagliano ◽  
Elissa R. Weitzman ◽  
Susan Fitzgerald ◽  
Suzanne E. Dahlberg ◽  
...  
Keyword(s):  
Social Media ◽  
Weight Loss ◽  
Pilot Study ◽  
Dietary Supplements ◽  
Military Personnel ◽  
The United States ◽  
Sport Performance ◽  
Peer To Peer ◽  
Peer Communication ◽  
Supplement Use

BACKGROUND Dietary supplement use is prevalent among military personnel in the United States with over 60% reporting current use. Two subtypes of dietary supplements, weight loss and sport performance (WLSP) supplements, are commonly used by military personnel, who must comply with rigorous training schedules and weight restrictions for service and may misperceive these products as safe and effective adjuncts to their training regimens. WLSP supplements are associated with serious negative effects such as dehydration, stroke, and death. The U.S. Department of Defense (DoD) maintains a list of prohibited supplements for military personnel and has created the Operation Supplement Safety (OPSS) program and website (www.opss.org) to help educate military personnel. There is currently no routine, systematic surveillance of WLSP supplement use by military personnel. As such, data on peer-to-peer communication among military personnel on social media may offer insights into this group’s supplement use and attendant perceptions and norms. OBJECTIVE To better understand peer-to-peer communication about WLSP supplements among military personnel, we conducted a pilot study utilizing the social media website Reddit. METHODS A total of 64 relevant posts and 243 comments in response to the posts from 2009-2019 were collected from six military personnel affinity groups on Reddit, referred to as “subreddits.” The posts were coded by two independent reviewers using an inductive coding protocol to abstract year of posting (2009-2019), subreddit, and content consistent with the following themes: resources about supplement safety and regulation, discernability of supplement use through drug testing, harmful side effects, brand names or identifiers, and reasons for supplement use. RESULTS Analyses were conducted to determine the interrater reliability (kappa coefficients) of the coding of the collected posts and frequencies of keywords abstracted from the collected posts. Using qualitative analysis software, six themes for the collected posts and comments were identified. The results suggest that Reddit users in military subreddits engage in peer-to-peer communication about WLSP supplements through asking for advice. Sixty (93.8%) of the 64 posts were posting questions to the subreddit, while 4 (6.2%) posts included general information. A primary concern posted by users relates to which supplements military personnel can use without leading to a positive drug test. Reddit users routinely shared misinformation about the safety and legality of these supplements, Supplements to improve workout performance (pre-workout) were the most frequently mentioned reason for using WLSP supplements. The OPSS website was mentioned as a resource in 23 separate comments (9.5% of all comments). CONCLUSIONS Our pilot study suggests that Reddit is a social media forum where military personnel seek out peer-to-peer advice about WLSP supplements and share misinformation about the safety and effectiveness of these products on physical performance, weight loss, and muscle building. Future directions for monitoring WLSP supplement use in military personnel are discussed.

scholarly journals Social media communication: content analysis of Indonesian parliament instagram account

2021 ◽  
Vol 5 (3) ◽  
pp. 746-763
Author(s):  
Achmad Jamil ◽  
Eriyanto Eriyanto
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
House Of Representatives ◽  
Media Communication ◽  
Dialogic Communication ◽  
The Public ◽  
Thematic Units ◽  
The Republic ◽  
Use Of Social Media ◽  
Social Media Communication

This study aimed to analyse the dialogic communication by The House of Representatives through Instagram of the Republic of Indonesia (DPR-RI) as part of public institutions. This study is prompted by the low public trust in DPR using dialogic communication in Instagram. DPR-RI Instagram account is one of the most popular accounts among Indonesian government bodies’ Instagram accounts. Having 470,000 followers, DPR_RI’s Instagram has uploaded 6,347 photos and videos. The research method used was quantitative content analysis. This study also used thematic units that examined the topic or discussion of a text. The populations in this study were the posts on the Instagram account of DPR RI (@dpr_ri) from January 2015 to December 2020. The sample in this study amounted to 600 posts where, in each year, 100 posts were taken as a sample. The result indicates that DPR Instagram account has not applied the principle of dialogic communication. The low number of posts suggesting a dialogue with the public and stakeholders signifies this finding. DPR could use the results of this study to improve their public communication, especially in the use of social media.

Social Media Marketing of Brands in the COVID-19 Pandemic

2022 ◽  
pp. 61-82
Author(s):  
Petek Tosun
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Social Media Marketing ◽  
The Novel ◽  
Media Communication ◽  
Health Crisis ◽  
The Social ◽  
Brand Promotion ◽  
Novel Coronavirus ◽  
Social Media Communication

This chapter explores the social media marketing communication of brands in the first days of the novel coronavirus (COVID-19) outbreak within the theoretical framework provided by signaling theory. The social media content of six Turkish brands was examined by content analysis. The findings have shown that brands shared posts in four themes: brand promotion, brand's COVID-19 messages, product promotion, and special day posts. Brands integrated the COVID-19 agenda in their social media communication in two ways. First, they designed and shared posts that focused solely on the pandemic. These COVID-19-related posts constituted a separate category that did not include any direct relevance to the brands' promotion activities. Second, they added COVID-19-related points in their social media posts. This study provides valuable findings for marketing practitioners and academicians regarding social media communication in a global health crisis.

Character assassination as a right-wing populist communication tactic on social media: The case of Matteo Salvini in Italy

2021 ◽  
pp. 146144482110392
Author(s):  
Carlo Berti ◽  
Enzo Loner
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Qualitative Analysis ◽  
Communication Strategy ◽  
Right Wing ◽  
Media Communication ◽  
The People ◽  
Individual Traits ◽  
Social Media Communication

The article conceptualizes character assassination (CA) as a tactic of populist communication on social media by using the case study of Italian politician Matteo Salvini. CA consists of personal attacks aimed at damaging the reputation of individuals, used as political means to attack the “enemies of the people.” By means of CA, populists operate a shift from issues and arguments toward individual traits and behaviors. CA’s importance is linked to the features of social media communication (i.e. disintermediation, speed, virality, fragmentation, emotionality). The article uses content analysis of tweets, and qualitative analysis of relevant examples; it demonstrates the strategic nature of CA in Salvini’s communication and identifies five functions (i.e. polarizing, personalizing, symbolic, discriminating, emotional) of CA in right-wing populist communication. CA’s logic is unpacked, by showing how the delegitimization of individuals is used to reinforce a populist communication strategy. Potential implications and responses to CA are discussed.

scholarly journals Cultural Authority with a Light Touch – Museums Using Humor in Social Media Communication

2020 ◽  
Vol 22 (2) ◽  
pp. 39
Author(s):  
Marta Najda-Janoszka ◽  
Magdalena Sawczuk
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Empirical Study ◽  
Cultural Authority ◽  
Light Touch ◽  
Common Trends ◽  
Media Communication ◽  
Final Sample ◽  
The Social ◽  
Social Media Communication

The distinctively informal and participatory environment of social media can help museums improve comprehension by providing new ways of seeing, interpreting and experiencing. Aparticular potential in that digital context may relate to a humorous discourse. Given that museum research has yet to explore the use of humor in social media communication, the aim of this article is to fill the gap by investigating how museums incorporate humor to communicate over the net with wide and fragmented audiences. The empirical study was based on a content analysis of messages posted on the social media profiles of museums from the Mal opolska Region in Poland. The analysis involved material gathered from 71 institutions running proprietary social media sites (of a total 119 museums in the region), whose activity was observed during a two-and-a-half-month period. The final sample developed through a consensus coding procedure consisted of 47 humorous messages posted on profiles of 15 institutions. The findings identify certain common trends as well as differences in the use of humor in the social media communication of museums. Observed discrepancies relate to distinct framings and cohesiveness of practiced humorous communication. Along with a variety of humorous utterances different reactions of the audience were identified.

STRATEGI KOMUNIKASI CROWDFUNDING PADA KOLASE.COM

2019 ◽  
Vol 2 (2) ◽  
pp. 177-187
Author(s):  
Venessa Agusta Gogali ◽  
Fajar Muharam ◽  
Syarif Fitri
Keyword(s):  
Social Media ◽  
Communication Strategies ◽  
Communication Strategy ◽  
New Method ◽  
Media Communication ◽  
Social Activists ◽  
Social Media Communication

Crowdfunding is a new method in fundraising activities based online. Moreover, the level of penetration of social media to the community is increasingly high. This makes social activists and academics realize that it is important to study social media communication strategies in crowdfunding activities. There is encouragement to provide an overview of crowdfunding activities. So the author conducted a research on "Crowdfunding Communication Strategy Through Kolase.com Through Case Study on the #BikinNyata Program Through the Kolase.com Website that successfully achieved the target. Keywords: Strategic of Communication, Crowdfunding, Social Media.

#INCLUSION – THE IMPACT OF SOCIAL MEDIA COMMUNICATION ON THE LEGITIMACY OF ARMED FORCES

2019 ◽  
pp. 43-60
Author(s):  
EVA MOEHLECKE DE BASEGGIO ◽  
OLIVIA SCHNEIDER ◽  
TIBOR SZVIRCSEV TRESCH
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Structural Equation ◽  
Armed Forces ◽  
Equation Model ◽  
Media Communication ◽  
The Public ◽  
Political Legitimation ◽  
Social Media Communication ◽  
The Impact

The Swiss Armed Forces (SAF), as part of a democratic system, depends on legitimacy. Democracy, legitimacy and the public are closely connected. In the public sphere the SAF need to be visible; it is where they are controlled and legitimated by the citizens, as part of a deliberative discussion in which political decisions are communicatively negotiated. Considering this, the meaning of political communication, including the SAF’s communication, becomes obvious as it forms the most important basis for political legitimation processes. Social media provide a new way for the SAF to communicate and interact directly with the population. The SAF’s social media communication potentially brings it closer to the people and engages them in a dialogue. The SAF can become more transparent and social media communication may increase its reputation and legitimacy. To measure the effects of social media communication, a survey of the Swiss internet population was conducted. Based on this data, a structural equation model was defined, the effects of which substantiate the assumption that the SAF benefits from being on social media in terms of broadening its reach and increasing legitimacy values.

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