Social Media Communication of European Nation States Revisited: A Transnational Content Analysis Between Germany, Poland and the UK in 2011 and 2014

2015 ◽  
Author(s):  
Holger Sievert ◽  
Ana Zelenka
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Media Communication ◽  
European Nation ◽  
Nation States ◽  
The Uk ◽  
Social Media Communication

scholarly journals Social media communication: content analysis of Indonesian parliament instagram account

2021 ◽  
Vol 5 (3) ◽  
pp. 746-763
Author(s):  
Achmad Jamil ◽  
Eriyanto Eriyanto
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
House Of Representatives ◽  
Media Communication ◽  
Dialogic Communication ◽  
The Public ◽  
Thematic Units ◽  
The Republic ◽  
Use Of Social Media ◽  
Social Media Communication

This study aimed to analyse the dialogic communication by The House of Representatives through Instagram of the Republic of Indonesia (DPR-RI) as part of public institutions. This study is prompted by the low public trust in DPR using dialogic communication in Instagram. DPR-RI Instagram account is one of the most popular accounts among Indonesian government bodies’ Instagram accounts. Having 470,000 followers, DPR_RI’s Instagram has uploaded 6,347 photos and videos. The research method used was quantitative content analysis. This study also used thematic units that examined the topic or discussion of a text. The populations in this study were the posts on the Instagram account of DPR RI (@dpr_ri) from January 2015 to December 2020. The sample in this study amounted to 600 posts where, in each year, 100 posts were taken as a sample. The result indicates that DPR Instagram account has not applied the principle of dialogic communication. The low number of posts suggesting a dialogue with the public and stakeholders signifies this finding. DPR could use the results of this study to improve their public communication, especially in the use of social media.

Social Media Marketing of Brands in the COVID-19 Pandemic

2022 ◽  
pp. 61-82
Author(s):  
Petek Tosun
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Social Media Marketing ◽  
The Novel ◽  
Media Communication ◽  
Health Crisis ◽  
The Social ◽  
Brand Promotion ◽  
Novel Coronavirus ◽  
Social Media Communication

This chapter explores the social media marketing communication of brands in the first days of the novel coronavirus (COVID-19) outbreak within the theoretical framework provided by signaling theory. The social media content of six Turkish brands was examined by content analysis. The findings have shown that brands shared posts in four themes: brand promotion, brand's COVID-19 messages, product promotion, and special day posts. Brands integrated the COVID-19 agenda in their social media communication in two ways. First, they designed and shared posts that focused solely on the pandemic. These COVID-19-related posts constituted a separate category that did not include any direct relevance to the brands' promotion activities. Second, they added COVID-19-related points in their social media posts. This study provides valuable findings for marketing practitioners and academicians regarding social media communication in a global health crisis.

Character assassination as a right-wing populist communication tactic on social media: The case of Matteo Salvini in Italy

2021 ◽  
pp. 146144482110392
Author(s):  
Carlo Berti ◽  
Enzo Loner
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Qualitative Analysis ◽  
Communication Strategy ◽  
Right Wing ◽  
Media Communication ◽  
The People ◽  
Individual Traits ◽  
Social Media Communication

The article conceptualizes character assassination (CA) as a tactic of populist communication on social media by using the case study of Italian politician Matteo Salvini. CA consists of personal attacks aimed at damaging the reputation of individuals, used as political means to attack the “enemies of the people.” By means of CA, populists operate a shift from issues and arguments toward individual traits and behaviors. CA’s importance is linked to the features of social media communication (i.e. disintermediation, speed, virality, fragmentation, emotionality). The article uses content analysis of tweets, and qualitative analysis of relevant examples; it demonstrates the strategic nature of CA in Salvini’s communication and identifies five functions (i.e. polarizing, personalizing, symbolic, discriminating, emotional) of CA in right-wing populist communication. CA’s logic is unpacked, by showing how the delegitimization of individuals is used to reinforce a populist communication strategy. Potential implications and responses to CA are discussed.

scholarly journals Cultural Authority with a Light Touch – Museums Using Humor in Social Media Communication

2020 ◽  
Vol 22 (2) ◽  
pp. 39
Author(s):  
Marta Najda-Janoszka ◽  
Magdalena Sawczuk
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Empirical Study ◽  
Cultural Authority ◽  
Light Touch ◽  
Common Trends ◽  
Media Communication ◽  
Final Sample ◽  
The Social ◽  
Social Media Communication

The distinctively informal and participatory environment of social media can help museums improve comprehension by providing new ways of seeing, interpreting and experiencing. Aparticular potential in that digital context may relate to a humorous discourse. Given that museum research has yet to explore the use of humor in social media communication, the aim of this article is to fill the gap by investigating how museums incorporate humor to communicate over the net with wide and fragmented audiences. The empirical study was based on a content analysis of messages posted on the social media profiles of museums from the Mal opolska Region in Poland. The analysis involved material gathered from 71 institutions running proprietary social media sites (of a total 119 museums in the region), whose activity was observed during a two-and-a-half-month period. The final sample developed through a consensus coding procedure consisted of 47 humorous messages posted on profiles of 15 institutions. The findings identify certain common trends as well as differences in the use of humor in the social media communication of museums. Observed discrepancies relate to distinct framings and cohesiveness of practiced humorous communication. Along with a variety of humorous utterances different reactions of the audience were identified.

scholarly journals TABOO OR NOT TABOO: (IN)VISIBILITIES OF DEATH, DYING AND BEREAVEMENT

2020 ◽  
Author(s):  
Ylva Hård af Segerstad ◽  
Jo Bell ◽  
Korina Giaxoglou ◽  
Stacey Pitsillides ◽  
Daphna Yeshua-Katz ◽  
...  
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Media Communication ◽  
Interdisciplinary Field ◽  
Media Environments ◽  
And Shifts ◽  
The Uk ◽  
Social Media Communication ◽  
Academic Discourses ◽  
Analytical Frameworks

The notion that ‘death is a taboo’ pervades private, public and academic discourses around death, dying and bereavement in contemporary Western societies. The rise of digital media within the last decades further complicates the appreciation of the stance that death is a taboo, given the increased opportunities afforded in social media environments for embracing death, fostering new intimacies with strangers and semi-strangers but also for turning death into a spectacle (Jakobsen, 2016). The study of death-related practices online and the tensions they raise has rapidly been growing in the interdisciplinary field of Death online studies. However, in this field there is a need for developing shared conceptual and analytical frameworks and ensure methodological and theoretical robustness in line with developments in the study of social media communication. There is a need to synthesize insights from death sociology and interdisciplinary death online studies in order to shape an agenda for an integrated study of the offline and the online that can capture continuities and shifts in death-related practices (see also Borgstrom and Ellis, 2017). This panel collects four papers presented by six interdisciplinary scholars from Denmark, Sweden, Israel and the UK. Focusing on the (in)visibilities of death, dying and bereavement across contexts - online and offline - the papers critically revisit the ‘death is taboo’ thesis by investigating the particular conditions under which death, dying and bereavement are talked about, storied, and made socially visible and the ways in which technology plays a vital part in coping with mortality.

STRATEGI KOMUNIKASI CROWDFUNDING PADA KOLASE.COM

2019 ◽  
Vol 2 (2) ◽  
pp. 177-187
Author(s):  
Venessa Agusta Gogali ◽  
Fajar Muharam ◽  
Syarif Fitri
Keyword(s):  
Social Media ◽  
Communication Strategies ◽  
Communication Strategy ◽  
New Method ◽  
Media Communication ◽  
Social Activists ◽  
Social Media Communication

Crowdfunding is a new method in fundraising activities based online. Moreover, the level of penetration of social media to the community is increasingly high. This makes social activists and academics realize that it is important to study social media communication strategies in crowdfunding activities. There is encouragement to provide an overview of crowdfunding activities. So the author conducted a research on "Crowdfunding Communication Strategy Through Kolase.com Through Case Study on the #BikinNyata Program Through the Kolase.com Website that successfully achieved the target. Keywords: Strategic of Communication, Crowdfunding, Social Media.

#INCLUSION – THE IMPACT OF SOCIAL MEDIA COMMUNICATION ON THE LEGITIMACY OF ARMED FORCES

2019 ◽  
pp. 43-60
Author(s):  
EVA MOEHLECKE DE BASEGGIO ◽  
OLIVIA SCHNEIDER ◽  
TIBOR SZVIRCSEV TRESCH
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Structural Equation ◽  
Armed Forces ◽  
Equation Model ◽  
Media Communication ◽  
The Public ◽  
Political Legitimation ◽  
Social Media Communication ◽  
The Impact

The Swiss Armed Forces (SAF), as part of a democratic system, depends on legitimacy. Democracy, legitimacy and the public are closely connected. In the public sphere the SAF need to be visible; it is where they are controlled and legitimated by the citizens, as part of a deliberative discussion in which political decisions are communicatively negotiated. Considering this, the meaning of political communication, including the SAF’s communication, becomes obvious as it forms the most important basis for political legitimation processes. Social media provide a new way for the SAF to communicate and interact directly with the population. The SAF’s social media communication potentially brings it closer to the people and engages them in a dialogue. The SAF can become more transparent and social media communication may increase its reputation and legitimacy. To measure the effects of social media communication, a survey of the Swiss internet population was conducted. Based on this data, a structural equation model was defined, the effects of which substantiate the assumption that the SAF benefits from being on social media in terms of broadening its reach and increasing legitimacy values.

Sign in / Sign up

Export Citation Format

Share Document