scholarly journals Public Diplomacy and Related Concepts from the Perspective of Lasswell’s Communication Model

JAHR ◽  
2020 ◽  
Vol 11 (2) ◽  
pp. 357-376
Author(s):  
Hasan Saliu
Keyword(s):  
Foreign Policy ◽  
Literature Review ◽  
Public Relations ◽  
Public Diplomacy ◽  
Communication Model ◽  
Interdisciplinary Perspective ◽  
International Public Relations ◽  
International Image ◽  
Communication Approach

The purpose of this article is to explore the differences between public diplomacy and similar concepts that relate to the country’s international image. Concepts such as public diplomacy, traditional diplomacy, foreign policy, international public relations, propaganda, national branding, etc., are often seen as synonymous. A mere observation of these concepts is provided in the literature review. These concepts are elaborated based on the communication actors’ perspective, the inter-communicating parties, the message providers, the message recipients, and the mode of communication, whereas identifying the differences and distinctions between them is realized according to the Lasswell communication formula. The conclusions show that this communication approach provides more potential to identify the differences between these concepts as compared to the current approaches, which view them from an interdisciplinary perspective.

Advancing the country image construct from a public relations perspective

2015 ◽  
Vol 19 (1) ◽  
pp. 62-80 ◽  
Author(s):  
Alexander Buhmann ◽  
Diana Ingenhoff
Keyword(s):  
Public Relations ◽  
Travel Behavior ◽  
Public Diplomacy ◽  
Path Model ◽  
Reputation Management ◽  
Country Image ◽  
Content Type ◽  
Central Target ◽  
International Public Relations ◽  
Stakeholder Behavior

Purpose – The purpose of this paper is to develop and test a new model for the measurement of the constitution and effects of the country image as a central target construct in international public relations. Design/methodology/approach – The authors combine concepts from reputation management (Eisenegger and Imhof, 2008; Ingenhoff and Sommer, 2007), national identity theory (Smith, 1987), and attitude theory (Ajzen and Fishbein, 1980) to derive a four-dimensional model, conceptualizing country images as stakeholder attitudes toward a nation and its state, comprising specific beliefs and general feelings in a functional, normative, aesthetic, and emotional dimension. Furthermore, the authors develop a path model to analyze the country image’s effect on stakeholder behavior. This model is operationalized and tested in a survey regarding the country image of the USA and its effects on travel behavior. Findings – Results show how functional, normative and aesthetic image dimensions vary in affecting the formation of the affective image component. It is also demonstrated how the affective image di-mension acts as a mediator in the image’s effect on stakeholder behavior. Practical implications – For international public relations and public diplomacy practice the developed model supplies a new approach for country image analyses which will serve and improve the development and evaluation of cross-national communication strategies. Originality/value – The paper introduces a new theory-grounded approach to clarify the dimensionality of the country image construct. It is the first to operationalize cognitive and affective dimensions of the country image by combining formative and reflective indicators in a mixed specified construct.

PENERAPAN PROGRAM EMPLOYEE RELATIONS DALAM MENINGKATKAN MOTIVASI KERJA KARYAWAN DI PT. PLN (PERSERO) PUSLITBANG

2017 ◽  
Vol 5 (2) ◽  
pp. 1-26
Author(s):  
Risma Kartika ◽  
Arwidia Anindito
Keyword(s):  
Foreign Policy ◽  
Literature Review ◽  
Public Relations ◽  
Qualitative Methods ◽  
Employee Motivation ◽  
Employee Relations ◽  
Maximum Performance ◽  
Communication Needs ◽  
The Many ◽  
A Company

Building on the success of a company requires a good Implementation of the program so that the external and internal public can continue to be faithful and loyal. Implementation of the program provide motivation for employees is one of the important role that can produce maximum performance of the employees so that led to the attainment of the objectives of a company. Employees are assets in the company so that communication with them is an important thing to do. Communication needs to be woven and well managed because communication can be directed to achieve the desired goals of the company. In order to improve moral can not be separated from the responsibility of the company to carry out goal-directed communication motivate employees. Communicate to motivate can be realized in the form of employee relations activities. PT PLN (Persero) PUSLITBANG as one branch of a foreign policy that is engaged in services that have public relations (PR), activities related to developing relationships with employee relations are handled by the part. Used literature review includes a number of concepts concerning the application of employee relations, and employee motivation. This study used qualitative methods. This is a descriptive-qualitatif study. Based on the findings, PR PT PLN (Persero) PUSLITBANG not apply four overall implementation proces. But employee relations activities have been very well built. It can be seen from the many programs that have been conceived and developed by internal parties, so as to support employee motivation which can produce a productivity.

scholarly journals Institutional and Organizational Support of Public Diplomacy in the System of Public Administration

2020 ◽  
Vol 47 (4) ◽  
pp. 33-38
Author(s):  
Daria MOSTOVA
Keyword(s):  
Foreign Policy ◽  
Public Administration ◽  
Organizational Support ◽  
Financial Stability ◽  
Public Diplomacy ◽  
Practical Implementation ◽  
The Public ◽  
Functional Development ◽  
Grant Support ◽  
International Image

The article is devoted to the problem of institutional and organizational support of public diplomacy. It was analyzed the financial resource from 2016 to 2018 as a basis for the practical implementation of projects in the field of public diplomacy, promotion and formation of a positive international image of Ukraine in the world. Defineded the foreign policy of Ukraine in the field of public diplomacy and identified key indicators of the Ukrainian Institute report in 2019. It was investigated the organizational structure in the system of public administration in Ukraine. Defined the tasks and spheres of public diplomacy influence for the purpose of organizational and functional development as a component of the system of public administration in Ukraine. The term «public diplomacy» constantly appears in the public and media space. Proper functioning of public diplomacy offers constant cooperation between the state and public society organizations, representatives of the professional and expert community. Proper providing institutional and organizational component of public diplomacy promotes international cooperation between institutions and understanding, trust and influence. Thus, an important priority of the public diplomacy strategy is to construct, develop a network of influence and strengthen cooperation with national and international stakeholders. It was suggested the institutional sphere of public diplomacy with the obligatory network of priority policy areas. Due to this it’s important to provide grant support to those organizations engaged in research and analysis in the field of foreign policy, international relations. Proper provision of public diplomacy in the system of public administration can be observe to improving the quality and efficiency of services provided both state and public organizations. Through the harmonious functioning of the economic component, the organizational support of public diplomacy in the system of public administration contributes to the achievement of clear goals, including: efficient use of economic resources, development of scientific and technical sector, growth of internal and external financial stability.

American Exceptionalism and US Foreign Policy: Public Diplomacy at the End of the Cold War. By Siobhàn McEvoy-Levy. New York: Palgrave, 2001. 256p. $75.00.

2002 ◽  
Vol 96 (3) ◽  
pp. 693-694
Author(s):  
Francis A. Beer
Keyword(s):  
New York ◽  
Foreign Policy ◽  
Cold War ◽  
Public Relations ◽  
International Relations ◽  
Public Diplomacy ◽  
American Exceptionalism ◽  
International Communication ◽  
Us Foreign Policy ◽  
The Cold War

Public diplomacy, or foreign policy rhetoric, is an increasingly important dimension of international relations. As modern media extend their global reach, they bring national foreign policy actions out of the diplomatic closet into full public view. Public relations experts market foreign policy as they do other products and services. Foreign policy marketing uses rhetoric strategically to legitimize national actions, mobilize support from allies, and counter the propaganda efforts of opponents. McEvoy-Levy's work contributes to the growing literature of such modern international communication.

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