Cheap Sex and the Changing Economics of Broadcast Television

2007 ◽  
Author(s):  
Amit Gandhi ◽  
Matthew L. Spitzer ◽  
Simon Wilkie
Keyword(s):  
Broadcast Television

The Utility and Content of Traditional Ads

2019 ◽  
pp. 201-223
Author(s):  
Michael Franz
Keyword(s):  
Resource Allocation ◽  
New Technologies ◽  
Television Advertising ◽  
Tipping Point ◽  
Political Actors ◽  
Broadcast Television ◽  
Political Ads ◽  
Issue Content ◽  
Key Questions

This chapter focuses on traditional political ads in US elections, in particular those most often airing on broadcast television stations, investigating three key questions: Have traditional political ads reached a tipping point, as new technologies and voter targeting opportunities shift the resource allocation of campaigns? Do traditional political ads work in changing minds and mobilizing voters, and how might those opportunities for persuasion and mobilization change as media engagement diversifies? Finally, what is the issue content of traditional political ads, and how does the content vary across platforms? All told, despite fast-developing change in opportunities for political actors to reach voters, television advertising remains a critically important strategy for campaigns and their political allies.

Video-Based Instruction: Issues of Effectiveness, Interaction, and Learner Control

1992 ◽  
Vol 21 (1) ◽  
pp. 45-50 ◽  
Author(s):  
John Barnard
Keyword(s):  
Student Teacher ◽  
Learner Control ◽  
Future Research ◽  
Teacher Interaction ◽  
Broadcast Television ◽  
New Methods ◽  
Based Instruction

Decades of research has shown that television, as a medium for delivering instruction, is at least as effective as classroom lecture. Although many educators have expressed concern over the quality and frequency of student/teacher interaction available through televised courses, studies indicate that different learners may have distinct needs for varying types of interaction. As the use of videocassette recorders has become widespread possibilities have increased for new methods of video-based instruction. The increasing use of videocassettes for delivery of instruction has also raised questions for possible future research on how student use of this medium differs from broadcast television or live classroom lecture.

Unequal Opportunities

2018 ◽  
Vol 4 (4) ◽  
pp. 109-129
Author(s):  
Miranda J. Banks
Keyword(s):  
Trade Unions ◽  
Personal Experience ◽  
Government Agencies ◽  
Committee Report ◽  
Broadcast Television ◽  
Qualitative And Quantitative ◽  
Representation Of Women ◽  
History Of ◽  
Statistical Survey ◽  
Unequal Opportunities

This article examines the precarity of labor for women working in US broadcast television during the long 1970s, focusing on interventions by government agencies, trade unions, and individual writers and producers, with a particular focus on the Writers Guild of America (WGA) 1974 Women's Committee Report, the first major statistical survey to track the representation of women as creatives within American television. This article puts qualitative and quantitative data in direct conversation: where one captures the nuances of personal experience and the other highlights the extent of inequality, together they help fill gaps in understanding the long history of struggles for equity in media production.

Context and Sources in Broadcast Television Coverage of the 2004 Democratic Primary

2008 ◽  
Vol 11 (3) ◽  
pp. 340-356 ◽  
Author(s):  
Geri Alumit Zeldes ◽  
Frederick Fico ◽  
Stephen Lacy
Keyword(s):  
Broadcast Television ◽  
Television Coverage

scholarly journals A (premature) eulogy of broadcasting: the sense of the ending of television

Matrizes ◽  
2015 ◽  
Vol 9 (1) ◽  
pp. 67
Author(s):  
Milly Buonanno
Keyword(s):  
Media Studies ◽  
Broadcast Television ◽  
The World ◽  
Contemporary Media ◽  
The Way

The vanishing centrality of broadcast television has turned into a key issue within contemporary media studies, thus making the end of television a familiar trope in scholarly discourses and opening the way to a redefinition of the present-day phase in terms of post-broadcast era. Besides recognizing that there are plenty of places in the world where the broadcast era is still alive, this article makes the claim that the discoursive formation of the passing of television as we knew it may offer media scholar-ship the opportunity to assume the viewpoint of the end as the privileged perspective from which the broadcast era can be looked at anew, eventually acknowledging the reasons why it is liable to be praised rather than buried.

scholarly journals The delay economy of “continuity” and the emerging impatience culture of the digital era

2019 ◽  
Vol 1 (1) ◽  
pp. 85-101 ◽  
Author(s):  
Hanne Bruun
Keyword(s):  
Public Service ◽  
Digital Technology ◽  
Television Industry ◽  
Broadcast Television ◽  
Digital Era ◽  
Communicative Strategies ◽  
Private And Public ◽  
Temporal Structures ◽  
Media Experience ◽  
Over The Top

AbstractThis article compares the “continuity” produced by private- and public service television companies and discusses whether it can survive in the digital era. In broadcast television, “continuity” carries the industry’s dominating business model: the commercial break. The present disruption to this model, caused by digital technology, over-the-top companies like Netflix and social media like Youtube, has made the television industry eager to adapt to new television viewing habits. However, based on a comparative analysis of the communicative strategies of four television companies in Denmark, the article argues that a traditional delay economy still governs the temporal structures and constructions of continuity. This delay economy draws heavily on the patience of its implied viewers. The article discusses this conceptualization of the audience in the context of an emerging impatience culture in which instant access to personalized audio-visual content and gaming on different devices are part of the viewers’ media experience.

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