Empirical Analysis of Competitive Pricing Strategies with Complementary Product Lines

Author(s):  
Yu Ma ◽  
Seethu Seetharaman ◽  
Chakravarthi Narasimhan
2020 ◽  
pp. 1-28
Author(s):  
Yifeng Peng

Over the years, as people's lives have improved, our need for transportation and accommodation has increased, driving the rapid growth of the sharing economy. Some well-known network sharing platforms, such as Uber, Drip and Airbnb, provide a large number of convenient options for users with transactional needs, make more use of idle tourism, accommodation and other resources. Sharing economy platforms continue to improve the content and format of their products, but at the same time, the future of sharing platforms and the difficulty of competition is a concern as more platform companies become involved and prices become more transparent. Under this circumstance, optimizing product pricing has become an urgent need for many sharing economy platforms. In this paper, we take Airbnb as the starting point and conduct an empirical analysis of the blocking behavior of homeowners based on proprietary data to explore the factors that affect their product supply. We find that price, number of beds, and listing type all have a significant impact on blocking houses. After that, we conducted further research on price factors and developed a model aiming at profit maximization to obtain the best pricing range for the region and provide suggestions for pricing strategies. Keywords: Sharing Economy, Blocking behavior, Pricing Strategy, Airbnb


2019 ◽  
Vol 14 (01) ◽  
pp. 26-47 ◽  
Author(s):  
Ian B. Page

AbstractVintage goods are a unique set of goods that accrue value over time. Unlike producers for many other vintage goods, Scottish distilleries often mature their stocks to different ages and sell a product line that varies significantly in quality. This article develops a theoretical model to examine this maturation strategy and identify market conditions under which a distillery would produce multiple ages of whisky. An empirical analysis of distilleries’ product lines confirms results from the model and highlights the determinants of variety and substitutability between brands. (JEL Classifications: D43, L13, L66)


2018 ◽  
Vol 26 (1) ◽  
pp. 55-73
Author(s):  
A. V. Gubareva ◽  
A. A. Panin ◽  
A. V. Plyasunov ◽  
L. V. Som

2003 ◽  
Vol 27 (11-12) ◽  
pp. 2207-2218 ◽  
Author(s):  
Erich Kutschinski ◽  
Thomas Uthmann ◽  
Daniel Polani

2020 ◽  
Vol 12 (9) ◽  
pp. 3806
Author(s):  
Lu Xiao ◽  
Hang Zhang ◽  
Yong Qin

Consumers often face valuation uncertainty when innovative products are introduced into market, and they may update the valuation about product quality based on historical sales information over time. Based on this background, this study constructed a two-period duopoly model of innovative products and investigated the effect of consumers’ social learning on enterprises’ pricing strategies and profits. Optimal pricing decisions for competitive enterprises with and without consumers’ social learning were obtained. It was found that consumers’ social learning will intensify competition between enterprises, which will lower their prices and profits. The stronger the learning intensity of consumers, the greater the profit loss for enterprises.


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