scholarly journals Competitive Pricing Strategies in Social Networks

2018 ◽  
Author(s):  
Ying-Ju Chen ◽  
Yves Zenou ◽  
Junjie Zhou
Keyword(s):  
Social Networks ◽  
Pricing Strategies ◽  
Competitive Pricing

scholarly journals Competitive pricing strategies in social networks

2018 ◽  
Vol 49 (3) ◽  
pp. 672-705 ◽  
Author(s):  
Ying-Ju Chen ◽  
Yves Zenou ◽  
Junjie Zhou
Keyword(s):  
Social Networks ◽  
Pricing Strategies ◽  
Competitive Pricing

Der Markt für Social Games

2014 ◽  
Vol 55 (2) ◽  
pp. 23-28 ◽  
Author(s):  
Florian W. Bartholomae
Keyword(s):  
Social Networks ◽  
Pricing Strategies ◽  
Social Games ◽  
Traditional Markets ◽  
The Social ◽  
Aktuelle Entwicklungen ◽  
Game Developers ◽  
Factors Of Success

Der Markt für Social Games verzeichnet hohe Wachstumsraten und stellt ein lukratives Umfeld für potentielle Neueintreter dar. Allerdings ist dieser Markt durch einige ökonomische Besonderheiten gekennzeichnet, die ihn von traditionellen Märkten unterscheiden und bei jeder unternehmerischen Entscheidung zu berücksichtigen sind. Zudem steigt die dortige Wettbewerbsintensität zunehmend, während zugleich mit den Interessen der Betreiber sozialer Netzwerke sowie den anspruchsvoller werdenden Kunden umgegangen werden muss, und damit die dort aktiven Unternehmen vor große Herausforderungen stellt. Dieser Beitrag beleuchtet den Markt näher, identifiziert wichtige Erfolgsfaktoren und Preisstrategien, stellt aktuelle Entwicklungen dar und gibt darauf basierend Handlungsempfehlungen. As the market for social games becomes more and more important, many game developers try to enter this market. However, firms must be aware that this market features some special economic features which distinguish it from traditional markets. As this market matures, competition gets fiercer and consumers become more demanding. Moreover, the social networks interests also challenge the game developers. This paper analyzes the market, identifies important factors of success and pricing strategies, and derives recommendations. Keywords: spieldesign, monetarisierungsstrategien, konsumentenprofil, alleinstellungsmerkmal

On a three-level competitive pricing problem with uniform and mill pricing strategies

2018 ◽  
Vol 26 (1) ◽  
pp. 55-73
Author(s):  
A. V. Gubareva ◽  
A. A. Panin ◽  
A. V. Plyasunov ◽  
L. V. Som
Keyword(s):  
Pricing Strategies ◽  
Mill Pricing ◽  
Competitive Pricing

Learning competitive pricing strategies by multi-agent reinforcement learning

2003 ◽  
Vol 27 (11-12) ◽  
pp. 2207-2218 ◽  
Author(s):  
Erich Kutschinski ◽  
Thomas Uthmann ◽  
Daniel Polani
Keyword(s):  
Reinforcement Learning ◽  
Pricing Strategies ◽  
Multi Agent ◽  
Competitive Pricing

scholarly journals Competitive Pricing of Innovative Products with Consumers’ Social Learning

2020 ◽  
Vol 12 (9) ◽  
pp. 3806
Author(s):  
Lu Xiao ◽  
Hang Zhang ◽  
Yong Qin
Keyword(s):  
Social Learning ◽  
Product Quality ◽  
Optimal Pricing ◽  
Pricing Strategies ◽  
Pricing Decisions ◽  
Duopoly Model ◽  
Innovative Products ◽  
Valuation Uncertainty ◽  
Competitive Pricing ◽  
Over Time

Consumers often face valuation uncertainty when innovative products are introduced into market, and they may update the valuation about product quality based on historical sales information over time. Based on this background, this study constructed a two-period duopoly model of innovative products and investigated the effect of consumers’ social learning on enterprises’ pricing strategies and profits. Optimal pricing decisions for competitive enterprises with and without consumers’ social learning were obtained. It was found that consumers’ social learning will intensify competition between enterprises, which will lower their prices and profits. The stronger the learning intensity of consumers, the greater the profit loss for enterprises.

Dynamic competitive pricing strategies

1992 ◽  
Vol 9 (1) ◽  
pp. 91-108 ◽  
Author(s):  
Anne T. Coughlan ◽  
Murali K. Mantrala
Keyword(s):  
Pricing Strategies ◽  
Competitive Pricing
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