Controlling for Temporary Promotions in a Differentiated Products Model of Consumer Demand

2004 ◽  
Author(s):  
Charles J. Romeo ◽  
Mary W. Sullivan
Author(s):  
Konstantinos Giannakas

This article focuses on the analysis of consumer demand in markets for vertically differentiated products—markets where quality is the main differentiating attribute of the goods involved. The objective is to provide an overview of the analysis of consumer demand in vertically differentiated markets, the standard assumptions employed in the literature, and the relevance and ramifications of some key assumptions for the analysis of food product markets. The article presents a general model of vertical product differentiation and derives the consumer demands for, and market shares of, the different products, as well as measures of consumer surplus for the different consumer groups involved. The discussion then focuses on alternative model formulations derived through different assumptions employed in the analysis. The assumptions employed can have important ramifications for the equilibrium variety and the structure of different supply channels. Finally, this article discusses some important issues that can be addressed using this methodological framework.


2020 ◽  
Vol 29 (11) ◽  
pp. 45-49
Author(s):  
L.N. Fedyanina ◽  
◽  
E.S. Smertina ◽  
V.A. Lyakh ◽  
A.E. Elizarova ◽  
...  

The article considers the problem of improving the range of confectionery from the standpoint of use plant materials of satisfaction by consumer demand in dieteticpreventive foods. The analysis of domestic and foreign scientific literature on promising directions of improving the range of dietetic-preventive confectionery is given. It is noted that in the recipes for flour confectionery introduced from non-traditional raw materials containing dietary fiber.


2016 ◽  
Vol 14 (3) ◽  
Author(s):  
Frank Maier-Rigaud ◽  
Ulrich Schwalbe ◽  
Felix Forster

AbstractThis article focusses on the non-coordinated effects of minority shareholdings in oligopolistic markets. It is demonstrated that minority shareholdings even when they fall below the usual thresholds can lead to a significant impediment of effective competition (SIEC) on a purely non-coordinated basis. This is particularly likely in a market with differentiated products, when a firm partially acquires shareholdings in its closest competitor and when the next best alternative products are only weak substitutes.


2020 ◽  
Vol 22 (1) ◽  
pp. 41-60
Author(s):  
Sungjee Choi ◽  
Inwoo Nam ◽  
Jaehwan Kim

Author(s):  
Yulia V. Meshalkina

The article deals with the problem of marketing use in the practice of modern Russian libraries. The main factors responsible for the relevance of putting marketing instruments into library practice are defined. The model of a centralized marketing service of Moscow libraries, which provides monitoring information, social communication and leisure needs of the Muscovites, the development of differentiated products and services of library activities, advertising and promoting them to the user is represented in the article.


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