The Use of a Blue Ocean Marketing Strategy For Market Capture in the U.S: A Case Study of the Blujade Company

2019 ◽  
Author(s):  
Jessica Kasongo ◽  
Anjeza Begolli ◽  
Danish Haider ◽  
Jinfeng Zhang
Keyword(s):  
Marketing Strategy ◽  
Market Capture ◽  
The U.S

Free Trade on Television: The Triumph of Business Rhetoric

1992 ◽  
Vol 17 (1) ◽  
Author(s):  
Stephen Block
Keyword(s):  
Free Trade ◽  
Free Trade Agreement ◽  
Trade Agreement ◽  
Complex Issue ◽  
Le Canada ◽  
The U.S

Abstract: This paper attempts to unravel the very complex issue of balance first by addressing its historical and theoretical contexts. Then the coverage of the U.S.-Canada Free Trade Agreement (FTA) is used as a case study. Résumé: Dans cet article l'auteur s'applique à décortiquer la complexité de la controverse notion de "balance'' dans la couverture médiatique. Il la place d'abord dans son contexte historique et théorique. Il s'appuie, ensuite, comme exemple, sur le suivi que les médias ont fait autour des pourparlers et de l'entente du libre-échange entre le Canada et les États-Unis.

Innovative promotional strategies and diversification of flavoured mass merchandise cigar products: a case study of Swedish match

2021 ◽  
pp. tobaccocontrol-2020-056145 ◽  
Author(s):  
Ollie Ganz ◽  
Mary Hrywna ◽  
Kevin R J Schroth ◽  
Cristine D Delnevo
Keyword(s):  
Regulatory Authority ◽  
Business Practice ◽  
Smoking Prevention ◽  
Tobacco Products ◽  
The Family ◽  
Promotional Efforts ◽  
Promotional Strategies ◽  
Definition Of ◽  
The U.S

In 2009, the Family Smoking Prevention and Tobacco Control Act (TCA) granted the U.S. Food and Drug Administration (FDA) regulatory authority over tobacco products, although initially this only included cigarettes, smokeless tobacco and roll-your-own tobacco. In 2016, the deeming rule extended regulatory authority to include all tobacco products, including cigars. The deeming rule prohibited the introduction of new tobacco products into the marketplace without proper marketing authorisation and laid out pathways for tobacco companies to follow. The deeming rule should have frozen the cigar marketplace in 2016. In this paper, we describe how the cigarillo marketplace, nevertheless, continues to diversify with new brands, flavors, styles and packaging sizes entering the market regularly. As an example, we highlight recent promotional efforts by Swedish Match North America (Swedish Match) for their popular cigarillo brands, including White Owl, Night Owl and Garcia y Vega’s Game brand. We argue that ambiguities in the TCA make it unclear whether Swedish Match’s seemingly new cigarillos fit the definition of new tobacco products and, if so, whether they are on the market legally. Swedish Match and other cigarillo companies may be taking advantage of these ambiguities to promote a variety of cigarillo flavors and styles in innovative ways. Given that cigars are combustible tobacco products that pose many of the same risks as cigarettes, this business practice raises significant concerns regarding the protection of public health, particularly among young people.

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