The Online Marketing Strategy of Remake Film in Indonesia case study Warkop DK.I Reborn Part 1: JANGKRIK BOSS! and Satan Slaves

2019 ◽  
Author(s):  
THERESIA THERESIA
Keyword(s):  
Marketing Strategy ◽  
Online Marketing

scholarly journals The mindmapping for marketing strategy: Case study of fashion industry

2021 ◽  
Vol 794 (1) ◽  
pp. 012082
Author(s):  
Chyntia Ika Ratnapuri ◽  
Selvi Aprilia ◽  
Dian Kurnia Ningrum ◽  
Ivan Diryana Sudirman ◽  
Doni Purnama Alamsyah
Keyword(s):  
Marketing Strategy ◽  
Fashion Industry

scholarly journals Outside-in, Inside-out, and Blended Marketing Strategy Approach: A Longitudinal Case Study

2020 ◽  
Vol 12 (3) ◽  
pp. 1
Author(s):  
Moreno Frau ◽  
Ludovica Moi ◽  
Francesca Cabiddu
Keyword(s):  
Marketing Strategy ◽  
Diagnostic Tool ◽  
Longitudinal Case Study ◽  
Unbroken Line ◽  
Inside Out

Outside-in, inside-out, and blended marketing strategy perspectives represent an unbroken line of inquiry. Nonetheless, still few studies have empirically explored the distinctive characteristics of these three marketing strategy approaches. This study performs an in-depth retrospective longitudinal case study to explore how outside-in, inside-out, and blended marketing strategy approaches evolved. With this article, we enrich the marketing strategy debate by elucidating the in-depth features of the three approaches. This work also provides practitioners with a useful managerial diagnostic tool through which to identify firms’ marketing strategy approach, and potential mismatches with the environment.

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