scholarly journals The Effects of Personal Information on Competition: Consumer Privacy and Partial Price Discrimination

2021 ◽  
Author(s):  
Francesco Clavorà Braulin
Keyword(s):  
Price Discrimination ◽  
Personal Information ◽  
Consumer Privacy

Consumer Consent and Firm Targeting After GDPR: The Case of a Large Telecom Provider

2021 ◽  
Author(s):  
Miguel Godinho de Matos ◽  
Idris Adjerid
Keyword(s):  
Firm Behavior ◽  
Personal Information ◽  
Data Types ◽  
Privacy Regulation ◽  
General Data Protection Regulation ◽  
Consumer Privacy ◽  
General Data ◽  
Targeted Marketing ◽  
Dramatic Shift ◽  
Lock In

The general data protection regulation (GDPR) represents a dramatic shift in global privacy regulation. We focus on GDPR’s enhanced consumer consent requirements that aim to provide transparent and active elicitation of data allowances. We evaluate the effect of enhanced consent on consumer opt-in behavior and on firm behavior and outcomes after consent is solicited. Utilizing an experiment at a large telecommunications provider with operations in Europe, we find that opt-in for different data types and uses increased once GDPR-compliant consent was elicited. However, consumers did not uniformly increase data allowances and continued to generally restrict permissions for more sensitive or tangential uses of their personal information. We also find that sales, the efficacy of marketing communications, and contractual lock-in increased after consumers provided new data allowances. Additional analysis suggests that these gains to the firm emerged because new data allowances enabled them to increase their use of targeted marketing for households that were amenable to these marketing efforts. These results have significant implications for firms and policymakers and suggest that enhanced consent provided via GDPR may be effective for increasing consumer privacy protection while also allowing firms reliant on consumers’ personal information to improve outcomes. This paper was accepted by Chris Forman, information systems.

Consumer Privacy Regulations

2021 ◽  
pp. 1844-1860
Author(s):  
Martha Davis
Keyword(s):  
Big Data ◽  
Consumer Protection ◽  
Data Privacy ◽  
Personal Information ◽  
Smart Cities ◽  
Consumer Trust ◽  
Consumer Privacy ◽  
Societal Benefits ◽  
Globalized Economy ◽  
Information Consumers

Big data and analytics have not only changed how businesses interact with consumers, but also how consumers interact with the larger world. Smart cities, IoT, cloud, and edge computing technologies are all enabled by data and can provide significant societal benefits via efficiencies and reduction of waste. However, data breaches have also caused serious harm to customers by exposing personal information. Consumers often are unable to make informed decisions about their digital privacy because they are in a position of asymmetric information. There are an increasing number of privacy regulations to give consumers more control over their data. This chapter provides an overview of data privacy regulations, including GDPR. In today's globalized economy, the patchwork of international privacy regulations is difficult to navigate, and, in many instances, fails to provide adequate business certainty or consumer protection. This chapter also discusses current research and implications for costs, data-driven innovation, and consumer trust.

Privacy Concerns and Consumer Willingness to Provide Personal Information

2000 ◽  
Vol 19 (1) ◽  
pp. 27-41 ◽  
Author(s):  
Joseph Phelps ◽  
Glen Nowak ◽  
Elizabeth Ferrell
Keyword(s):  
Public Policy ◽  
Personal Information ◽  
Direct Marketing ◽  
Personal Data ◽  
Privacy Concerns ◽  
Consumer Privacy ◽  
Trade Offs ◽  
Situational Characteristics ◽  
Information Type

The authors examine potential relationships among categories of personal information, beliefs about direct marketing, situational characteristics, specific privacy concerns, and consumers’ direct marketing shopping habits. Furthermore, the authors offer an assessment of the trade-offs consumers are willing to make when they exchange personal information for shopping benefits. The findings indicate that public policy and self-regulatory efforts to alleviate consumer privacy concerns should provide consumers with more control over the initial gathering and subsequent dissemination of personal information. Such efforts must also consider the type of information sought, because consumer concern and willingness to provide marketers with personal data vary dramatically by information type.

scholarly journals Can the CCPA Access Right Be Saved? Realigning Incentives in Access Request Verification

2020 ◽  
Vol 20 (1) ◽  
Author(s):  
Rebecca Iafrati
Keyword(s):  
Personal Information ◽  
Profit Maximization ◽  
Identity Theft ◽  
The United States ◽  
Control Rights ◽  
Consumer Privacy ◽  
Data Control ◽  
Access Request ◽  
Verification Systems ◽  
Access Right

The California Consumer Privacy Act access right has the potential to give Californians a level of control over their personal information that is unprecedented in the United States. However, consumer privacy interests will be in peril unless the access right is accompanied by an effective access request verification requirement. Requiring companies to respond to access requests when they cannot verify that the requestor is the subject of the requested data puts sensitive personal information at risk. Inversely, allowing companies to shirk their access request responsibilities by claiming that data is unverifiable diminishes consumers’ data control rights. Thus, in the context of access request verification policy, there is an inherent tension between privacy as confidentiality and privacy as control. The success of the access right, and thus all CCPA data control rights, hinges on an access request verification policy that successfully balances these competing privacy interests. The endemic identity theft caused by credit application verification systems demonstrates why such balancing cannot be wholly left to private companies. In the credit context, balancing has been driven by the profit maximization interests of businesses, which currently do not align with consumer privacy interests. Fortunately, several scholars have proposed methods for aligning these divergent interests. The strengths and weaknesses from these proposed solutions to identity theft provide a useful framework for building a system that incentivizes companies to prioritize consumer privacy when developing access request verification systems.

scholarly journals The internet and consumer privacy - shopping basket or too hard basket

2021 ◽  
Author(s):  
◽  
Dale Stephens
Keyword(s):  
New Technologies ◽  
Personal Information ◽  
Online Privacy ◽  
The Internet ◽  
Policy Makers ◽  
Consumer Privacy ◽  
Law And Policy ◽  
The World ◽  
Online Shoppers ◽  
Use Of The Internet

<p>The Internet has rapidly become the world’s most prevalent form of communication. It can be accessed twenty-four hours a day from virtually any location in the world from a myriad of technologically savvy devices. Internet users can keep up to date with world events, watch movies, listen to music, interact with government agencies, analyse business trends, undertake research and maintain contact with people anywhere. The Internet also provides the ability for users to shop ‘online’ with virtually any product or service supplier anywhere in the world. This has created concerns regarding the use of personal information obtained through the medium of the Internet. An individual’s right to privacy is a right enshrined in legislation and through tort law. With the uptake of technology and the burgeoning use of the Internet the subject of online privacy has become a complex issue for law and policy makers both in New Zealand and internationally. The aim of this paper is to look at the online shopper or consumer and how their information could be protected. This paper looks at the key areas of privacy legislation, the storage of data and the rise of new technologies including ‘cloud’ computing and suggests that the complexity of online privacy is such that a different approach to access and use of personal information of online shoppers may be required. The rate of technology change, the enormity of the data capture situation and the international accessibility of the Internet are all factors that create an almost impossible situation for ensuring consumer privacy so this paper proposes that the onus moves away from the law and policy makers and put into the hands of the users of the Internet.</p>

Digital Marketing in the Context of Consumer Privacy

2021 ◽  
pp. 89-101
Author(s):  
V. T. Vasagan
Keyword(s):  
Personal Information ◽  
Age Groups ◽  
Electronic Media ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Primary Data ◽  
Consumer Privacy ◽  
Males And Females ◽  
Loyal Customers

The development of technology adds advantages to corporations, allowing them to revamp their marketing strategies digitally. Digital marketing is formed by various techniques and tools and uses electronic media to promote the products and services in the market. This chapter attempts to explore whether the digital marketing has significant effects on customer privacy as it assesses the customer profile voluntarily or involuntarily, saving them from cybercrime. The primary data were collected from 100 samples, which consist of both males and females of different age groups. The considered hypotheses were tested, and it was observed that there is a significant impact of digital marketing on customers' privacy in terms of personal information and consumption of energy and money. Thus, corporations have to limit the number of advertisements, seek permission prior to sending advertisements, while respecting and protecting customers' privacy. Corporations could follow government guidelines and regulations strictly in the line of digital marketing, which in turn enable them to earn loyal customers.

scholarly journals China's Regulatory Framework for Dynamic and Personalized Pricing in the Digital Economy

2021 ◽  
Vol 10 (1) ◽  
pp. 1
Author(s):  
Feng WANG
Keyword(s):  
Price Discrimination ◽  
Dynamic Pricing ◽  
Personal Information ◽  
Legal Regulation ◽  
Information Protection ◽  
Price Fairness ◽  
Market Dominance ◽  
Rights And Interests ◽  
Laws And Policies ◽  
Personal Information Protection

Under the Chinese legal system, in principle, there is no objection to dynamic and personalized pricing of enterprises. Dynamic pricing does not involve the processing of personal information, and consumers have a higher perception of price fairness, it is seldom concerned by laws and policies. Personalized pricing involves the processing of personal information, and consumers generally feel that the price is unfair and difficult to accept, so it is the focus of legal regulation. Enterprises face three obstacles in implementing personalized pricing. First, in terms of personal information protection, enterprises should abide by the provisions on personal consent and automatic decision-making in the Personal Information Protection Law. Second, in the aspect of anti-monopoly, enterprises should abide by the provisions of the Anti-Monopoly Law, and cannot achieve collusion through algorithms and abuse market dominance to implement differential treatment for trading counterparts. Third, in the protection of consumers' rights and interests, enterprises should respect the Price Law and other laws, and cannot commit price fraud and price discrimination. The current law on dynamic and personalized pricing is not perfect. In the future, we can protect consumers' rights and interests mainly by strengthening enterprises' obligation of providing information.

Privacy, Personalization, and Price Discrimination

2020 ◽  
Author(s):  
Sinem Hidir ◽  
Nikhil Vellodi
Keyword(s):  
Market Segmentation ◽  
Price Discrimination ◽  
Design Problem ◽  
Bilateral Trade ◽  
Search Interface ◽  
Online Retail ◽  
Consumer Privacy ◽  
Incentive Compatible ◽  
Novel Design

Abstract We study a bilateral trade setting in which a buyer has private valuations over a multi-product seller’s inventory. We introduce the notion of an incentive-compatible market segmentation (IC-MS)—a market segmentation compatible with the buyer’s incentives to voluntarily reveal their preferences. Our main result is a characterization of the buyer-optimal IC-MS. It is partially revealing, comprised primarily of pooling segments wide enough to keep prices low but narrow enough to ensure trade over relevant products. We use our results to study a novel design problem in which a retail platform seeks to attract consumers by calibrating the coarseness of its search interface. Our analysis speaks directly to consumer privacy and the debate regarding product steering versus price discrimination in online retail.

Sign in / Sign up

Export Citation Format

Share Document