What Personal Information Can a Consumer Facial Image Reveal? Implications for Marketing ROI and Consumer Privacy

2020 ◽  
Author(s):  
Yegor Tkachenko ◽  
Kamel Jedidi
Keyword(s):  
Personal Information ◽  
Facial Image ◽  
Consumer Privacy ◽  
Marketing Roi

Consumer Consent and Firm Targeting After GDPR: The Case of a Large Telecom Provider

2021 ◽  
Author(s):  
Miguel Godinho de Matos ◽  
Idris Adjerid
Keyword(s):  
Firm Behavior ◽  
Personal Information ◽  
Data Types ◽  
Privacy Regulation ◽  
General Data Protection Regulation ◽  
Consumer Privacy ◽  
General Data ◽  
Targeted Marketing ◽  
Dramatic Shift ◽  
Lock In

The general data protection regulation (GDPR) represents a dramatic shift in global privacy regulation. We focus on GDPR’s enhanced consumer consent requirements that aim to provide transparent and active elicitation of data allowances. We evaluate the effect of enhanced consent on consumer opt-in behavior and on firm behavior and outcomes after consent is solicited. Utilizing an experiment at a large telecommunications provider with operations in Europe, we find that opt-in for different data types and uses increased once GDPR-compliant consent was elicited. However, consumers did not uniformly increase data allowances and continued to generally restrict permissions for more sensitive or tangential uses of their personal information. We also find that sales, the efficacy of marketing communications, and contractual lock-in increased after consumers provided new data allowances. Additional analysis suggests that these gains to the firm emerged because new data allowances enabled them to increase their use of targeted marketing for households that were amenable to these marketing efforts. These results have significant implications for firms and policymakers and suggest that enhanced consent provided via GDPR may be effective for increasing consumer privacy protection while also allowing firms reliant on consumers’ personal information to improve outcomes. This paper was accepted by Chris Forman, information systems.

Consumer Privacy Regulations

2021 ◽  
pp. 1844-1860
Author(s):  
Martha Davis
Keyword(s):  
Big Data ◽  
Consumer Protection ◽  
Data Privacy ◽  
Personal Information ◽  
Smart Cities ◽  
Consumer Trust ◽  
Consumer Privacy ◽  
Societal Benefits ◽  
Globalized Economy ◽  
Information Consumers

Big data and analytics have not only changed how businesses interact with consumers, but also how consumers interact with the larger world. Smart cities, IoT, cloud, and edge computing technologies are all enabled by data and can provide significant societal benefits via efficiencies and reduction of waste. However, data breaches have also caused serious harm to customers by exposing personal information. Consumers often are unable to make informed decisions about their digital privacy because they are in a position of asymmetric information. There are an increasing number of privacy regulations to give consumers more control over their data. This chapter provides an overview of data privacy regulations, including GDPR. In today's globalized economy, the patchwork of international privacy regulations is difficult to navigate, and, in many instances, fails to provide adequate business certainty or consumer protection. This chapter also discusses current research and implications for costs, data-driven innovation, and consumer trust.

Privacy Concerns and Consumer Willingness to Provide Personal Information

2000 ◽  
Vol 19 (1) ◽  
pp. 27-41 ◽  
Author(s):  
Joseph Phelps ◽  
Glen Nowak ◽  
Elizabeth Ferrell
Keyword(s):  
Public Policy ◽  
Personal Information ◽  
Direct Marketing ◽  
Personal Data ◽  
Privacy Concerns ◽  
Consumer Privacy ◽  
Trade Offs ◽  
Situational Characteristics ◽  
Information Type

The authors examine potential relationships among categories of personal information, beliefs about direct marketing, situational characteristics, specific privacy concerns, and consumers’ direct marketing shopping habits. Furthermore, the authors offer an assessment of the trade-offs consumers are willing to make when they exchange personal information for shopping benefits. The findings indicate that public policy and self-regulatory efforts to alleviate consumer privacy concerns should provide consumers with more control over the initial gathering and subsequent dissemination of personal information. Such efforts must also consider the type of information sought, because consumer concern and willingness to provide marketers with personal data vary dramatically by information type.

scholarly journals Can the CCPA Access Right Be Saved? Realigning Incentives in Access Request Verification

2020 ◽  
Vol 20 (1) ◽  
Author(s):  
Rebecca Iafrati
Keyword(s):  
Personal Information ◽  
Profit Maximization ◽  
Identity Theft ◽  
The United States ◽  
Control Rights ◽  
Consumer Privacy ◽  
Data Control ◽  
Access Request ◽  
Verification Systems ◽  
Access Right

The California Consumer Privacy Act access right has the potential to give Californians a level of control over their personal information that is unprecedented in the United States. However, consumer privacy interests will be in peril unless the access right is accompanied by an effective access request verification requirement. Requiring companies to respond to access requests when they cannot verify that the requestor is the subject of the requested data puts sensitive personal information at risk. Inversely, allowing companies to shirk their access request responsibilities by claiming that data is unverifiable diminishes consumers’ data control rights. Thus, in the context of access request verification policy, there is an inherent tension between privacy as confidentiality and privacy as control. The success of the access right, and thus all CCPA data control rights, hinges on an access request verification policy that successfully balances these competing privacy interests. The endemic identity theft caused by credit application verification systems demonstrates why such balancing cannot be wholly left to private companies. In the credit context, balancing has been driven by the profit maximization interests of businesses, which currently do not align with consumer privacy interests. Fortunately, several scholars have proposed methods for aligning these divergent interests. The strengths and weaknesses from these proposed solutions to identity theft provide a useful framework for building a system that incentivizes companies to prioritize consumer privacy when developing access request verification systems.

scholarly journals The internet and consumer privacy - shopping basket or too hard basket

2021 ◽  
Author(s):  
◽  
Dale Stephens
Keyword(s):  
New Technologies ◽  
Personal Information ◽  
Online Privacy ◽  
The Internet ◽  
Policy Makers ◽  
Consumer Privacy ◽  
Law And Policy ◽  
The World ◽  
Online Shoppers ◽  
Use Of The Internet

<p>The Internet has rapidly become the world’s most prevalent form of communication. It can be accessed twenty-four hours a day from virtually any location in the world from a myriad of technologically savvy devices. Internet users can keep up to date with world events, watch movies, listen to music, interact with government agencies, analyse business trends, undertake research and maintain contact with people anywhere. The Internet also provides the ability for users to shop ‘online’ with virtually any product or service supplier anywhere in the world. This has created concerns regarding the use of personal information obtained through the medium of the Internet. An individual’s right to privacy is a right enshrined in legislation and through tort law. With the uptake of technology and the burgeoning use of the Internet the subject of online privacy has become a complex issue for law and policy makers both in New Zealand and internationally. The aim of this paper is to look at the online shopper or consumer and how their information could be protected. This paper looks at the key areas of privacy legislation, the storage of data and the rise of new technologies including ‘cloud’ computing and suggests that the complexity of online privacy is such that a different approach to access and use of personal information of online shoppers may be required. The rate of technology change, the enormity of the data capture situation and the international accessibility of the Internet are all factors that create an almost impossible situation for ensuring consumer privacy so this paper proposes that the onus moves away from the law and policy makers and put into the hands of the users of the Internet.</p>

Digital Marketing in the Context of Consumer Privacy

2021 ◽  
pp. 89-101
Author(s):  
V. T. Vasagan
Keyword(s):  
Personal Information ◽  
Age Groups ◽  
Electronic Media ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Primary Data ◽  
Consumer Privacy ◽  
Males And Females ◽  
Loyal Customers

The development of technology adds advantages to corporations, allowing them to revamp their marketing strategies digitally. Digital marketing is formed by various techniques and tools and uses electronic media to promote the products and services in the market. This chapter attempts to explore whether the digital marketing has significant effects on customer privacy as it assesses the customer profile voluntarily or involuntarily, saving them from cybercrime. The primary data were collected from 100 samples, which consist of both males and females of different age groups. The considered hypotheses were tested, and it was observed that there is a significant impact of digital marketing on customers' privacy in terms of personal information and consumption of energy and money. Thus, corporations have to limit the number of advertisements, seek permission prior to sending advertisements, while respecting and protecting customers' privacy. Corporations could follow government guidelines and regulations strictly in the line of digital marketing, which in turn enable them to earn loyal customers.

Data mining: Consumer privacy, ethical policy, and systems development practices

2003 ◽  
Vol 22 (4) ◽  
pp. 157-168
Author(s):  
Christina Cary ◽  
H. Joseph Wen ◽  
Pruthikrai Mahatanankoon
Keyword(s):  
Data Mining ◽  
Ethical Issues ◽  
Personal Information ◽  
Systems Development ◽  
Current Data ◽  
Consumer Privacy ◽  
Ethical Policy ◽  
Development Lifecycle ◽  
Software Development Lifecycle ◽  
Corporate Profits

The growing application of data mining to boost corporate profits is raising many ethical concerns especially with regards to privacy. The volume and type of personal information that is accessible to corporations these days is far greater than in the past. This causes many consumers to be greatly concerned about potential violations of their privacy by current data collection and data mining techniques and practices. The purpose of this study is to identify the ethical issues associated with data mining and the potential risks to a corporation that is believed to be operating in an unethical manner. The paper reviewed the relevant ethical policies and proposed ten data mining systems development practices that can be incorporated into a software development lifecycle to prevent these risks from materializing.

scholarly journals The views of South African marketers concerning consumer privacy

2000 ◽  
Vol 31 (4) ◽  
pp. 156-165
Author(s):  
Nicola Higgs-Kleyn ◽  
Russell Abratt ◽  
Rowan Brewer
Keyword(s):  
South Africa ◽  
South African ◽  
Personal Information ◽  
Direct Marketing ◽  
Transition To Democracy ◽  
Present Form ◽  
South African Government ◽  
African Government ◽  
Policy Makers ◽  
Consumer Privacy

As part of the transition to democracy, the South African government has expressed its intention to table the Open Democracy Bill, which addresses the issue of the collection and dissemination of personal information. This bill will, in its present form, severely damage the direct marketing industry in South Africa. A literature review of consumer privacy has been completed. A survey of 246 marketers was undertaken. The results show that there are two distinct clusters, a pro-privacy group and an anti-privacy one. In this article some conclusions are developed that are of interest to policy makers and managers.

scholarly journals Data protection regulation: a comparative law approach

2021 ◽  
Vol 2 (2) ◽  
pp. 33-53
Author(s):  
MarcusAbreu de Magalhaes
Keyword(s):  
Data Protection ◽  
Data Privacy ◽  
Data Transfer ◽  
Personal Information ◽  
Security Requirements ◽  
Comparative Approach ◽  
General Data Protection Regulation ◽  
Consumer Privacy ◽  
Privacy Law ◽  
Data Control

This paper aims to present a comparative approach to data protection regulations around the world. Most countries possess data protection laws in some level of detail. In order to compare structures of data control and compliance in dissimilar systems, the study selected four distinct arrangements : the European General Data Protection Regulation (GDPR); the California Consumer Privacy Act (CCPA); the Brazilian Digital Privacy Law, Lei Geral de Proteção de Dados Pessoais (LGPD); and the Chinese Data Privacy Framework, which is molded by a set of different regulations. The analysis was based in common key points of those regulations – territorial scope, consent and disclosure, data security requirements, data transfer, Data Protection Officer, awareness and training, and penalties – to explore the different policies and national goals. The paper argues that, in the landscape of the information based society, new law is needed to protect citizens’ rights to privacy and to bound harvesting and mining of personal information to ensure transparency, control, and compliance of the information economy.

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