Adopter Categories and Saddles, revisited: Innovators, Main Market and Laggards, where are they today?

2021 ◽  
Author(s):  
Gil Appel ◽  
Eitan Muller
Keyword(s):  
Adopter Categories

scholarly journals Intent to Adopt Video-Based Integrated Mental Health Care and the Characteristics of its Supporters: Mixed Methods Study Among General Practitioners Applying Diffusion of Innovations Theory

10.2196/23660 ◽  
2020 ◽  
Vol 7 (10) ◽  
pp. e23660
Author(s):  
Markus W Haun ◽  
Isabella Stephan ◽  
Michel Wensing ◽  
Mechthild Hartmann ◽  
Mariell Hoffmann ◽  
...  
Keyword(s):  
Mental Health ◽  
Health Care ◽  
Mental Health Care ◽  
General Practitioners ◽  
Diffusion Of Innovations ◽  
Significant Proportion ◽  
The United States ◽  
Diffusion Of Innovations Theory ◽  
Early Adopters ◽  
Adopter Categories

Background Most people with common mental disorders, including those with severe mental illness, are treated in general practice. Video-based integrated care models featuring mental health specialist video consultations (MHSVC) facilitate the involvement of specialist mental health care. However, the potential uptake by general practitioners (GPs) is unclear. Objective This mixed method preimplementation study aims to assess GPs’ intent to adopt MHSVC in their practice, identify predictors for early intent to adopt (quantitative strand), and characterize GPs with early intent to adopt based on the Diffusion of Innovations Theory (DOI) theory (qualitative strand). Methods Applying a convergent parallel design, we conducted a survey of 177 GPs and followed it up with focus groups and individual interviews for a sample of 5 early adopters and 1 nonadopter. We identified predictors for intent to adopt through a cumulative logit model for ordinal multicategory responses for data with a proportional odds structure. A total of 2 coders independently analyzed the qualitative data, deriving common characteristics across the 5 early adopters. We interpreted the qualitative findings accounting for the generalized adopter categories of DOI. Results This study found that about one in two GPs (87/176, 49.4%) assumed that patients would benefit from an MHSVC service model, about one in three GPs (62/176, 35.2%) intended to adopt such a model, the availability of a designated room was the only significant predictor of intent to adopt in GPs (β=2.03, SE 0.345, P<.001), supporting GPs expected to save time and took a solution-focused perspective on the practical implementation of MHSVC, and characteristics of supporting and nonsupporting GPs in the context of MHSVC corresponded well with the generalized adopter categories conceptualized in the DOI. Conclusions A significant proportion of GPs may function as early adopters and key stakeholders to facilitate the spread of MHSVC. Indeed, our findings correspond well with increasing utilization rates of telehealth in primary care and specialist health care services (eg, mental health facilities and community-based, federally qualified health centers in the United States). Future work should focus on specific measures to foster the intention to adopt among hesitant GPs.

Brazilian FL Teachers through the Lens of the Diffusion of Innovations Theory

2015 ◽  
pp. 374-401 ◽  
Author(s):  
Claudia Beatriz Monte Jorge Martins ◽  
Herivelto Moreira
Keyword(s):  
Digital Literacy ◽  
Diffusion Of Innovations ◽  
Methodological Approach ◽  
Personal Characteristics ◽  
Literacy Teachers ◽  
Diffusion Of Innovations Theory ◽  
University Courses ◽  
Teachers Beliefs ◽  
Attitudes Towards Technology ◽  
Adopter Categories

This chapter describes the technological profile of foreign language (FL) teachers from Modern Languages university courses of the state of Paraná, Brazil. Several features were investigated: teachers' personal characteristics, teachers' beliefs and attitudes towards technology, teachers' digital literacy, teachers' prior CALL/ technology education and Rogers' (1995) adopter categories. The theoretical framework used was the Diffusion of Innovations theory. A quantitative methodological approach was employed to collect data and a survey questionnaire was developed. Statistical analyses examined the relationships between attitudes and digital literacy, adopter categories and attitudes, adopter categories and personal characteristics. The results provided a detailed picture of the ones responsible for the education of future FL teachers in Brazil. With this technological profile, it was possible to reveal the “who” in the process of CALL integration.

scholarly journals Determination of Adopter Categories by Using Innovation Diffusion Models

1990 ◽  
Vol 27 (1) ◽  
pp. 37-50 ◽  
Author(s):  
Vijay Mahajan ◽  
Eitan Muller ◽  
Rajendra K. Srivastava
Keyword(s):  
Innovation Diffusion ◽  
Diffusion Models ◽  
Adopter Categories ◽  
Innovation Diffusion Models

scholarly journals Analysis on the Diffusion and the Intention to Use among Technology Adopter Categories

2014 ◽  
Vol 13 (3) ◽  
pp. 25-50
Author(s):  
Sangyun Han ◽  
Sung Joo Bae ◽  
Se-Bum Park ◽  
Eunjung Ma ◽  
Hena Han
Keyword(s):  
Intention To Use ◽  
Adopter Categories

scholarly journals Development IT Adoption Method for E-learning in Merged University

2017 ◽  
Vol 1 (02) ◽  
pp. 10-17
Author(s):  
Bayu Rima Aditya ◽  
Mary Handoko Wijoyo
Keyword(s):  
Analytical Hierarchy Process ◽  
Calculation Method ◽  
It Adoption ◽  
Maturity Level ◽  
Utaut Model ◽  
Hype Cycle ◽  
E Learning ◽  
Adoption Model ◽  
Adopter Categories ◽  
Hierarchy Process

This research presents an overview to develop an IT adoption method for e-learning in a Merged University. The development of IT adoption method in the Merged University is done by adjusting the gap between three elements: IT maturity level (in this case IT for elearning), category adopter of each Merged University and IT adoption criteria of individual actors of adoption. The maturity level of IT maturity level refers to Gartner, Hype Cycle, and Priority Matrix. Classification groups refer to adopter categories according to Rogers. The adoption model uses UTAUT model. For the process, a priority calculation method utilizes Analytical Hierarchy Process (AHP). IT adoption method for e-learning in a Merged University has been tested and can be applied Telkom University, formed from four universities.

Consumer Preferences for Mobile Internet: A Comparative Cross-National Mixed Methods Study

2012 ◽  
Vol 40 (10) ◽  
pp. 1695-1711 ◽  
Author(s):  
Sungbum Kim ◽  
Taeyong Yang
Keyword(s):  
Mixed Method ◽  
Online Survey ◽  
Consumer Preferences ◽  
Mobile Internet ◽  
Mixed Methods Study ◽  
Second Phase ◽  
Focus Group Interviews ◽  
Adopter Categories ◽  
Group Interviews ◽  
Cross National

We use a mixed method to clarify current consumer preferences for mobile Internet and to predict the evolution of mobile Internet. In the first phase, we collected data by conducting focus group interviews with 115 French, German, Italian, and UK individuals aged between 18 and 49 years and analyzed the data using NVivo 7. In the second phase, we collected data using an online survey and analyzed quantitative data to verify and complement the qualitative findings. Qualitative analysis revealed that consumers perceive mobile Internet as a set of 6 service categories. Quantitative analysis showed different preferences across services. Correspondence analysis showed that there were intercountry differences in service preferences, adopter categories, and consumer attitudes. Our results have implications for network operators and mobile phone developers hoping to break into these markets.

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