Effect of Service Quality, Product Quality, and Purchase Decisions on Go-Food Customer Loyalty

2021 ◽  
Author(s):  
Sekar Kinasih ◽  
Osly Usman
Keyword(s):  
Service Quality ◽  
Product Quality ◽  
Customer Loyalty ◽  
Purchase Decisions ◽  
Quality Product

PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK DAN KEPERCAYAAN TERHADAP LOYALITAS PELANGGAN AROMANIA PARFUMERY DI KOTA BENGKULU

2021 ◽  
Vol 4 (1) ◽  
Author(s):  
Sri Ekowati ◽  
Selamat Riyadi
Keyword(s):  
Service Quality ◽  
Product Quality ◽  
Customer Loyalty ◽  
Hypothesis Test ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Quality Product ◽  
Using Data ◽  
Positive Effect

ABSTRACTThis study aims to determine the effect of service quality, product quality and  trust on customer loyalty aromania parfumery Bengkulu. This type of research is a survey research with a quantitative approach, the object of this research is the consumers in Aromania parfumery, which is precisely located on Jl. Kapuas Raya, Lingkar Barat, Kec. Gading Cempaka, Bengkulu City. with the sampling method, namely non-propability technique, namely insidential sampling technique. The number of respondents in this study were 105 people. The data collection method used a questionnaire. By using data analysis techniques using Multiple Linear Regression Analysis Test, and Hypothesis Test, namely test t and test f. The results of this study can be concluded that the variable service quality Aromania parfumery has a positive effect on customer loyalty, product quality has a positive effect on customer loyalty, and trust has a positive effect on customer loyalty.Keywords: Service Quality, Product Quality, Customer Trust and Loyalty.

scholarly journals Analysis of Mycosorb A + Purchase Decisions and Their Implications for Customer Loyalty

2020 ◽  
Vol 5 (8) ◽  
pp. 709-716
Author(s):  
Maya Mayrora ◽  
Har Adi Basri
Keyword(s):  
Product Quality ◽  
Customer Loyalty ◽  
Significant Influence ◽  
Secondary Data ◽  
Primary Data ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Price Perception ◽  
Product Availability ◽  
Quality Product

This study aims to determine the effect of product quality, product availability and price perception on purchasing decisions and their implications for customer loyalty. Customers from PT. Alltech Biotechnology Indonesia was taken as a respondent, both primary and secondary data were used in the study. Secondary data is taken from various sources such as journals, books and other data. Primary data were collected using a questionnaire distributed to the target respondents. Using accidental sampling technique, the total number of respondents collected was 100 respondents. Path analysis is applied in this research. The results show that product quality, product availability and price perception have a significant influence on purchasing decisions. It was found that the quality of the product, Product availability and purchasing decisions have a significant influence on loyal consumers. At the managerial level, this research contributed to PT. Alltech Biotechnology Indonesia, to improve product availability and product quality if you want to purchase decisions and increase customer loyalty.

scholarly journals Effect of Distribution Channels, Service Quality and Product Quality on Purchase Decisions at PT Sumatra Sukses Jaya (FDR Tire Distributor)

2021 ◽  
Vol 8 (6) ◽  
pp. 175-179
Author(s):  
Stewen . ◽  
Andre Fitriano ◽  
Winer Antono
Keyword(s):  
Service Quality ◽  
Product Quality ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Distribution Channels ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Product Returns ◽  
Partial Data ◽  
Quality Product

The purpose of this study was to test and analyze distribution channels, service quality, product quality on purchase decisions at PT Sumatra Sukses Jaya. The phenomenon of a decrease in purchasing decisions, delays in distribution to customers, service quality that still gets complaints from customers and the existence of product returns from product quality that occur are the background of this research. The sampling technique in this study used simple random sampling using the slovin formula in determining the sample. The number of samples in this study was 115 people. In partial data testing, the variables of distribution channels, service quality, product quality show a positive and significant effect on each variable on purchase decisions at PT Sumatra Sukses Jaya. In testing the data analysis simultaneously, the variables of distribution channels, service quality, product quality showed a positive and significant effect on purchase decisions at PT Sumatra Sukses Jaya. Keywords: Distribution Channels, Service Quality, Product Quality, Purchase Decisions.

scholarly journals INFLUENCE ON SERVICE QUALITY, PRODUCT QUALITY, PRODUCT DESIGN, PRICE AND TRUST TO XL AXIATA CUSTOMER LOYALTY ON STUDENTS OF PGRI KARANG SARI BELITANG III OKU TIMUR VOCATIONAL HIGH SCHOOL

2020 ◽  
Vol 4 (03) ◽  
Author(s):  
Muhammad Nawawi
Keyword(s):  
Quantitative Analysis ◽  
Service Quality ◽  
Hypothesis Testing ◽  
Product Quality ◽  
Product Design ◽  
Customer Loyalty ◽  
Regression Equation ◽  
Independent Variables ◽  
Quality Product

Motivation by business rivalry condition of the telecommunications industry from time to time are getting tight, so the company must create a new marketing strategy to maintain and gain market share higher. As for the problem with this study is "Are service quality, product quality, product design, pricing and trust affect customer loyalty XL Axiata products at the SMK PGRI Karang Sari Belitang III OKU Timur". This study tried to determine the factors that influence consumers make loyalty to the XL Axiata products, especially on students who use the XL Axiata products at the SMK PGRI Karang Sari Belitang III OKU Timur. The purpose of this study to analyze the effect of each - each variable, the quality of product (X1), quality of service (X2), product design (X3), and the price (X) and trust (X5) to customer loyalty (Y). In this study, data were collected through questionnaires to 100 respondents XL Axiata product users in the SMK PGRI Karang Sari Belitang III OKU Timur using purposive sampling method to determine the response of respondents to each variable. Then analyze the data obtained in the form of quantitative analysis and qualitative analysis. Quantitative analysis include validity and reliability test, the classic assumption test, hypothesis testing via the F test and t test and analysis test, the coefficient of determination (R2). Data analysis techniques used were linear regression analysis that serves to prove the research hypothesis. The data that have met the test validity, test reliability, and classical assumption processed so as to produce the following regression equation: Y = 0,274 X1 + 0,218 X2 + 0,270 X3 + 0,238 X4 + 0,207 X5 Results of the analysis found that five factors, product quality , service quality, product design, pricing and the trust has a positive and significant influence on customer loyalty. Hypothesis testing using t test showed that five independent variables found to significantly affect customer loyalty as dependent variables. Then through the F test showed that the variable service quality, product quality, product design, pricing, and the trust has a significant jointly in customer loyalty. Figures adjusted R square of 0.532 indicates that 53.2 percent of the variations of customer loyalty can be explained by five independent variables used in the regression equation. While the rest of 46.8 percent is explained by another variable outside kelimat variables used within this research. Keywords : quality product, service quality, product design, pricing, trust, customer loyalty

scholarly journals Quality and Customer Loyalty in Islamic Banks: Religiosity as a Moderator by using Andrew Hayes model

2019 ◽  
Vol 7 (4) ◽  
pp. 379-396
Author(s):  
Mohsin Shahzad ◽  
Muhammad Shaukat Malik ◽  
Muhammad Irfan
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Product Quality ◽  
Customer Loyalty ◽  
Banking Sector ◽  
Banking System ◽  
Islamic Banking ◽  
Competitive Edge ◽  
Quality Product ◽  
Levels Of Service

The preservation of desired levels of service quality, product quality and awareness is domineering for firms to stay competitive. Islamic banking system of Pakistan is more growing and become popular that provide the products with the premises of Sharia compliance, but there is problem in this sector is lack of knowledge about the products. Findings relay on data collected through surveys of 300 customers of south Punjab Islamic banking sector. Through the respondent’s opinions, our study revealed that service quality and product quality have significantly relationship with customer satisfaction and loyalty. There is shortage of familiarity about Islamic banking products to the customers and this caused to low satisfaction. Proper information is highly required in this sector to create patronize customers. More findings exposed that customer satisfaction positively indicates to customer loyalty and by using the Andrew Hayes method religiosity only moderates between service quality and customer satisfaction because religiosity is not the sole factor to satisfy the customers without proper information system about products. To maintain the competitive edge there is highly required proper brochures system in every branch with easily access to the customers for more convenience.

scholarly journals Pengaruh Kualitas Produk dan Kualitas Layanan terhadap Loyalitas Pelanggan PT. Roman Ceramic International di Mojokerto

2019 ◽  
Vol 3 (1) ◽  
pp. 35
Author(s):  
Mas Oetarjo ◽  
Habib Eko Prastyo
Keyword(s):  
Data Analysis ◽  
Service Quality ◽  
Product Quality ◽  
Customer Loyalty ◽  
Quantitative Method ◽  
Reliability Test ◽  
Test Quality ◽  
Analysis Technique ◽  
Quality Product

This study aims to determine the effect of product quality and service quality to customer loyalty either partially or simultaneously, and to know the quality of product and service quality that has the most significant effect on customer loyalty at PT. Roman Ceramic International in Mojokerto. This research is done by quantitative method. The technique data used is questionnaires with a sample of 100 respondents. Data analysis technique used in this research is multiple linear regression using SPSS version 17 for windows. The results obtained based on the validity test show all existing questions are valid. This is done r count> r table. For reliability test can be concluded. The results of the research based on F test show the quality of the product and the quality simultaneous or together with customer loyalty. Test quality, product quality. Quality of service has the most significant influence on customer loyalty due to having the largest t arithmetic compared with product quality variables.

scholarly journals Drivers Of Customer Loyalty In A Retail Store Environment

2008 ◽  
Vol 1 (1) ◽  
pp. 35-48 ◽  
Author(s):  
Toyin A. Clottey ◽  
David A. Collier ◽  
Michael Stodnick
Keyword(s):  
Service Quality ◽  
Product Quality ◽  
Customer Loyalty ◽  
Service Management ◽  
Brand Image ◽  
Ordered Logistic Regression ◽  
Quality Product ◽  
Store Design ◽  
Store Environment ◽  
Willingness To Recommend

The determinants of customer loyalty are identified for a large U.S. retailer based on a survey of 972 customers. An ordered logistic regression is used to estimate the proportion of a retailers customers who are willing to recommend the retailers products to others based on survey results.Statistical results document that service quality, product quality and brand image drive customer loyalty as measured by a customers willingness to recommend the retailers products to other people. Service management managers can improve these drivers of customer loyalty by better training, recognition and reward programs, day-to-day store operations, and job, product, process and store design. Given the general research objective of defining a universal model of what drives customer loyalty in a diverse set of industries, this research provides additional statistical evidence to support the theory that brand image, product quality, and service quality determine customer loyalty.

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