The Impact of Frequent Shopper Programs in Grocery Retailing

2002 ◽  
Author(s):  
David E. Bell ◽  
Rajiv Lal
Keyword(s):  
Grocery Retailing ◽  
The Impact

scholarly journals Grocery Retailing in India: Online Mode versus Retail Store Purchase

2016 ◽  
Vol 9 (5) ◽  
pp. 180
Author(s):  
Masood H Siddiqui ◽  
Shalini N Tripathi
Keyword(s):  
Risk Perceptions ◽  
Binary Logistic Regression ◽  
Market Potential ◽  
Value For Money ◽  
Online Mode ◽  
Grocery Retailing ◽  
Brick And Mortar ◽  
Grocery Purchase ◽  
Mode Versus ◽  
The Impact

<p>E-retailing is entering into the Indian retail scenario in a noticeable way and online grocery retailing holds a promise of acceptance by the Indian customers. This paper attempts to discover the market potential of online grocery retailing in India and consumers’ perception towards its different aspects. Confirmatory factor analysis proposes that there are five underlying dimensions (<em>convenience</em>, <em>value for money</em>, <em>variety</em>, <em>loyalty</em> and <em>ambient factors</em>) governing the selection of mode for grocery purchase. Thereafter Binary-Logistic Regression has been employed to analyze the impact of these five broad perceptual dimensions upon the acceptance/rejection of online grocery retailing. The respondents accorded the highest importance to the factors <em>value for money</em> and <em>convenience</em>. The study suggested that issues like meeting customer expectations and preferences in terms of delivering value for money, quick and convenient purchasing, smooth delivery process, and reducing risk perceptions are critical for establishing online grocery retailing as an effective alternative to traditional brick and mortar retailing.</p>

scholarly journals The Impact of Mobile Device Use on Shopper Behaviour in Store: An Empirical Research on Grocery Retailing

2017 ◽  
Vol 10 (4) ◽  
pp. 58 ◽  
Author(s):  
Silvia Bellini ◽  
Simone Aiolfi
Keyword(s):  
Mobile Technology ◽  
Technology Use ◽  
Mobile Channel ◽  
Grocery Retailing ◽  
Impulse Purchases ◽  
Shopper Behavior ◽  
Marketing Activities ◽  
Device Use ◽  
Retail Setting ◽  
The Impact

Over the last decade, retailers and manufacturers alike are increasing their attention to the role of instore mobile technology use with the aim to understand its impact on consumers’ decision making process. The rise of the mobile channel, in fact, has produced disruptive changes in shopping habits designed to gradually reduce the effectiveness of in-store marketing levers in influencing shopping behaviour.This topic is of paramount importance in grocery sector since retailers and manufacturers devote a lot of investments in instore marketing activities with the aim to influence consumers’ decisions and stimulate impulse purchases. Nevertheless, there are few contributions about the influence of the mobile technology in a retail setting and its effects on buying behavior inside the store.Our research intends to explore the impact of in-store mobile technology use on shopper behavior instore in order to understand its effects on planned versus unplanned purchases. According to our preliminary results, consumers using mobile technology instore make less unplanned items and fail to purchase more planned items. Moreover, the use of mobile technology negatively impacts shoppers’ ability to recall in-store stimuli. Our findings are interesting for both retailers and manufacturers who are looking for new ways to better address their marketing efforts and increase consumers’ engagement instore.

Close Encounter with the Hard Discounter: A Multiple-Store Shopping Perspective on the Impact of Local Hard-Discounter Entry

2013 ◽  
Vol 50 (5) ◽  
pp. 606-626 ◽  
Author(s):  
Mark Vroegrijk ◽  
Els Gijsbrechts ◽  
Katia Campo
Keyword(s):  
Close Encounter ◽  
Shopping Behavior ◽  
Private Label ◽  
Store Choice ◽  
Consumer Responses ◽  
Grocery Retailing ◽  
Close Proximity ◽  
The Impact ◽  
Proper Response

“Hard discounters” (HDs) have become a considerable force in grocery retailing. With rock-bottom prices and minimal assortments, they differ greatly from “large discounters” such as Wal-Mart, constituting complements to, rather than substitutes for, more traditional supermarkets. Therefore, the authors propose that HD impact of entry on local incumbents is different as well. Using a store choice and spending model that explicitly accounts for interstore synergies and multiple-store shopping behavior, the authors study consumer responses to 194 HD openings. Although they find that HDs, like large discounters, especially appeal to private label–prone shoppers and lead to sizable incumbent losses, the results confirm that the nature of these losses is different. First, HDs do not cause incumbent chains to lose their best customers; instead, shoppers who have already visited other chains alongside the incumbent are lost. Second, the authors find that chains located in close proximity to new HDs do not suffer more from their entry. Third, losses are lower for upscale chains and incumbents that strongly complement the HD. The authors conclude by discussing implications for proper response to HD entry.

Customer Acceptance of a New Interactive Information Terminal in Grocery Retailing

2011 ◽  
pp. 289-305 ◽  
Author(s):  
Stephan Zielke ◽  
Waldemar Toporowski ◽  
Björn Kniza
Keyword(s):  
Technology Acceptance ◽  
Indirect Effects ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Extended Version ◽  
Perceived Ease Of Use ◽  
Customer Acceptance ◽  
Grocery Retailing ◽  
Acceptance Model ◽  
The Impact

This chapter uses an extended version of the Technology Acceptance Model to analyze the customer acceptance of a new interactive information terminal for cooking recipes aimed at grocery shoppers. The results show that perceived usefulness, perceived ease of use, and perceived enjoyment influence the customer acceptance of the terminal via direct and indirect effects. Furthermore, the impact of these variables depends on individual differences in experience of Information Technology and the relevance of the information content. These findings carry several management and research implications.

scholarly journals Exploring e-Loyalty Antecedents in B2C e-Commerce

2019 ◽  
Vol 121 (2) ◽  
pp. 574-589 ◽  
Author(s):  
Monica Faraoni ◽  
Riccardo Rialti ◽  
Lamberto Zollo ◽  
Anna Claudia Pellicelli
Keyword(s):  
Structural Equation ◽  
Extensive Study ◽  
Equation Modeling ◽  
Website Design ◽  
Content Type ◽  
Factors Affecting ◽  
Grocery Retailing ◽  
University Of Florence ◽  
Relationship Investment ◽  
The Impact

PurposeThe purpose of this paper is to investigate the micro-linkages fostering consumers’ e-loyalty in grocery retailers B2C e-commerce context. Specifically, the authors focused on the neglected role of security, privacy and website design. Grocery retailing has been selected as the context of research because grocery retailers too have been required to develop B2C e-commerce platforms to meet their consumers’ evolving preferences.Design/methodology/approachA survey was distributed to several students from University of Florence (Italy). Structural equation modeling was used to compile the research, and its results reflect the impact on e-loyalty development on specific features of the e-commerce environment.FindingsThe main findings of this research are related with the importance of website characteristics as antecedents of e-loyalty in online grocery retailing.Originality/valueAlbeit the explored phenomenon has been subject to extensive study, some of its facets are yet to be fully explored. In particular, though the influence of e-trust, e-satisfaction and e-commitment on e-loyalty has been shown, little attention has been paid to the factors affecting these three antecedents of e-loyalty. In this regard, this research focuses on the importance of B2C e-commerce platform characteristics such as security, perceived relationship investment and website design. In addition, the phenomenon was scarcely explored in grocery retailers B2C e-commerce context.

A Measure of Service Quality in the Grocery Stores

2018 ◽  
Vol 66 (3-4) ◽  
pp. 375-395
Author(s):  
Abhishek Kumar ◽  
Sumana Chaudhuri ◽  
Ipseeta Satpathy ◽  
B. C. M Patnaik
Keyword(s):  
Service Quality ◽  
Global Market ◽  
Grocery Stores ◽  
Perceived Service Quality ◽  
Grocery Retailing ◽  
The Social ◽  
Quality Dimensions ◽  
Service Quality Dimensions ◽  
Key Dimensions ◽  
The Impact

The main purpose of this study is to increase the understanding of the perceived service quality of the customer within grocery retailing from an Indian perspective. In this dissertation, data were collected from 403 customers who buy grocery from Big Bazaar and Reliance Fresh during February–July 2017 from Bhubaneswar and Cuttack. A quantitative approach using Statistical Package for the Social Science (SPSS) version 20 is used, which caters to the exploratory nature of the work. Statistical techniques such as exploratory factor analysis, multiple regression, t-test and ANOVA have been used to test the hypotheses and answer the research questions. It can be inferred from this study that consumer behaviour is dependent on the demographic factors. Differences were also found with regard to the impact of service quality on the satisfaction and the loyalty of the customers. This research adds to the study on service quality in the grocery business of the global market by enriching the content of service quality dimensions applicable to the Indian grocery sector. Six key dimensions in the grocery sector have been identified. This will deepen the understanding of the explored factors of service quality, which can then be applied to the grocery stores.

Formation of Lunar Craters and Bright Rays as a Result of Meteorite Impacts

1962 ◽  
Vol 14 ◽  
pp. 415-418
Author(s):  
K. P. Stanyukovich ◽  
V. A. Bronshten
Keyword(s):  
Explosive Charge ◽  
The Moon ◽  
Meteorite Impacts ◽  
The Earth ◽  
Lunar Craters ◽  
The Impact

The phenomena accompanying the impact of large meteorites on the surface of the Moon or of the Earth can be examined on the basis of the theory of explosive phenomena if we assume that, instead of an exploding meteorite moving inside the rock, we have an explosive charge (equivalent in energy), situated at a certain distance under the surface.

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