E-Marketing Strategies for Organic Food Products

2019 ◽  
Author(s):  
G. Nedumaran ◽  
Manida M
Keyword(s):  
Organic Food ◽  
Food Products ◽  
Marketing Strategies

scholarly journals Zeleni cinizam – dimenzije i učinci na kupnju ekoloških prehrambenih proizvoda

2019 ◽  
Vol 9 (1) ◽  
pp. 45-57 ◽  
Author(s):  
Marija Ham
Keyword(s):  
Negative Impact ◽  
Organic Food ◽  
Food Products ◽  
Marketing Strategies ◽  
The Past ◽  
Significant Difference ◽  
Significant Negative Impact ◽  
Negative Effect ◽  
Sustainable Marketing ◽  
The Impact

Numerous criticisms as well as the conspicuous number of unfair manufacturing practices in the past have led to a significant scepticism and distrust by consumers. This deeply rooted distrust, scepticism, and disinterest in some consumers, can be encompassed by the notion of green cynicism. Green cynicism significantly interferes with and disturbs all activities and efforts from the domain of sustainable marketing, given that due to the extreme distrust, it is much harder or even impossible to place the product or maintain sustainable a business entity. This leads to an aggravated acceptance of Oeconomica Jadertina 1/2019. 45 these products by consumers and slower adoption of sustainable marketing strategies by economic operators, which is undoubtedly a socially undesirable phenomenon. For this reason, it is of great importance to study and understand the factors that influence this form of cynicism and how it affects certain behaviours. This paper aims to propose and explain the concept of green cynicism and explore some of its possible dimensions and verify their impact on the intention to buy organic food products. The survey was conducted on a sample of 411 respondents from eastern Croatia representing persons who purchase most household goods. The results based on the regression analysis have shown that the strongest negative effect on intentional purchases of ecological food products is attributed to the disinterest expressed as a lack of time to contemplate these issues at all. The distrust towards the organic food products or labels that distinguish them from conventional products achieves also a significant negative impact. In this research, the impact of scepticism on the issue of the environment did not prove to be significant, which could be a consequence of the fact that it concerns a significant difference in the width of the variable range.

A Study on Awareness on Organic Food Products Among General Public in Erode City, Tamilnadu, India

2011 ◽  
Vol 3 (12) ◽  
pp. 277-279
Author(s):  
M.Gomathi M.Gomathi ◽  
◽  
Dr.S.Kalyani Dr.S.Kalyani
Keyword(s):  
General Public ◽  
Organic Food ◽  
Food Products

scholarly journals Consumer Preferences for Private Label Brand vs. National Brand Organic Juice and Eggs: A Latent Class Approach

2021 ◽  
Vol 13 (13) ◽  
pp. 7028
Author(s):  
Ellen J. Van Loo ◽  
Fien Minnens ◽  
Wim Verbeke
Keyword(s):  
Orange Juice ◽  
Latent Class ◽  
Consumer Preferences ◽  
Latent Class Model ◽  
Organic Food ◽  
Food Products ◽  
Organic Production ◽  
Private Label ◽  
National Brand ◽  
Major Barrier

Many retailers have expanded and diversified their private label food product assortment by offering premium-quality private label food products such as organic products. With price being identified as the major barrier for organic food purchases, private label organic food products could be a suitable and more affordable alternative for many consumers. While numerous studies have examined consumer preferences for organic food, very few organic food studies have incorporated the concept of private labels. This study addresses this research gap by studying consumer preferences and willingness to pay for national brand and private label organic food using a latent class model. Specifically, this study analyzes consumer preferences for organic eggs and orange juice and the effect of national branding versus private label. Findings show heterogeneity in consumer preferences for production method and brand, with three consumer segments being identified based on their preferences for both juice and eggs. For eggs, about half of the consumers prefer private label and organic production, whereas one-quarter clearly prefers organic, and another quarter is indifferent about the brand and the organic production. For orange juice, the majority (75%) prefer the national brand. In addition, one-quarter of the consumers prefers organic juice, and about one-third values both organic and the national brand.

The Influence of Formal Institution Agents on Coopetition in the Organic Food Industry

2020 ◽  
Vol 0 (0) ◽  
Author(s):  
Gisele Hidalgo ◽  
Jefferson Marlon Monticelli ◽  
Juliana Pedroso ◽  
Jorge Renato Verschoore ◽  
Celso Augusto de Matos
Keyword(s):  
Financial Incentives ◽  
Single Case ◽  
Academic Research ◽  
Organic Food ◽  
Secondary Data ◽  
Food Products ◽  
Value Capture ◽  
Production Chain ◽  
Cooperative Approach ◽  
Formal Institution

AbstractRecent academic research presents a large volume of studies on the organic market from the perspective of consumers’ motivation and purchasing preferences. However, these studies adopt a competitive or cooperative approach, but overlook the institutional complexity of emerging markets. This study aims to investigate the organic food production chain of emerging countries from the perspective of coopetition, taking into account the influence of formal institution agents. We focused our analysis on the chain of the organic food products, with the organic ice-cream producer as the key node of the chain. It is a single-case study conducted through in loco interviews with participants in the organic food products’ chain, along with secondary data. The results show the influence of formal institution agents and non-financial incentives as primary drivers of entrepreneurial strategic decisions. We contributed to the coopetition literature by demonstrating the influence of formal institution agents on value creation and value capture in the organic chain.

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