Consumer Perception and SWOT Analysis of Organic Food Products

2020 ◽  
Author(s):  
Manida M ◽  
Dr.G. Nedumaran
Keyword(s):  
Swot Analysis ◽  
Organic Food ◽  
Food Products ◽  
Consumer Perception

scholarly journals Atrybuty żywności ekologicznej determinujące wybory konsumentów

2016 ◽  
pp. 57-68 ◽  
Author(s):  
Mariola Grzybowska-Brzezińska ◽  
Małgorzata Grzywińska-Rąpca
Keyword(s):  
Food Quality ◽  
Organic Food ◽  
Food Products ◽  
Consumer Perception ◽  
Health Values ◽  
Factors Influencing ◽  
Sensory Features ◽  
Organic Products ◽  
Social Features ◽  
Nutrition Value

The aim of the research was to identify factors influencing consumer perception of organic food quality. The research concerned the consumers’ assessment of certain attributes (technological and market ones) of organic food products. The surveys were carried out in 2005, 2010, and 2013 among the inhabitants of northeast Poland. The main technological attributes indicated by the respondents were the nutrition value of the food and highly valued way of its production, ensuring limited use of fertilizers, pesticides, and other chemicals. In all analyzed periods the respondents valued sensory features of organic food, especially its natural taste. Market attributes of organic food that were identified during the study are the following: health values, place of purchase, producer’s logo, and price. Among the attributes of the organic products also their social features were presented.

Shaping consumer perception: effects of vertical and horizontal packaging alignment

2020 ◽  
Vol 37 (4) ◽  
pp. 423-431
Author(s):  
Jannick Bettels ◽  
Janina Haase ◽  
Klaus-Peter Wiedmann
Keyword(s):  
Willingness To Pay ◽  
Empirical Studies ◽  
Organic Food ◽  
Food Products ◽  
Consumer Perception ◽  
Content Type ◽  
Point Of Sale ◽  
Packaging Design ◽  
Value Perception ◽  
Utilitarian Value

Purpose Packaging represents an essential issue for marketers in terms of effectively communicating the product’s benefits, especially in the case of organic food products. Because of logistical advantages, rectangular packaging is frequently used for organic food products. However, the question arises whether packaging alignment may significantly influence consumers’ decision-making at the point of sale. Therefore, this paper aims to examine the effects of rectangular packaging alignment (vertical vs horizontal) on consumer perception in the context of organic food products. Design/methodology/approach On the basis of the empirical results of a pilot study, a between-subjects online experiment with a sample size of 699 participants and two conditions (vertical vs horizontal packaging alignment) was performed. Analyses of covariance and PROCESS mediation analysis were used for data analysis. Findings The results of two empirical studies confirm the relevance of differences in consumers’ horizontal and vertical information processing for the research context of organic food and provide evidence for the assumed relevance of packaging alignment by ultimately showing a change in packaging alignment affects consumers’ willingness to pay. Importantly, this effect is mediated by utilitarian value perception. Originality/value This paper importantly contributes to research on packaging design of organic food products. Specifically, the relevance of an efficient utilitarian value perception for the consumer’s willingness to pay is highlighted in this context. Potential implications of these results for companies, consumers and public health are discussed.

A Study on Awareness on Organic Food Products Among General Public in Erode City, Tamilnadu, India

2011 ◽  
Vol 3 (12) ◽  
pp. 277-279
Author(s):  
M.Gomathi M.Gomathi ◽  
◽  
Dr.S.Kalyani Dr.S.Kalyani
Keyword(s):  
General Public ◽  
Organic Food ◽  
Food Products

scholarly journals Consumer Preferences for Private Label Brand vs. National Brand Organic Juice and Eggs: A Latent Class Approach

2021 ◽  
Vol 13 (13) ◽  
pp. 7028
Author(s):  
Ellen J. Van Loo ◽  
Fien Minnens ◽  
Wim Verbeke
Keyword(s):  
Orange Juice ◽  
Latent Class ◽  
Consumer Preferences ◽  
Latent Class Model ◽  
Organic Food ◽  
Food Products ◽  
Organic Production ◽  
Private Label ◽  
National Brand ◽  
Major Barrier

Many retailers have expanded and diversified their private label food product assortment by offering premium-quality private label food products such as organic products. With price being identified as the major barrier for organic food purchases, private label organic food products could be a suitable and more affordable alternative for many consumers. While numerous studies have examined consumer preferences for organic food, very few organic food studies have incorporated the concept of private labels. This study addresses this research gap by studying consumer preferences and willingness to pay for national brand and private label organic food using a latent class model. Specifically, this study analyzes consumer preferences for organic eggs and orange juice and the effect of national branding versus private label. Findings show heterogeneity in consumer preferences for production method and brand, with three consumer segments being identified based on their preferences for both juice and eggs. For eggs, about half of the consumers prefer private label and organic production, whereas one-quarter clearly prefers organic, and another quarter is indifferent about the brand and the organic production. For orange juice, the majority (75%) prefer the national brand. In addition, one-quarter of the consumers prefers organic juice, and about one-third values both organic and the national brand.

The Influence of Formal Institution Agents on Coopetition in the Organic Food Industry

2020 ◽  
Vol 0 (0) ◽  
Author(s):  
Gisele Hidalgo ◽  
Jefferson Marlon Monticelli ◽  
Juliana Pedroso ◽  
Jorge Renato Verschoore ◽  
Celso Augusto de Matos
Keyword(s):  
Financial Incentives ◽  
Single Case ◽  
Academic Research ◽  
Organic Food ◽  
Secondary Data ◽  
Food Products ◽  
Value Capture ◽  
Production Chain ◽  
Cooperative Approach ◽  
Formal Institution

AbstractRecent academic research presents a large volume of studies on the organic market from the perspective of consumers’ motivation and purchasing preferences. However, these studies adopt a competitive or cooperative approach, but overlook the institutional complexity of emerging markets. This study aims to investigate the organic food production chain of emerging countries from the perspective of coopetition, taking into account the influence of formal institution agents. We focused our analysis on the chain of the organic food products, with the organic ice-cream producer as the key node of the chain. It is a single-case study conducted through in loco interviews with participants in the organic food products’ chain, along with secondary data. The results show the influence of formal institution agents and non-financial incentives as primary drivers of entrepreneurial strategic decisions. We contributed to the coopetition literature by demonstrating the influence of formal institution agents on value creation and value capture in the organic chain.

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