Impact of Mobile Channel Adoption in Goal-directed Platforms

2019 ◽  
Author(s):  
Qinglai He ◽  
Victor Benjamin ◽  
Yili Hong ◽  
T. S. Raghu
Keyword(s):  
Mobile Channel

scholarly journals Chronotypes’ Task-Technology Fit for Search and Purchase in Omnichannel Context

2019 ◽  
Vol 2019 ◽  
pp. 1-9
Author(s):  
Syed Waqar Haider ◽  
Guijun Zhuang ◽  
Hammad bin Azam Hashmi ◽  
Shahid Ali
Keyword(s):  
University Students ◽  
Complex Behavior ◽  
Digital Devices ◽  
The Past ◽  
Mobile Channel ◽  
Chinese University ◽  
Mobile Channels ◽  
Task Technology Fit ◽  
Search For Information ◽  
Morning Type

Advances in technology have led to a spurt in tech-savvy consumers displaying increasingly complex behavior. In the past, consumers concluded their search and purchases at a single physical store. Nowadays, however, they possess a number of digital devices (desktops and/or mobiles) through which they can switch channels seamlessly to search for information and make a purchase. There are very few studies that investigate desktop and mobile channels separately; this is perhaps the first study that examines the effect of chronotypes (evening- and morning-type individuals) on a sample of Chinese university students using online and mobile channels in the omnichannel process. The results from a sample of 311 digital shoppers (desktops and/or mobiles) confirm that the mobile channel offers greater task-technology fit to evening-type respondents and desktop channels present better task-technology fit to morning-type respondents to engage in the omnichannel process. Furthermore, this study discussed contributions and insights for managers to develop an effective omnichannel strategy.

Aiding Student Conceptualisation of the Mobile Channel and the Operation of a RAKE Receiver Using a Project Developed in SIMULINK®

2005 ◽  
Vol 42 (3) ◽  
pp. 211-222
Author(s):  
Paul Coulton ◽  
Chadi Khirallah ◽  
Reuben Edwards
Keyword(s):  
Complex Systems ◽  
Learning Experience ◽  
Rake Receiver ◽  
Student Feedback ◽  
Mobile Channel ◽  
And Performance

This paper presents a project to aid student conceptualisation of the complex theories that characterise the mobile channel and the operation of a Rake receiver. We show, through student feedback and performance, that these complex systems can be presented in a challenging and stimulating way to maximise the learning experience.

scholarly journals The Impact of Mobile Device Use on Shopper Behaviour in Store: An Empirical Research on Grocery Retailing

2017 ◽  
Vol 10 (4) ◽  
pp. 58 ◽  
Author(s):  
Silvia Bellini ◽  
Simone Aiolfi
Keyword(s):  
Mobile Technology ◽  
Technology Use ◽  
Mobile Channel ◽  
Grocery Retailing ◽  
Impulse Purchases ◽  
Shopper Behavior ◽  
Marketing Activities ◽  
Device Use ◽  
Retail Setting ◽  
The Impact

Over the last decade, retailers and manufacturers alike are increasing their attention to the role of instore mobile technology use with the aim to understand its impact on consumers’ decision making process. The rise of the mobile channel, in fact, has produced disruptive changes in shopping habits designed to gradually reduce the effectiveness of in-store marketing levers in influencing shopping behaviour.This topic is of paramount importance in grocery sector since retailers and manufacturers devote a lot of investments in instore marketing activities with the aim to influence consumers’ decisions and stimulate impulse purchases. Nevertheless, there are few contributions about the influence of the mobile technology in a retail setting and its effects on buying behavior inside the store.Our research intends to explore the impact of in-store mobile technology use on shopper behavior instore in order to understand its effects on planned versus unplanned purchases. According to our preliminary results, consumers using mobile technology instore make less unplanned items and fail to purchase more planned items. Moreover, the use of mobile technology negatively impacts shoppers’ ability to recall in-store stimuli. Our findings are interesting for both retailers and manufacturers who are looking for new ways to better address their marketing efforts and increase consumers’ engagement instore.

A land mobile channel modeling in LabVIEW

2009 ◽  
Author(s):  
Grant Huang ◽  
Arpine Soghoyan ◽  
David Akopian ◽  
Philip Chen ◽  
Abhay Samant
Keyword(s):  
Channel Modeling ◽  
Mobile Channel

Implementation of a real-time mobile channel simulator using a DSP chip

1991 ◽  
Vol 40 (4) ◽  
pp. 709-714 ◽  
Author(s):  
R.A. Goubran ◽  
H.M. Hafez ◽  
A.U.H. Sheikh
Keyword(s):  
Real Time ◽  
Mobile Channel ◽  
Channel Simulator
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